Would Warren Buffett Buy Hargreaves Lansdown?

Published in Company Comment on 5 September 2012

We run the numbers on FTSE 100 company Hargreaves Lansdown (LSE: HL.)

Warren Buffett is one of the world's smartest-ever investors. Berkshire Hathaway (NYSE: BRK-A.US) (NYSE: BRK-B.US) -- the ailing textile company that Buffet bought into in the mid-1960s, and turned into a world-beating investment vehicle -- has delivered returns of over 20% per annum since 1965, and turned Buffett himself into the world's third-wealthiest person.

Given all this, many investors make the mistake of thinking that Buffett must use high-tech financial models and advanced discounted cash flow techniques to select the businesses that he buys into.

In fact, nothing could be further from the truth.

Moat

As Charlie Munger, Buffett's partner, once put it at an investors' meeting: "Warren often talks about these discounted cash flows, but I've never seen him do one."

"It's true," replied Buffett, acknowledging that to experienced eyes, a good share just looked like a good share. "It's sort of automatic... It ought to just kind of scream at you that you've got this huge margin of safety."

So how does Buffett tell if a share would be a good pick? While a look at the financials certainly plays a part, it's a part that comes only at the end of multi-stage process -- a process that includes an early evaluation of that famous 'moat' with which he's often associated.

As the man himself puts it: "In business, I look for economic castles protected by unbreachable 'moats'.

In short, Buffett is looking for:

  • A business that he understands
  • Favourable long-term economics
  • An able and trustworthy management
  • A sensible price tag

So would Hargreaves Lansdown (LSE: HL) pass the test? The company reported its full-year results today, so I thought I'd take a look.

The fundamentals

Hargreaves Lansdown was set up in 1981 by co-founders Peter Hargreaves and Stephen Lansdown -- who between them still own over 50% of the business.

The company caters for individuals who want excellent service, yet are happy to make their own investment decisions, a growing trend. Key products are its 'Vantage'-branded ISAs, SIPPs and fund investment accounts. Better still, the hefty investments in these platforms have long-since been made: new customers add little by way of additional cost, and a lot by way of additional profit.

Based in Bristol, Hargreaves Lansdown prides itself on its approach to customer service, and a May 2011 client satisfaction survey showed that 96% of the company's clients rated the service good, very good or excellent. Irrelevant? Not to Buffett, who sees loyal customers as part of that famous moat.

And in 30 years, Hargreaves Lansdown has gone from small beginnings in a spare bedroom to a publicly-quoted company that is a member of the FTSE 100 (UKX) index. As at 31 March 2012, it held £26 billion of assets under administration on behalf of over 413,000 private investors. The market cap is £2.9 billion.

 Year ending June 30 2007Year ending June 30 2008Year ending June 30 2009Year ending June 30 2010Year ending June 30 2011
Revenues£98.8m£120.3m£132.9m£159.0m£207.9m
Pre-tax profit£24.4m£60.9m£73.1m£86.3m£126.0m
Earnings per share6.5p9.1p11.3p14.0p20.3p
Dividend per share3.0p5.5p7.3p8.6p12.9p

Would Buffett buy?

Over the last five years, Hargreaves Lansdown has grown revenues by 20% a year, and pre-tax profit by 50% a year -- no mean feat in a recession. Over the same period, earnings per share have grown by 33% a year, and dividends by 44% a year. 'Special' dividends, declared on a discretionary basis, boost investors' returns still further.

Throw in the company's moat -- its market dominance, 'Vantage' platform and unparalleled reputation for customer service -- and its long-serving co-founders, and the mix begins to look compelling.

Granted, Stephen Lansdown, who has taken something of a back seat in recent years, has today announced his retirement from the board. But successors to he and Mr Hargreaves are already in place, and Buffett and Munger, who in their eighties, are doubtless sanguine about managers and shareholders in their sixties. And the impact of the Retail Distribution Review, and its moratorium on 'trail' commission earned from funds? Again, transitional arrangements are in place.

Throw in today's results -- another 20%+ increase in pre-tax profits on the back of revenues boosted by 15% -- and the picture is clear.

Would Buffett buy Hargreaves Lansdown, whose shares are changing hands at 630p today? Despite a price-to-earnings (P/E) ratio that, at 21.9, is almost twice the market average, the answer, I believe, is 'yes': good businesses aren't always cheap, and it's better to get a good business than a cheap business.

