Skip Navigation
 

Warren Buffett’s Two Simple Investing Rules

Published in Investing Strategy on 15 December 2008

Be prepared for further stock market losses. Be prepared for more shocks. It’s not a signal to give up on the stock market, rather to go back to basics.

There is no light at the end of the long economic tunnel. All we can see today is recession, falling house prices and negative equity, rising unemployment, company failures and deflation. It all adds up to a rather sobering Christmas period and a not so happy new year.

As I said in my Four Predictions For 2009, the recession is likely to last until the last quarter of 2009 at the earliest, and possibly into early to mid 2010. Unemployment won’t peak until 2010.

The global economy is starting a massive deleveraging process. The debt-fuelled excesses of the last 5 or more years are being purged out of the system.

Greed, Greed, Greed

Companies were greedy – they went on debt-fuelled acquisition splurges, trying to ‘manufacture’ growth. As they are finding out, acquired growth comes at a hefty price.

Consumers were greedy – they bought up new flat screen televisions, sofas, cars, holidays and computers, using the equity in their home as an ATM, a credit card or a personal loan. As they are finding out, debt needs to be repaid.

Investors were greedy – they kept piling into the stock market, sometimes even borrowing money in order to juice their returns, regardless of the risks and oblivious to the downside.

Property ‘investors’ were greedy – rising house prices and TV programmes like Property Ladder and Colin & Justin’s Million Pound Property Experiment lured ordinary people into trying to make it big in property. Like most get rich easy schemes, especially ones built on debt and on the predication of forever rising asset prices, when the wheels come off, the bust is spectacular.

Banks were greedy – they were the facilitators and manufacturers of much of the debt. Their executives let short-term bonuses block out the risks of lending 125% of the inflated value of a property to people who couldn’t afford the repayments, and ordinary shareholders have paid the ultimate price. Just witness the nationalisation of Northern Rock and Bradford & Bingley, and the collapsed and still collapsing share prices of Royal Bank of Scotland (LSE: RBS), Lloyds TSB (LSE: LLOY) and HBOS (LSE: HBOS).

Hair Of The Dog

The deleveraging will take years. Stating the obvious, it’s much more painful than the leveraging. Today, consumers and businesses are paying for items they bought months and years ago, some of which will already be worth less than the original price tag. Oops.

If all that is not enough, the shocks are still coming. The very real prospect of failure for at least 2 of the 3 US car manufacturers – General Motors (NYSE: GM) and Chrysler, with Ford (NYSE: F) in a not much better position – is casting a long shadow on jobs and the economy in the US and across the globe. Personally, I’d favour a root and branch complete restructuring of these companies, including a non-unionised workforce on significantly reduced wage and benefit packages, rather than letting them fail. But even that may not be possible.

Then there’s the failure of the New York financial advisor Bernard Madoff and his alleged US$50 billion fraud, with Nicola Horlick’s Bramdean Alternatives (LSE: BRAL), HSBC (LSE: HSBA) and Man Group (LSE: EMG) all having some exposure. It could spark a further bout of panicked hedge fund selling like we had in October, when stock markets were in freefall and companies were being sold off completely regardless of valuation or their underlying long-term prospects.

Be Prepared For Further Losses

One thing is for sure – we remain in uncertain times. For stock market investors, the one sliver of good news is that it share prices are unlikely to take off any time soon. That gives you time to pick off the very best companies at compelling long-term valuations.

For your existing investments, be prepared for further volatility. In fact, be prepared for a possible another 10% to 20% fall in the stock market. If you are invested in quality companies with excellent long-term prospects, the loss will be ‘quotational’ rather than real. On the other hand, if you are invested in more speculative companies, there is a chance of further permanent capital loss.

Buffett’s Two Investing Rules

Never before has it been so obvious that the name of the investing game is to first minimise your losses. Warren Buffett, the world’s richest investor, only has two rules…

Rule Number 1: Never lose money.

Rule Number 2: Never forget rule number one.

Many people have failed on both counts. It’s time for them to go back to the drawing board and reassess their portfolio in light of Buffett’s two basic rules.

Amidst all this doom and gloom, you could be easily forgiven for giving up on the stock market for the next 12 to 18 months. I think that would be a mistake, as I said in I’m Betting On Shares.

Believe it or not, there will be a light at the end of the economic tunnel. Low interest rates coupled with massive global government spending programmes surely must count for something, somewhere in the future, mustn’t they? Sure we’ll pay the price in the future with higher taxes, but that’s another cost of the massive debt-fuelled asset bubble of the naughties, a cost we’ll be paying for years and decades to come.

More: Four Predictions For 2009 | I’m Betting On Shares

> If you’re up for betting on shares, give The Motley Fool’s Champion Shares newsletter service a try free for 30 days. You get instant access to all Maynard Paton’s favourite shares, including his very latest stock pick, a FTSE 250 fast growing yet cheap company. Take a peek - you’ve got nothing to lose, and there is absolutely no obligation to subscribe.

