A Prudential Buying Opportunity

Published in Company Comment on 1 March 2010

Does the Pru's big buy present buying opportunities elsewhere?

News that Prudential (LSE: PRU) in advanced talks to buy one of Asia's biggest insurance firms, AIA, for a whopping £23bn has given the insurance sector the collywobbles today. At the time of writing, the move has shaved 85p (almost 15%) off the Pru's share price, after it was briefly suspended, dragging down Aviva (LSE: AV), Legal & General (LSE: LGEN) and Standard Life (LSE: SL) with it.

If the purchase comes off, it will be the largest ever overseas purchase by a UK company. The Pru reckons the potential deal presents a "compelling" chance to create South East Asia's leading insurer.

The Pru is expected to pay around $25bn in cash and $10bn in shares and other securities such as preferred stocks and options for AIA. The cash is expected to come from a $20bn fully underwritten rights issue which could be the biggest in UK corporate history -- hence the punishment of the share price.

Big deal

The deal will be structured as an acquisition of both Prudential and AIA by a new company, to be known initially as "New Prudential" -- which will trade on both the London Stock Exchange and, via American depositary receipts, on the New York Stock Exchange. The Pru says the deal will make it a market leader in seven Asian markets.

AIA's current owner AIG will also receive 10.5bn shares in the new company, which will be led by Tidjane Thiam, the chief executive of Prudential, and run by the existing board. The agreed price represents a multiple of 1.7 times embedded value -- an insurance industry measure of future revenues. It is expected to generate $340m of cost savings during the next three years.

The news came on the day the insurer announced its results for 2009, which are bullish, showing new business profit up 34%, operating profit based on longer-term investment returns up 8% and shareholders' funds of £15.3bn, equivalent to 603p per share – vs. the current price of 530p.

Value elsewhere

Quite whether the deal will come off and whether it will prove to be a shrewd one is causing a bit of a frenzy in the market today. Big acquisitions are so often the enemy of value in the long run. Of more interest for the value hunter is the fact that the move has dragged others down with it, today, which are innocent of any value crime. This is classic contrarian buying territory on news which is only partially related.

Best of the bunch for my money is Aviva which is down by over 5% at 370p at the time of writing. Insurers are complicated beasts for us mere mortals to get to grips with -- which is cause enough for nervousness. But at face value, the UK's largest insurer (second by market capitalisation) looks too cheap.

The reasons it does so were expertly explained by Stephen Bland at Christmas when the share price stood over 20p higher. Since then, the concrete news we've had is of an acquisition in the US and the results for the final quarter which were upbeat despite a 14% fall in life and pensions new business sales compared with the previous year. The company said the worst of the downturn in quarterly sales looks like it's over. Life and pensions sales were up 21% on the third quarter -- 17% in the UK, 39% in Europe and 45% in the U.S.

Bargain basement?

What that leaves us with at today's bargain price is a forward yield of 6.5%, a forward price-to-earnings ratio of less than six, with a strong balance sheet. We'll find out more on Thursday when the final results are due to be released, but they'd have to surprise us a lot on the downside for the shares not to look too cheap.

In other words, the fall looks far more to do with sentiment than reality. This is where private investors with a view to the long term can so often benefit. There aren't many places you can find this kind of potential yield on an investment, let alone on such a low rating. And we have the Pru to thank for the opportunity.

More from David Holding:

David owns shares in Aviva

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Comments

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Jonesey12 01 Mar 2010 , 1:08pm

Fool writer Harvey Jones here:

Blow! I bought Aviva last week, just before the Pru deal was announced!

Investa69 01 Mar 2010 , 2:13pm

buy some more and split the difference harvey! if it was good value last week its even better now ;-)

bouleversee 01 Mar 2010 , 4:58pm

You're not the only one, Harvey, so did I which was bound to be the kiss of death. Pyad won't be too pleased either.

dhorsley 01 Mar 2010 , 5:28pm

Jonesey12 et al, your not the only ones, topped up Aviva in my HYP only last week.

Damn!

WealthyInvestor 02 Mar 2010 , 10:14am

You guys crack me up.

Surely the point of this article is to give you a heads up on possible buying opportunities thanks to the possible irrational behaviour of Mr Market this week in regard to insurance companies? And that is indeed what it has done.

Stop reflecting on your recent unfortunate bad timing, and more than make up for that mistake by exploiting the opportunities that exist now. If three weeks from now, the price of Prudential or similar has gained 15% or more, it will all seem so obvious (I am not suggesting it will, just that it would seem that way).

Dammit I am going to have to quote the highly quotable Mr Buffet again, and suggest you should be greedy when others are fearful and fearful when others are greedy.

The market is fearful of insurance right now.

JohnLinford 02 Mar 2010 , 12:38pm

With the Pru now down at under five quid I was actually wondering whether THAT might be worth a punt. Unless I am missing something the business is going places and the rights issue, whilst increasing the number of shares shouldn't matter because the acquisition adds massively to the value of the business. Or am I missing something (as usual)?

WealthyInvestor 02 Mar 2010 , 1:59pm

JohnLinford,

No, I don't think you are missing something. That is what I was hinting at. Prudential should be regarded as an aggressive and strong player despite difficult times, delivering strong results and looking for future growth opportunities which is exactly what it is doing.

Whilst Jim Slater was true to an extent when he said 'Elephants Don't Gallop', he was speaking from the perspective of one who has probably never been faced with a charging bull elephant. They can move surprisingly fast actually.

A lot of people will have sold Prudential today on the basis that such a massive capital raising will potentially dilute the share value significantly, and for existing shareholders there is some truth to that. But then do you buy shares to sell them weeks later, or keep for years?

Just as Berkshire Hathaway is witnessing slower growth year on year than its historical averages, the same may be true of Prudential going forward were it to make this acquisition, but that should not blind investors to a bargain when they see one. (Not that I am saying Prudential is a bargain right now, just putting forward an argument.).

This posting does not constitute advice. Remember the value of shares, especially yours, can go down, up a bit, then head down and down a bit further. Remember that only shares owned by other people are likely to go up, up a bit, then up a lot and then a lot more. This advice, like banks, is not regulated by the FSA.

JohnLinford 03 Mar 2010 , 8:29am

Remember the value of shares, especially yours, can go down, up a bit, then head down and down a bit further.
Tee hee! I can relate to that :-)

Money and mouth collocated yesterday afternoon when I bought a bunch of PRU. They're up a bit this morning so I guess we all know what's coming next..

WealthyInvestor 05 Mar 2010 , 8:45am

JohnLinford,
I am not sure what price you paid for Prudential on 2nd March, I am guessing around £4.86? Today the price is around £5.20 at the time of writing. So roughly a 7% gain in less than three days.

Not at all bad. And it may go higher. Depending on the quantity you bought should determine whether you hold or sell, but this one was really a bit of a no brainer in making some money quickly.

Classic case of Mr Market getting it wrong in your favour!

JohnLinford 08 Mar 2010 , 1:51pm

WI,
£4.80. I took a punt on a limit order and went out to do some work. Got back to find I'd become a PRU shareholder at pretty close to the low point for the share. Just a few K shares but still nice to be about a grand up in just a few days. Now agonising over whether to hold or sell. Thinking I may hold for the divi and then review.

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