Carnival's earnings results present worst-case scenario for shareholders.
A version of this article originally appeared on our US site, Fool.com.
The past two months have been a PR nightmare for cruise ship operator Carnival (LSE: CCL) -- and its CEO, Micky Arison, hasn't helped the situation one bit.
Following a deep recession that necessitated large discounts to entice consumers to buy cruise packages, Carnival went into 2012 with high hopes of raising prices and returning profits to pre-recession levels. The tragic crash of the Costa Concordia in mid-January completely changed that. Perhaps more damaging than the actual crash itself will be the potential lawsuits and the lack of involvement by Mr Arison. To make matters worse, another Costa ship, the Allegra, experienced an engine fire just weeks later, leaving the ship and its passengers without the basic necessities of water and power for three days.
Needless to say, the recipe was set for a terrible quarter, but no one knew exactly how bad. Well, now we know...
On Friday, Carnival posted a first-quarter loss of $0.18, with revenue actually rising 5% to $3.58 billion. Sales actually squeaked by Wall Street's expectations, but the loss was $0.11 wider than the consensus. Reality seriously kicked in when the company issued its full-year forecast, which called for earnings per share ranging from $1.40 to $1.70, which is a clean 40% lower than its previous guidance of $2.55 to $2.85.
From what I can tell, this represents a worst-case scenario, barring any more acts of God. The good news here, if any can be found, is that Carnival is going to stick to its guns when it comes to pricing. This means that even if revenue declines -- which is quite probable, given the backlash against the company -- customer yield, or gross margin per passenger, should rise. Focusing on quality over quantity will be better for investors over the long term and spare them another three-to-five-year period of playing the discount game.
The thing to remember with Carnival's report is that this affected the entire industry, not just Carnival. Royal Caribbean (NYSE: RCL.US) has admitted that bookings have slowed since the accident, but they've begun to show the first signs of a rebound, despite the bad press. Disney's (NYSE: DIS.US) CEO Bob Iger noted in February that its cruise ship booking volume was down, owing directly to the Costa Concordia incident, but much of its 2012 booking had been filled prior to the accident.
Another aspect to consider is the effect bookings could have on publicly traded online travel agencies priceline.com and Expedia. Neither has reported figures yet, nor do I expect a huge impact since cruises are commonly booked by actual travel agents, but there is a possibility there could be a negative impact with both Carnival and Royal Caribbean seeing double-digit drops in bookings immediately following the accident. Expedia is doing its part to drive business by boosting its cruise offers by 60% in the wake of the accident.
Personally, I see Carnival's biggest challenge being not its safety record (which is pretty good) or its challenging earnings outlook, but rather getting investors and consumers to trust CEO Micky Arison. His handling of the disaster was a disaster itself. I'm perfectly happy being a bystander at the moment. This way I can see how the lawsuit implications play out and whether or not Mr Arison can redeem himself.
> Get the latest on investing and the markets, direct from the desk of David Kuo. You'll also receive a special free report on '10 Steps To Making A Million' if you join The Motley Fool Collective today.
More on US shares: