Morrison's Shares Should Be 20% Higher

Published in Company Comment on 29 June 2012

Shares in Morrison look a good buy for cautious investors in turbulent times.

Morrison's (LSE: MRW) shares were available at a discount last year and were a rare winner for blue-chip investors during troubled times, putting on around 10% including dividends.

This year hasn't been quite as kind to shareholders who stayed on for the ride. Having entered 2012 at 326p per share, general sentiment and fears over the real reasons for the departure of the FD sent the shares down to 261p earlier this week (though a 7.53p final dividend has been paid en route).

The outgoing FD was credited with turning the company away from the financial abyss Morrison faced after its takeover of Safeway led to a slump in profits.

Nevertheless, this was a price at which I decided to buy into the shares again on a "buy four, get one free" basis, as I believe them to be worth more like the 325p mark they were a few months ago.

Setting such price targets is a dangerous game, of course; things change. Still, the shares are currently 266p, at which the anticipated yield is a respectable 4.5% this year, with a price-to-earnings ratio of 9.5. Of course, both these figures improve next year if the brokers are proved right. I'm as sure as an investor ever can be that they will be.

Nicely boring, good value

That's because Morrison is a safe haven, nicely 'boring' business. It has a reasonably healthy balance sheet with gearing of 27% and a price to tangible book value of 1.3. The company is also busy buying back its own shares with a target to 'retire' £1bn of equity by next March.

In uncertain economic times, our tendency is to move towards cheaper grocery shopping, so Morrison generally does well. That said; it is facing competitive pressures from both sides of the food-chain. And unlike the other major food retailers, Morrison has made a strategic decision to protect profit margins rather than entering pricing wars.

There are two sides to every market. Perhaps competitive pressure from Tesco (LSE: TSCO) and Wal-Mart's Asda make Morrison's overall strategic position too difficult. And perhaps Sainsbury's (LSE: SBRY) recently improved performance has come at the cost of some of Morrison's market share.

But such fears look priced in too far to my mind, so I expect Morrison's shares to move ahead by 15-20% or so over the next 12 months. Time will tell…

Let me finish by adding that more share ideas can be found within "Top Sectors For 2012" -- a Motley Fool study of three favourable sectors that could offer potential opportunities for long-term investors. The report is free.

Further investment opportunities:

> David owns shares in Morrison & Sainsbury. He doesn't own shares in any of the other companies mentioned. The Motley Fool owns shares in Tesco.

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Comments

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shinygoldcar 29 Jun 2012 , 10:29am

Great article. Thanks!

apprenticeDRL 29 Jun 2012 , 10:57am

I decided to plump for Sainsburys for the yield the other week when their shares were reduced. As I already also hold Tesco purchased on the big price drop I am going to pass on Morrisons otherwise I will end up with a Supermarket tracker :)

trmeer 29 Jun 2012 , 11:10am

Almost all supermarket, retail, mining and oil shares are very cheap now. Morrisons, Sainsbury or Tesco would be good buys at the moment. I still think Tesco is by far the best investment in UK supermarkets though. Tesco can grow into the whole world with its international expansion but I can't see how Morrisons going to grow other than by taking UK market share from Tesco and Sainsburys which is an extremely difficult thing to do.

mull1 29 Jun 2012 , 12:45pm

Having worked for Morrisons and if you believe that the quality of their computer systems determines their future profitability, then they are in a complete mess.... Morrisons are now too big to run things the old way through people communicating well with each other. They need good Computer systems to support their business and enable the information so that their senior management can make the correct decisions quickly. Tesco do this very well.
Unfortunately their IT dept has grown considerably in the last 5 years from around 30 to over 400 today. That growth has come with a lot of problems that are unlikely to go away quickly.
In my view, their only unique selling point is their freshness (and their jam doughnuts....). If the others can dent this perception, then they become just like all the others. Good computer systems are then the best way to maximise their profits.

Mull

Dozey1 29 Jun 2012 , 3:19pm

Another company that has been busy splurging shareholders' cash on their own shares at higher prices than today. Why not give the cash to shareholders? Or does it boost eps and directors' bonuses?

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