> Of the companies mentioned in this article, Bruce Jackson has a beneficial interest in HBOS. He clearly didn’t follow Buffett’s investing rules, and is still paying the price.

Like this article? Get our best articles delivered direct to your inbox at no cost. Sign up for Foolwatch Daily by entering your email below.

Share & subscribe

Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

trf197 15 Dec 2008 , 11:33am

In fact, be prepared for a possible another 10% to 20% fall in the stock market.

Why buy stocks now? Upside potential over next 12 months - very limited. Downside potential - significant. Shares are cheap but with the probability of shocks to the market in the near future (US car maker going under) I don't think this is the last chance to buy at these prices.

Not sure you actually read Buffet's rules...

equitybore 15 Dec 2008 , 4:29pm

I think that the Buffet rules are in reality:

Understand the business you are investing in (no-one understands hedge funds do they?)

Invest for the long term

Because if you look at most Buffet favourites they have all lost money in the year. He has not sold according to my information so the joke "Rule number 1, Rule number 2 is just hogwash.

rober09 15 Dec 2008 , 5:17pm

"quotational"???? do you mean academic!!!

There are a lot of myths about Warren Buffett and these two rules fall into that catagory.

Additionally, I am sure WB's investments are losing money just like everyone else's.

FitBusinessman 15 Dec 2008 , 6:09pm

Actually, Buffett could care less if his companies are losing money right now.

His interest is more in the positioning he will be gaining from owning more and more of his investments TOTAL shares.

Let's consider the landscape of his investments 5 years from now.

He will emerge from the financial crisis owning a ridiculous majority of solid companies in various sectors with great management.

Bet on it!

He is wise enough...and disciplined enough to take a hit for the next 2 years while he gobbles up great companies one bite at a time.

peepobaby 15 Dec 2008 , 11:14pm

Rule number 3: Always let the market know what you are investing in.
Rule number 4: Never publicise losses, unless you are spinning the upisde.

After all, you only make money if people subsequently share the same opinion as you.

cr0bar 16 Dec 2008 , 9:09am

Rule Number 1: Never lose money.

Rule Number 2: Never forget rule number one

Umm, I think these rules are a joke? I imagine Buffett has many rules, but the main one is probably: Be greedy when others are fearful, and fearful when others are greedy.

peebody, if this is how Warren makes his money, how did it work before he became so well known? The truth is, Warren is influential because he tells the truth, and is often correct. His losses and mistakes are often publiscised in his letters to shareholder, along with his sucesses. If you or anyone else doesn't believe this, why not read them?

Warren would not wish to talk up the market as this will make the commodity he wishes to buy for the forseeable future more expensive. It would be like talking up the price of hamburgers when you're planning to go to McDonalds every week for the rest of your life.

gordonbanks42 16 Dec 2008 , 10:48am

Worries me that we might "learn" from this over-leveraging experience that "leverage is bad". That would be an overreaction too. The ability to use OPM (other people's money) to grow businesses faster than pure organic growth would allow is fundamental to capitalism. And the OPM doesn't just have to be equity. Debt is usually cheaper and a bit of extra fixed cost on paying it off doesn't usually do much harm.
Somehow we need to get smarter about telling when enough is enough and stopping in good time.
I don't suppose we (in this country, at least) will ever "learn" that leverage for the purpose of buying houses is "bad", even though there are circumstances where it clearly is. Any chance of some lasting move towards a better balance here?
The only place I can see where leverage is definitely and always "bad" is in the purchase of consumer "durables" (which, even if they are physically durable, often have a high degree of functional obsolescence built in to them). We still behave as though our lives depended on having the best bear-skin, the best spear, the best cooking pot and so on. They don't (but it's obvious when you say it out loud, isn't it?).

Hallucigenia 17 Dec 2008 , 12:30pm

I liked Buffett's comment on the 0% Treasury sale :

http://postcards.blogs.fortune.cnn.com/2008/12/09/power-point-buffett-bets-on-mattresses/

"This should be bullish for Berkshire. With great foresight, I long ago entered the mattress business in a big way through our furniture operation. Now mattresses have become fully competitive as a place to put your money, and sales will soon take off"

wemyss 17 Dec 2008 , 7:17pm

On Madoff fraud. If anyone got any money out over the last few years that money is presumably the proceeds of crime (fraud) and could be recovered to distribute to all the losers taken in by the scheme.

peepobaby 18 Dec 2008 , 11:37pm

On Madoff, yes anyone who cashed out will have to return the money. The implications are pretty difficult to resolve unless the US government decides to step up and straight cover the losses.

Join the conversation

Please take note - some tags have changed.

Line breaks are converted automatically.

You may use the following tags in your post: [b]bolded text[/b], [i]italicised text[/i]. All other tags will be removed from your post.

If you want to add a link, please ensure you type it as http://www.fool.co.uk as opposed to www.fool.co.uk.

Hello stranger

To add your own comment, please login.

Not yet registered? Register now.