Diageo Plc: Buy, Sell Or Hold?

Published in Company Comment on 26 February 2013

What are the long-term prospects for Diageo plc (LON:DGE)?

I'm always searching for shares that can help ordinary investors like you make money from the stock market.

Right now I am trawling through the FTSE 100 (UKX) and giving my verdict on every member of the blue-chip index.

I hope to pinpoint the very best buying opportunities in today's uncertain market, as well as highlight those shares I feel you should hold… and those I feel you should sell!

I'm assessing every share on five different measures. Here's what I'm looking for in each company:

1. Financial strength: low levels of debt and other liabilities;

2. Profitability: consistent earnings and high profit margins;

3. Management: competent executives creating shareholder value;

4. Long-term prospects: a solid competitive position and respectable growth prospects, and;

5. Valuation: an under-rated share price.

A look at Diageo

Today I'm evaluating Diageo (LSE: DGE) (NYSE: DEO.US), a company engaged in producing, distributing and selling premium drinks beers, wines and spirits, which currently trades at 1,974p. Here are my thoughts:

1. Financial strength: Diageo is in solid financial position with net debt less than three times its three-year average operating profit and interest payments covered a comfortable eight times. The company also has generated positive free cash flow each year for the last 10 years and converts an average of 14% of its revenues into cash.

2. Profitability: Revenues per share and earnings per share growth have been very good, increasing by 8% annually, while dividend growth has been strong, compounding by 6% per year over the past decade. Operating margins have been consistently around 21% while the 10-year average return-on-equity (ROE) has been excellent at 42%.

3. Management: Paul Walsh has been one of the FTSE's 100 longest-serving CEOs, having been with Diageo for 12 years. He is responsible for streamlining Diageo's operations -- shedding off the non-core business units like Burger King and Pillsbury -- and steering the company on becoming the leader in premium drinks.

4. Long-term prospects: Diageo is the world leader in premium drinks with products sold in 180 markets around the world and owning a broad portfolio of leading brand names such as Johnnie Walker, J&B, Smirnoff, Baileys, Guinness and Jose Cuervo. These brands are responsible for two-thirds of company's net sales.

North America continues to be the company's leading market generating one-third of the group's total revenues in 2012 and earning operating margins of 35%. While revenues from emerging markets -- Russia, Eastern Europe, Turkey, Latin America, Africa and Asia-Pacific -- have enjoyed tremendous growth, increasing by 33% since 2010. They now account for the 40% of the company's total revenues. However, performance from the Southern European region continues to be a problem. Due to austerity measures and ongoing economic uncertainty, sales and volume decreased by 9% and 6%, respectively in 2012.

To take advantage of emerging market growth, the company plans to rapidly expand in these faster growing economies, making key acquisitions like the Mey İçki business -- Turkey's leading spirits company -- which brought in £291m in revenues in 2012.

Also, due the strong performance of Scotch sales in 2012, growing by 12%, the company believes there is a lot more opportunity for growth in this area and has invested an additional £1bn in whiskey production.

5. Valuation: Consensus earnings forecast for 2013 is 103p per share giving it a forward price-to-earnings (P/E) ratio of 19, a premium to its 10-year P/E average of 15. It also returns a dividend yield of 2.15%, twice covered.

My verdict on Diageo

Diageo is a very good business. It has a good management team and a broad portfolio of market leading brands that it leverages to earn high margins and excellent returns on capital. It has performed well over the last 10 years and it looks like it can continue producing similar results right into the next decade with an increasing presence in emerging markets and an ability to grow through acquisitions and strengthen its already impressive portfolio of premium brands. However, factoring in the continued uncertainty and weakness in the European region, a P/E ratio at the higher end of its historical range, and a dividend yield below the FTSE average, I think it already too expensive.

So overall, I believe Diageo at 1,974p looks like a hold.

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In the meantime, please stay tuned for my next verdict on a FTSE 100 share.

> Zarr does not own any share mentioned in this article.

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Comments

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salmo365 26 Feb 2013 , 10:57am

I'd love to buy into this stock, but sadly I have yet to see a point at which it signalled a buy based on valuation.

AleisterCrowley 26 Feb 2013 , 11:31am

Agreed. I'd buy if it gets significantly cheaper - but, I can't see the share price going up significantly and I can get >3% on a 5 year savings bond 'zero risk'
OK, I could put DGE in an equities ISA but that doesn't beat the bond for a LRT and even for a HRT there's not enough additional benefit to offset the risk to capital.
And Scotch=Whisky , Whiskey is Irish (or US) :-)

ANuvver 26 Feb 2013 , 1:23pm

Certainly a hold.

I'm up 50%-odd on it, and it seems like as good a home for my money as any currently available.

It's a great company and the prestige of its brands is a perfect play into increasingly affluent EMs. But it's not cheap at this price. Personally, I think ordering JW Blue over Black is, to reference Skyfall, more a personal statement than a random drinking choice.

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