Follow the money

But will Buffett buy Hargreaves Lansdown? No one knows. What we do know, though, is that although he rarely ventures outside the United States for money-earning opportunities, one UK-listed share has caught his eye.

Its name? Simply download this free special report from The Motley Fool -- "The One UK Share Warren Buffett Loves" -- to find out. Inside, you'll discover just why Buffett has invested over £1 billion in this business, of which he now owns over 5%, and why you could consider taking a stake, too.

Underperforming the FTSE by 20% over the past few months, the company trades on a prospective P/E of 9.3 -- well below the FTSE 100 average -- and offers a tasty 4.8% forecast yield. As I say, the report is free, and can be in your inbox in seconds.

Are you looking to profit as a long-term investor? "10 Steps To Making A Million In The Market" is the latest Motley Fool guide to help Britain invest. Better. We urge you to read the report today -- while it's still free and available.

More investing ideas from Malcolm Wheatley:

> Malcolm does not have an interest in any of the shares named. The Motley Fool owns shares in Hargreaves Lansdown.

Share & subscribe

Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

goodlifer 05 Sep 2012 , 1:01pm

Whatever you think Uncle Warren might say, they look a bit pricey to me.

F958B 05 Sep 2012 , 1:58pm

I don't see HL as having much of a "moat".

While a supermarket virtually has "captive" customers living in nearby housing estates, HL's customers are far more easily poached by other providers.

Next is the problem of HL's extremely high price tag. Buffett paid about 10x earnings for Tesco earlier this year, and about 12x earnings for Coke in the late 1980's.
So would he pay 22x earnings for HL? I strongly doubt it.

Would Buffett pay top-Dollar prices for a company that's riding high and can do no wrong, or would he wait for a stumble and a panic to collapse the price to a silly low level (as with Tesco or Coke) before making his move.

So would Buffett buy HL?
Probably not.
If he did, it'd be around half today's price, when nobody had a kind word to say about the company.

geeWCee 05 Sep 2012 , 2:19pm

As usual F958B makes perfect sense.

JonnyHopeful 05 Sep 2012 , 2:35pm

I had my previous comment here (which revealed what this mysterious UK share that Warren Buffett loves is) deleted by the admin, so I won't do that again.

But I will repeat my basic question: why is the Motley Fool pushing this downloadable report and this one particular share so heavily? Although I personally would agree that it is probably a good buy, there will be a lot of egg on the Fool's face if it doesn't work out.

ANuvver 05 Sep 2012 , 6:27pm

Caveat secuute Buffettis.
(Buffett follower beware)

mrburns2050 05 Sep 2012 , 6:59pm
breelander 05 Sep 2012 , 7:00pm

I had my previous comment here (which revealed what this mysterious UK share that Warren Buffett loves is) deleted by the admin

LOL! Ironically they mention it by name in the link to "The One UK Share Warren Buffett Loves" in another of today's articles.

mrburns2050 05 Sep 2012 , 7:22pm

Would Buffett buy Hargreaves Lansdown, whose shares are changing hands at 630p today? Despite a price-to-earnings (P/E) ratio that, at 21.9, is almost twice the market average, the answer, I believe, is 'yes':

I believe massive NO,

Not a wide enough Moat

Far too highly priced.

Much larger more robust multi nationals selling daily commodities that are better value.

copyable format.

i question the 96% of customers, view the service as good, very good or excellent. Unless im unhappy or wanting to make a point i tick good on questionnaires. Really doubt this would register with buffet as part of a moat. people use this service based on i would say primarily cost.not brand loyalty.


Dan

belgraviadave 05 Sep 2012 , 8:16pm

The share price reflects the customer confidence and, as that man Ratner demonstrated, that can be thrown away more easily than a stock pile of cash, gold or land.

Management is looking aged yet it isn't that succession planning will enable the business to be managed well when HL turn up their toes.

The true margins are greatly exaggerated by the tax advantages associated with many of their products. Of course some tax advantages will be with us in the foreseeable future but the general drift in tax policy has been towards a wider base, lower rates and fewer reliefs.

Buy at 290-300p I'd say for fast growth but it's too risky to be a long term hold.

eccyman 05 Sep 2012 , 10:01pm

There's no doubt that HL's service is extremely good. The key to their service is simple - a very good website and a UK based call centre staffed by helpful and knowledgeable stuff and none of this "your call is important to us...." then a load of options and waiting.

