BA's Double Whammy

Published in Company Comment on 15 December 2009

BA is facing a record pension deficit and strike action by cabin crew.

Suppose you are employed by a company that is in big trouble -- failing to compete, losing money hand over fist, heavily in debt, and with a huge pension fund deficit. 

Now suppose that your company serves the public directly, and for its survival it is going to need every regular and loyal customer it can get. What do you think the best thing you could do would be? How about going on strike during one of the company's busiest periods?

If you're like me, you might think that would be cutting your own throat, by adding to the company's woes and hastening its demise. But that's exactly what cabin staff at British Airways (LSE: BAY) have chosen to do, after voting nine to one in favour of a 12-day strike over Christmas, set to run from 22 December to 2 January.

How bad is it?

What kind of state is BA really in? After seeing profits rise quite nicely in the boom years leading up to 2008 (a year in which it recorded a pre-tax profit of over £870m), BA has gone into rapid reverse. A pre-tax loss of £400m was recorded for the year ending March 2009, after the recession led to a great reduction in high-priced business travel, which has traditionally been a lifeline for BA.

That has since been followed by a pre-tax loss of £292m at the 2010 half-way point in September. And the second half looks likely to be worse, with analysts having pencilled in a full-year pre-tax loss of around £615m -- and that's before taking into account the effects of the strike, which could hit up to a million passengers over the 12 days, and could cost BA up to £10m a day.

A look at BA's debt situation is also pretty depressing. With net debt standing at nearly £3bn in 2005, the company steadily chipped away at that, getting it down to under £1bn by 2007. But that crept back up to £1.3bn in 2008, and ballooned to more then £2.3bn by March 2009, a figure that is larger than the company's total market capitalisation. By the time of September's half-year results, the debt figure was still around that level.

Pension woes

As if all that wasn't enough, BA is also struggling with a serious pension fund deficit. It has seen the shortfall between the value of its assets and its future pension payout obligations grow by 76% in the past three years, to stand today at £3.7bn, dwarfing the value of the company itself. BA currently has two final salary schemes, its Airways Pension Scheme, which is showing a deficit of £1bn, and its New Airways Pension Scheme, short by £2.7bn.

The recession has had a damaging effect on the BA's fund assets, with falling stock prices and falling interest rates knocking a fair chunk off their valuation. That will be reversed to some extent as world economies get back on track, and interest rates start to rise again, but the Pensions Regulator is apparently of the view that the funds' values are materially below an appropriate level. 

BA now needs to formulate and agree a plan with the regulator by 30 June 2010.

Belt-tightening

The company is clearly in dire straits and desperately needs to cut costs to survive. According to a statement from Chief Executive Willie Walsh, BA's pilots have accepted pay cuts, its engineers have agreed on efficiency improvements, a third of its managers have accepted voluntary redundancy, and nearly 7,000 employees have volunteered for salary reductions to help save the company.

But cabin staff, through the agency of their union, Unite, are having none of this, and are walking out rather than accepting BA's cost-cutting proposals aimed in their direction. But what sacrifices are they being asked to make?

BA has reduced the number of cabin crew on long haul flights from 15 to 14, has imposed a 2-year pay freeze, and has proposed new contracts for fresh recruits and new promotions. Is that unfair treatment? Well, BA cabin staff are some of the best paid in the business -- according to the Civil Aviation Authority, the average costs of BA crew are twice those of rival Virgin Atlantic. So it hardly looks as if they're being hard done by.

It's still possible that the strike might be averted, but if not, the action is going to harm customers, it's going to harm shareholders, and it's going to harm the cabin crew themselves. If BA can't cut its costs, a lot of them are going to lose their jobs, and could easily end up at the other end of the pay scale, scrabbling for jobs with other airlines.

Would I touch BA shares? A phrase concerning bargepoles springs to mind.

More from Alan Oscroft:

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Comments

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theRealGrinch 15 Dec 2009 , 1:47pm

let them strike themselves out of work

MarkinLondon1964 15 Dec 2009 , 2:28pm

As a BA shareholder, I'd like to ask Willie Walsh how on earth things got this far without any management intervention? Surely he wasn't playing the old 'hard nosed call their bluff' routine was he? If so, I think all shareholders should be asking whether we want someone with that sort of macho-infected warped judgement in charge anymore.

This isn't the 1970's - people don't strike for the sheer hell of it as they might have done 30 years ago - it's a big decision to withdraw your labour, especially during a pretty nasty recession. It's not just a case of standing round a brazier waving at press photographers. It impacts on your entire family - and, at the lowest end of the scale, means that you become 'scum' in the eyes of 80% of the national media.

