Another Famous Name Goes Bust

Published in Company Comment on 9 May 2012

Clinton Cards is the latest retailer to go under.

Today was another bad day for British high streets, as Clinton Cards (LSE: CC) suspended its shares and headed for administration.

Busted by banks and Yanks

At 8am on Wednesday, Clinton Cards -- the UK's largest specialist retailer of greetings cards -- requested that its shares be suspended, prior to the group being placed into administration by a subsidiary of its largest supplier, American Greetings Corporation.

Last night, Barclays (LSE: BARC) and Royal Bank of Scotland (LSE: RBS) -- Clinton's main lenders -- told the retailer that they had sold its outstanding debt to American Greetings. Following the transaction, American Greetings had absolute control of Clinton's £35 million of credit.

Although Clinton was "not in breach of any financial covenant or repayment obligation under the facilities," it had been "in receipt of temporary waivers for some technical breaches of default related to management changes and supplier-related discussions."

Following the transaction and based on earlier discussions, Clinton expected the US firm "would enter into discussions with the Company with regard to its ongoing support for the business and expected it to extend the waiver of the technical breaches of the loan agreement."

Unfortunately, having seized control of Clinton's debt, American Greetings "immediately informed the Board that it intended to enforce the loan against the Company and the Board has concluded that because it is unable to repay the loan it has no option but to concur with American Greetings' proposal to place the Company and its subsidiaries into administration."

In effect, Clinton's body blow came from two British banks and a bunch of rival Yanks. What an unusual and distasteful way to bring down a well-known British business that has been trading since 1968.

8,000 jobs at risk

Of course, going into administration won't mean the end of Clinton Cards, but it will wipe out all shareholder value. Before they were suspended, Clinton's shares were trading at 7p, valuing the company's equity at £14.5 million. Given that the group's debt is more than twice this equity figure, there will be nothing, nil, zilch and zip left for Clinton's long-suffering shareholders.

In all likelihood, Clinton will emerge from administration with no external shareholders, a smaller estate and less debt (as some of this £35 million will be written off).

Right now, the main concern must be for the 8,000 employees working at 628 Clinton Cards stores and 139 Birthdays outlets. Sadly, many of these workers will lose their jobs as American Greetings seeks to minimise its losses before re-launching a slimmed-down operation.

A bungled business

Although the Clinton name is likely to continue to be seen across UK high streets, it will no longer be a listed business. Clinton floated on the London Stock Exchange in 1988 and grew strongly via acquisitions, notably though the purchase of The Birthdays Group in December 2004.

Alas, the writing has been on the wall for Clinton Cards for at least two years, as its sales declined in the face of reduced consumer spending, plus online competition from the likes of fast-growing rivals moonpig.com and funkypigeon.com.

What's more, Don Lewin, Clinton's founder, was being paid an enormous salary for running a small-cap company. Last October, my Foolish friend G A Chester revealed that Lewin -- then chairman and chief executive -- was pocketing more than £1 million a year. This big-hearted award came despite a massive collapse in Clinton's share price, the axing of its dividend and substantial trading losses.

In March, Clinton reported a six-month loss approaching £4 million and warned the decline in its like-for-sale (LFL) sales was worse than expected. Today, it confirmed that LFL sales were down 3.5% in the past 14 weeks.

Blame the banks?

I suspect the public perception of today's events will be: "It always seems to be banks pulling the plug that cause companies to collapse. We didn't bail them out in 2008 so they could then destroy British businesses."

While it's true that taxpayers own 82% of RBS (following our cash injection of £45.2 billion) and provided vital liquidity support to Barclays, these banks must act in the best interests of their shareholders. Their sole concern is get back as much as they can when loans turn bad.

Even so, this news is sure to anger many people, especially those with personal or business links to Clinton Cards. They will argue that Barclays and RBS should not have joined forces with a US corporation to drag down a major UK retailer. No doubt many 'sound-bite politicians' will agree.

Finally, the lesson for investors is an easy one: avoid weak companies with debt burdens that greatly exceed their market values, as these businesses often end up in the hands of their banks!

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Cliff does not own any of the shares mentioned in this article.

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Comments

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mcturra2000 09 May 2012 , 12:36pm

"It always seems to be banks pulling the plug that cause companies to collapse. We didn't bail them out in 2008 so they could then destroy British businesses."

I don't blame the banks. The company shouldn't have taken on so much debt. if the banks keep propping up failed businesses, then surely they'll need even more bailouts. I have no desire to see my tax money being spent on keeping Don Lewin's in the style to which he has become accustomed.