BUT - how difficult is this to emulate?

MDW1954 06 Sep 2012 , 12:00am

BUT - how difficult is this to emulate?

Hello eccyman,

Doesn't your question rather answer itself?

Malcolm (author)

midgesgalore 06 Sep 2012 , 12:41am

HL win because they offer compelling investment suggestions to people less savvy than stock picking jockeys. They are better than any other fund warehouse I know of and are miles better than popping into a local bank and buying their poorly performing ISA's.

Most investors are not experts. HL provide fund suggestions to them and discount up-front fees, return a little of their ongoing renewal and are pitched at investing stability. Their blurb generally supports buy and hold, something the fool promoted in their early books.

Yes I have some funds there and a SIPP. I also have another portfolio of stocks in a different on-line broker where I hold HL (It was cheaper to deal with them then).
I bought HL at IPO as a client and bought more later. The stock is performing great for me.

Would WB buy a stake? He is way more clever than me but your figures quote earnings and dividends tripling in 4 years. Compelling.

BigJC1 06 Sep 2012 , 8:52am

It will be interesting to see the impact of the Retail Distribution Review changes on them and also on the likes of St James Place. The FSA/Government seem determined to stop commission based models, that will lead to a great many losers but some significant winners. Not sure which camp HL will be in.

robertnab 06 Sep 2012 , 10:22am

"As usual F958B makes perfect sense" - sorry, don't agree!

"While a supermarket virtually has "captive" customers living in nearby housing estates, HL's customers are far more easily poached by other providers."

- not true, most people in the UK drive to supermarkets and will drive to wherever they get the best deals, Tesco has lost its way!

"Would Buffett pay top-Dollar prices for a company that's riding high and can do no wrong, or would he wait for a stumble and a panic to collapse the price to a silly low level (as with Tesco or Coke) before making his move."

- you're too late, HL's share price stumbled several weeks ago when people first became alarmed at RDR, I bought in at 460p and today I'm already looking at a 42% gain on my HL shares! Buffet eat your heart out (and sell your Tesco shares!).

F958B 06 Sep 2012 , 11:17am

robertnab

People will weigh-up the cost of petrol, and the waste of their time, if not using their local supermarket.

Lucky you, on the 42% gain.
But did you back it with a worthwhile amount of money?

And have other falling knives cut you and continued to fall after your purchase? Everyone talks about their successes, but many live in denial about their mistakes.

I'm not like most investors: I don't play for large short-term gains (although I will take profit, give the chance); I play for reliable, rising dividend streams and moderate amounts of longer-term growth.

goodlifer 06 Sep 2012 , 1:08pm

Differ from you slightly - don't actually play for longer-term growth, (although I will take profit, give the chance).

duffmanchon 06 Sep 2012 , 9:11pm

I think jim slater said elephants don't gallop. How much longer can HL grow at 20% a year now they are in the FTSE 100? What happens next year if the growth slows to 10% the P/E will shoot up from 20 and it will tank. Who else has got money to invest when the economy is such a mess?!

robertnab 06 Sep 2012 , 9:24pm

I'm actually a Buffett fan in terms of investment philosophy but choose my stocks based on a combination of Buffet and Slater so I er towards smaller stocks with (hopefully) higher growth and will keep for the long term (next 10-15 years).

No, luckily not caught any falling knives but of my ten stocks the one that's still negative is Alliance Pharma. I like the business model but other investors appear not to and the shares are languishing!

While HL is my top performing stock (for now) my next best is GLOBO (GBO) at +24% and Alliance Pharma my worst (and only negative) at -4%.

Regarding Tesco, while it has its Clubcard which I expect Buffett regards as contributing to an economic moat, I think Tesco has been rumbled as being a value-positioned brand selling at premium prices (it tries to attract customers with cheap petrol (gasoline), but it's not working. People are now focusing on value/quality and so Aldi, Lidl and Morrisons are taking share off Tesco at the bottom while Waitrose is taking share off the top with its value range of products. Tesco is caught in the middle with nowhere to go!

Join the conversation

Please take note - some tags have changed.

Line breaks are converted automatically.

You may use the following tags in your post: [b]bolded text[/b], [i]italicised text[/i]. All other tags will be removed from your post.

If you want to add a link, please ensure you type it as http://www.fool.co.uk as opposed to www.fool.co.uk.

Hello stranger

To add your own comment, please login.

Not yet registered? Register now.