Don't Blow This, Yahoo!

Published in Company Comment on 3 February 2012

The dot-com pioneer is still reportedly weighing its asset options.

A version of this article originally appeared on our US site, Fool.com.

Yahoo! (NASDAQ: YHOO.US) may be about to go on a shopping spree that it can't afford to take lightly.

Sources are telling dealReporter.com -- in an article picked up by the Financial Times -- that China's Alibaba Group is still talking to private equity firms to identify the asset or assets that it can use to complete a transaction with Yahoo!.

If you're late to the Yahoo! saga, Alibaba has been very vocal about its desire to buy back Yahoo!'s 40% stake in the company. Softbank also wants to acquire Yahoo!'s stake in Yahoo! Japan. As two of Yahoo!'s most successful investments, we'd be talking about a lot of money triggering an equally daunting tax bill given Yahoo!'s low-cost basis. The solution that most experts have bandied about is what's called a cash-rich split. Instead of simply handing over wads of cash in a taxable transaction, Alibaba and Softbank can combine money with assets to skirt a good chunk of the taxable liability.

This is the kind of stuff that bean counters live for, but Yahoo! investors need to be careful about what they're wishing for here. The assets that would be handed over to Yahoo! outside of the money will clearly influence the stock. Yahoo! can't afford to accept crummy companies or outlandish prices for the sake of a tax break.

Out with the old

It's been reported in the past that Alibaba and Softbank would have to set aside money that would go to acquire the assets that are ultimately purchased. In other words, it's not as if they already have the trade bait. 

The Weather Channel has been brought up several times, but it's hard to imagine Yahoo! shares rallying on that one. Despite the weather broadcasting giant's digital relevance, it's too old-school for what Yahoo! needs these days.

dealReporter brought up The Weather Channel again as a possibility, and also offered up Hulu and TripAdvisor (NASDAQ: TRIP.US) as potential assets to make this deal happen.

I'm hoping that it's just dealReporter dreaming out loud instead of actual chatter. Hulu may seem to be a more logical fit than The Weather Channel, but there's a reason why Yahoo! dropped out early in the bidding process last year. Hulu wanted too much for its television streaming service then, and even the companies willing to bid higher were ultimately rebuffed. Why would Yahoo! overpay for Hulu now?

TripAdvisor does make more sense, but it's part of the old guard. Shares of TripAdvisor haven't really taken off since being spun off in December, and investors will wonder why Yahoo! didn't go for the hipper Yelp.com instead.

In with the new

Yahoo! is coming off a rough quarter where revenue before traffic acquisition costs and earnings declined slightly. If Yahoo! is letting go of high-octane assets, it better make sure it gets something good in return.

Forget Facebook or Twitter. We need to think smaller and cheaper. Yelp, Tumblr or Go Daddy may be more realistic on the privately held side. In terms of already public companies, there is no shortage of ideas:

  • Of the five companies that I recommended as Yahoo! acquisitions two years ago, Ancestry.com (NASDAQ: ACOM.US) is the one that continues to make sense. The leading genealogy service is growing at a steady pace.
  • Travel deals publisher Travelzoo (NASDAQ: TZOO.US) also has its animal magnetism. Travelzoo already has millions of bargain hunters on its Travelzoo Top 20 list of sponsored getaway deals, but Yahoo!'s reach would help it grow even faster.
  • LivePerson (NASDAQ: LPSN.US) has some of the country's largest companies using its live chat platform for customer support. LivePerson's client list even includes many tech giants that would seem to be able to do this on their own, so it has to be good. Yahoo! can use some dot-com sizzle on the enterprise side to perk up its flattish consumer-facing endeavours.

I would take any of these three companies before The Weather Channel, that's for sure. Now we will have to see whether Yahoo! feels the same way.

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> Rick owns shares in Travelzoo.

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

blackwhite 03 Feb 2012 , 11:27am

Only Liveperson and Ancestry makes sense.

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