CunningCliff 09 May 2012 , 12:44pm

Of course, the reason why American Greetings bought Clinton's debt is to protect its position as the retailer's biggest supplier. When Clinton emerges from liquidation, AG will be in the driving seat. A smart move, but somewhat unusual!

Cliff

CunningCliff 09 May 2012 , 12:49pm

I wonder if retail turnaround specialists such as OpCapita (which bought Comet for £2) will run the rule over Clinton Cards?

There must be *some* value in a debt-free or debt-reduced Clinton, surely? Perhaps Don Lewin will buy it back at a bargain price and take it private once more?

Cliff

CunningCliff 09 May 2012 , 12:50pm

Another interested party could be Hilco, which has made similar moves many times before, see: http://www.hilcouk.com/home-page/

Cliff

Wuffle 09 May 2012 , 1:44pm

The real problem here is neither debt, banks or management.
The product is vacuous tat that nobody needs. Thats the problem.

Wuffle.

M0byDick 09 May 2012 , 2:00pm

More bad news for investors (and employees). That's 3 out of 5 companies giving a zero return for shareholders http://www.fool.co.uk/news/investing/2011/10/24/5-high-street-names-that-could-be-crushed-by-chris.aspx or 4 out of 7 including http://www.fool.co.uk/news/investing/2011/11/25/more-high-street-names-that-could-be-crushed-by-ch.aspx
HMV, JJB and Thomas Cook still fighting on.
MobyDick (G A Chester)

brokerjohn 09 May 2012 , 3:30pm

Clinton Cards were on every High Street because they admirably promoted a product. Then they got greedy, charging ridiculous prices for a piece of cardboard basically. What with cheaper competitors (£1 shops) around plus the recession, the writing was on the wall.

jasonjarvisgbr 09 May 2012 , 3:44pm

I can't think of anything else to blame but rank ineptitude.

Ridiculous margins, steady demand, good high street presence, reasonable branding.

There's no excuse for letting such an uncomplicated, highly profitable business fail. There really isn't.

Dozey1 09 May 2012 , 5:35pm

One can only hope that the greedy Mr Lewin has lost a bundle. Though one fears rather less relatively than one of his employees striving at a local adult literacy class in hopes of advancement.

jaizan 09 May 2012 , 7:25pm

You cannot blame the banks for the failure of a "buggy whip company".
Cards are outdated tat, but anyone who still does want them can buy at Tescos or on line without having to pay the overheads of the high street.
A lot of retail businesses will go the same way, particularly those which the consume can cheaply order on line. That's the nature of competition.

AlysonThomson 10 May 2012 , 12:18pm

Frankly, I'm not surprised. Have you seen the price they charge for cards? Now that Poundland is opening shops left right and centre, selling cards from 4 for £1, it was inevitable.

ANuvver 10 May 2012 , 8:05pm

Roses are red,
Violets are blue,
Moonpig ate your lunch,
But I wouldn't invest in them either.

jillpeyton 11 May 2012 , 3:20pm

Clintons have always been loss making for 9 months of the year.They relied on a good Christmas sales for any profit.I
ran a small greetings card business for 10 years and the profit margins are huge.Provided you price cards sensibly as Card Factory do instead of being greedy it's not rocket science to make a profit.I'm surprised they lasted as long as they did.

MBUK 13 May 2012 , 12:27pm

Moonpig and Funky Pigeon are not major players and have not brought down Clinton's, that is just the easy conclusion to jump to. The rise of discounter The Card Factory and growth of card sales through supermrkets is the real reason. Clinton's just became uncompetitive and irrelevent.

There are still other reasons a company can fail than the growth of E-Commerce you know!

john10001 13 May 2012 , 10:26pm

I haven't bothered as much with cards in recent years due to prices but when I have I haven't gone to the discounters or Clinton. I have mostly used Moonpig online and in the high street I've used places like Paperchase, Boots, and also small independent card shops, They seem to always have a better selection of cards available, unique ones, and cards you actually want to send to someone. Whenever I have been in Clinton I've just not seen much worth buying.

DrFfybes 14 May 2012 , 9:43am

As MBUK says, Card Warehouse has brought about Clinton's downfall. They have (had?) a policy to open up as near as posible to rival card stores, at one point there were 4 Card warehouse stores in Plymouth, all within 3 doors of Clintons or Birthdays. I gather a certain large coffee shop did similar.

Supermarkets aren't competition, at least not on price. Most supermarkets make M&S cards look cheap.

Sadly Clintons spotted a niche, exploited it, and when they started to overexploit it were too slow to respond to competition. Shame Cardwarehouse is owned by a private equity group, as they were a company I would have bought into a couple of years ago when they were regularly queued out of the door.

Paul

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