Today's Falling Knife: Hornby Crashes 37%

Published in Company Comment on 25 September 2012

Hornby (LSE: HRN) owns up to slow sales and no profits.

Hornby (LSE: HRN) crashed 33p, or 37%, to 56p in early London trade this morning after admitting its sales had been "adversely affected by a number of factors".

The toy manufacturer, which makes the famous train sets and slot-car Scalextric system, added that it would produce "an approximately break-even" performance for the current year.

Prior to today, Hornby's broker, Numis (LSE: NUM), had forecast the small-cap would produce a £6m pre-tax profit for the year to March 2013.

Hornby partly blamed lower-than-expected sales of its London 2012 products for today's warning. Major retailers apparently purchased too much London 2012 merchandise from a number of suppliers, and resorted to deep price discounting to shift slow-moving stock.

The toy-train group added that one of its significant suppliers in China was continuing to reorganise its facilities, and the resultant disruption for the remainder of the financial year would be "substantial".

Hornby also referred to "continued depressed consumer spending" for good measure.

Looking ahead, the firm did say:

"Against this challenging background we have redoubled our efforts in innovation and product development, building on our core brand strengths and also extending our reach based on newly developed technologies. At the same time we are implementing a rigorous cost control regime in order to align overheads more closely with our future business."

"In conclusion, whilst we face some significant short term challenges, we are working hard to address these and in doing so, establish a base from which the Group can grow more securely in the future."

Investors with long memories will recall that Hornby has suffered problems before. Back in 1999, profits collapsed and the shares drifted to as low as 23p during 2000.

However, a turn in fortunes catapulted the shares to as a high as 300p by 2007 -- resulting in a 1,204% gain for investors smart enough to spot the recovery potential.

Such bumper returns suggest it may pay to keep an eye on Hornby for another recovery.

In fact, if you are keen to earn extremely handsome profits from unloved shares, this free Motley Fool report could help you on your way.

The report explains how taking a contrarian view and backing battered small-caps can be vital steps on the path to the magic £1,000,000 milestone. Maybe one day, a recovering Hornby could be the share that transforms your wealth.

Just click here to download the 'Millionaire' report today. But hurry, as all Fool reports are free for a limited time only.

Investing is by no means easy in today's uncertain economy. That's why we've published "Three Top Sectors" -- our guide to three favourable industries. This free report will be dispatched immediately to your inbox.

Further Motley Fool investment opportunities:

> Maynard does not own any share mentioned in this article.

Share & subscribe

Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

Thegibb1 25 Sep 2012 , 3:08pm

This is the third constituent of my share portfolio that has issued a profits warning in the last 12 months. The others being Tesco and Lamprell. I have only been investing for 18 months and hold 18 different stocks. Therefore i am starting to wonder if i might not be cut out for it.

That said, my portfolio is fairly well diversified and remains profitable and continues to slightly outperform the FTSE 100, thanks to few big wins (Robert Wiseman, Cookson, Dignity, GKN). Of course, with the exception of Wiseman, i still hold all of the above so other than dividends i have not actually banked a return on any of these stocks or banked a loss on the companies that issued profit warnings.

After Tesco issued their profit warning i averaged down and whilst still down overall the decision to buy more shares has so far proven to be a good one.

I chose not to average down on Lamprell. I bought in at 120p following the first 2 warnings (didn't heed the advice profit warnings come in 3's). However i now wish i had bought more as these have recovered almost to my purchase price.

So to the question; should i average down on Hornby? I seem to recall they came up with a new dividend policy last year to pay out half of their profits each year in dividends (although i can't find the article where i read this). If this is the case there will be no dividend this year. Moreover the market seems to like companies that deliver steady dividend growth which Hornby may find difficult to do if they adhere strictly to the above dividend policy. That said, the company is relatively sound financially (i seem to recall), and most of their problems should be short term from which i still think they will recover and most importantly little boys love toy trains, choo choo!

I'm still undecided and will clearly have to sleep on this and do a little more fundamental quantitative research.

Does anyone else hold hornby or have any views?

Excel35 25 Sep 2012 , 3:24pm

I have seen Hornby tipped a few times over the last 12 months, mainly on the back of the London Olympics boost but partly in tipsters expecting them to have a year without problems.

Regardless of todays news this company has a poor recent history, for example repeated supply problems over the last couple of years.
Literally one thing after another.



dundonian 25 Sep 2012 , 5:32pm

I have been investing in shares for approx 4years and I found that constantly tinkering with my share portfolio just seemed to increase my costs.Therefore I have decided to buy and sell less often.It is an investment approach which is favoured by successful investors such as Terry Smith(Fundsmith) for example who advocates holding a limited portfolio of sound companies for the very long time,less trading, and more reading,which I admit is not exciting but the best investment results are often made by being less active at trading.A lot of companies are reporting that earnings are down in the current climate of deleveraging. Hornby may benefit from the upcoming Christmas season if it can sort out its supplier issues.

brightncheerful 26 Sep 2012 , 7:33am

I bought H yesterday for recovery to about 65-70p within the near term
Frankly I think H should've stuck to manufacturing in the UK - okay more expensive at the time than China but outsourcing to a third-party is a high risk because H has no control over events affecting the third-party. Also the 'made in Britain/England' cachet has a lot going for it.

It has been suggested elsewhere that H should copy Lego and create a computer game range based on the models in order to attract younger customers.

Others have also queried why H thought it necessary to get involved in the Olympics at all. It could've bought out a couple of commememorative products without going over-board.

The whole thig smacks of poor decision- making by the management for which pre-profit warning shareholders have had to pay the price.

shauniekent 26 Sep 2012 , 9:31am

Thegibb1. I suppose to answer your question about averaging down you must consider the reasons you bought the shares in the first place. Do those reasons still hold true? I see one risk here being a poor Christmas leading to further share price falls. Positives perhaps are that Hornby manages to come up with new and different products to boost revenue. However this ''redoubling'' of effort could sound like more of the same.

Join the conversation

Please take note - some tags have changed.

Line breaks are converted automatically.

You may use the following tags in your post: [b]bolded text[/b], [i]italicised text[/i]. All other tags will be removed from your post.

If you want to add a link, please ensure you type it as http://www.fool.co.uk as opposed to www.fool.co.uk.

Hello stranger

To add your own comment, please login.

Not yet registered? Register now.