Tough Talk From Shell

Published in Company Comment on 16 March 2010

Shell announces plans to deal with harder times.

The world's oil explorers and refiners are facing a spell of low oil prices, and recession-depressed demand leading to falling refining margins. While I'm sure demand will pick up again once economic growth gets back on track, and we will face times of higher oil prices once more, in the shorter term what is needed is to save on costs, cut excess capacity, and retrench for a tougher few years.

BP (LSE: BP) announced its next-decade plans just a couple of weeks ago, and this week it was the turn of Royal Dutch Shell (LSE: RDSB), with its own plans for the coming years. And Shell's strategy, not surprisingly, is similar -- increase upstream supplies and reserves, and improve efficiency in downstream refining and retailing.

Upstream growth

While BP is expecting upstream production to rise by 1-2% per year for the next few years, Shell is forecasting a rise of 11% by 2012, to a figure of 3.5 millions barrels of oil equivalent per day. That's a lot of black stuff. On the exploration front, Shell is investigating 35 new projects, which the company believes could deliver another 8 billion barrels, keeping growth going until 2020.

On the downstream side, cost-cutting is very much the order of the day and Shell's approach looks quite drastic, with the company targeting savings of $1bn in 2010 alone. To achieve that, Shell plans to cut its refining capacity by 15%, and its presence at the pumps by a full 35%.

Job cuts

And that, of course, is not good news for employees, with a further 2,000 job losses in the pipeline over the next two years, adding to the 5,000 already gone since chief executive Peter Voser took the reins of the company in July 2009. 

Voser's focus is on simplifying and "sharpening up", saying "The priorities are for a more competitive performance, for growth, and for sharper delivery of strategy. We have more to do to drive out cost and improve the operating performance in the company."

All in all, the latest strategy sounds like a realistic approach to the current climate, if perhaps a little more drastic than BP's, so investors should probably be satisfied. And in a move that should further please some long-term investors, Shell is planning to introduce a scrip dividend scheme, whereby those who don't want the cash can opt to take more shares instead.

All in all, I reckon Shell is a good ISA stock -- there are far worse places to put some ISA money than one of the two big oilies, and a pharmaceuticals company (again, with the two biggies to choose from).

More from Alan Oscroft

> Alan owns shares in BP.

> Time is running out if you want to use your tax-free ISA allowance for 2009/10. And remember, if you're 50 or over, your limit has now been increased to £10,200. Protect your investments from the taxman with a Motley Fool Self Select ISA.

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Comments

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BarrenFluffit 16 Mar 2010 , 3:02pm

Curious. Oil prices are high but they're cutting capacity.

andersng 18 Mar 2010 , 1:18am

No - they are cutting refining capacity, but forecasting a fairly substantial increase in upstream (crude oil) production capacity.

It's best to think of upstream production and refining as two separate businesses. Upstream production is sold at the current crude oil price, but refineries have to buy the crude at the current oil price and sell it for a small margin more. Refining margins are pretty low at the moment, so the refining business is where you would want to cut costs or reduce your involvement (i.e. sell up)

dealtn2 18 Mar 2010 , 9:02am

Refineries don't have to buy at the current or spot price, they can (and do) hedge and trade at forward prices for their future expected requirements (some are better at this than others obviously). Over the cycle it is often better to invest (or at least not disinvest) when margins are low, as like with the observation it takes a long time to stop, or turn, an oil tanker, as many disinvest and chase better margin elsewhere, the result is increased margins for those who chose to remain, and lower margins in the other business chosen for investment by the movers. Supply and demand will out. As in most agricultural or commodity businesses its the smart contrarian that makes the biggest buck.

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