Time to pick up the phone to ACAS I reckon.

MarkinLondon1964 15 Dec 2009 , 4:25pm

Now it's getting better - BA are trying to take legal action against the result of the ballot. We're not talking a close vote here - it was NINE TO ONE in favour of strike action.

AgainI ask, as a BA shareholder, - are we being best served by Willie Walsh, someone who seems to have the same strategic nous as Chemical Ali...

Carlos570 16 Dec 2009 , 12:53am

Without management intervention? BA has spent the past 9 months trying to negotiate with these cabin crew goons who, apparently, have just voted to strike for the hell of it.

WW believes that BA will not survive (i.e. share price zero) if the efficiency savings are not implemented in full. WW also probably believes BA might go bust if cabin crew go on strike over Christmas and passengers desert the airline.

So given that assessment, WW would be crazy to back down. As far as he is concerned he would be trading possible failure of the company (after a strike) for certain failure (after not making the business more efficient).

Either way, I wouldn't hold BA shares.

YNOSITHE 16 Dec 2009 , 11:37am

I'm very sympathetic towards BA Shareholders, but don't for 1 minute think BA's cabin crew took this action lightly. When your working hours have been increased, pay reduced as well as terms and conditions of employment changed illeagally - what recourse do you have left ?
Sky news will only talk about disruption to travellers and a million spoiled christmas's, they don't mention anything about harrasment in the workplace and bullying tactics being used, this was also the case in the postal workers strike.
That is why relations between management and BA's workforce is where it is and a 92.3% vote in favour of a strike was arrived at democratically, also it shows to outsiders who have the good fortune NOT to be working for BA, how much the employees detest the management.

henrybenson 16 Dec 2009 , 12:08pm

The strikers claim that the disruption to Christmas travellers is just an unfortunate accident of timing! Really?

LastChip 16 Dec 2009 , 12:19pm

Once upon a time, BA were the company to work for in the airline world. Then came along the cut price operators and BA completely failed to understand how it would affect their business model. The rest as they say, is history.

Whether the cabin crew strike or not, is of little relevance. The company is in deep financial trouble and if I held any shares in them, I would be out like a shot. In my view, the shares are worthless until such times as they get their debt under control and that's not going to be in the foreseeable future, if at all.

RickyHamilton 16 Dec 2009 , 1:44pm

It sounds to me as if a number of these comments have been posted by BA staff members. There is also a tendency in these matters to over-simplify things.

The airline business is profoundly cyclical. Past results clearly show the trends. Airlines are generally profitable in the boom years and un-profitable in the bust years.

Following September 11th, the US government has poured vast sums of money into US carriers with whom BA must compete on the profitable North Atlantic routes. BA has received no similar, playing-field leveling, help from the UK goverment. Rather, it has been severely hindered by the following:

i) massive increases in the cost and complexity of providing government mandated security.

ii) massive increases in UK Air Passenger Duty (duty charged by HMRC on air travel).

iii) a massive increase in the tax paid by its pension funds since Labour came to power because of the abolition of tax relief on dividend income.

iv) costly changes in employment law which are especially costly in the airline environment because of the costs of training staff and maintaining their qualifications.

Despite these setbacks, BA has successfuly competed internationally to the extent that in its last profitable year BA was the world's most profitable airline.

The 'low cost' carriers so far are generally short-haul operations flying from non-core airports. In fact, almost by definition, you can't be 'low cost' if you fly out of Heathrow. Sure, they have had an impact on BA, but for the most part BA is not in direct competition with these organisations.

The cost reductions and efficiency gains that led to record breaking profits are still in place, and the airline is continuing to make progress despite all the challenges it faces and the various unhelpful and ill-judged government interventions.

The cabin crew dispute will be resolved - probably without incident in the end. The pensions deficit will be resolved by a combination of negotiated benfit changes, and the effects of the recent stock market recovery in the next set of vaulations.

BA is structurally and operationally in the best shape it has ever been in. Yes, there are debts, but management is shrewd and there are huge cash reserves in place to manage this downturn.

I will make a bold prediction here! In the upside of the next cycle British Airways will be the world's most profitable airline again - by a big margin.

I personally wouldn't write them off just yet!

TMFBoing 16 Dec 2009 , 4:02pm

Hi YNOSITHE,

When your working hours have been increased, pay reduced as well as terms and conditions of employment changed illeagally - what recourse do you have left ?

Nothing I've seen has suggested that hours have been increased and pay reduced (at least, not for current cabin staff), or that anything has been done illegally - do you have any references to support those claims?

Foolish regards,
Alan Oscroft
TMFBoing

TMFBoing 16 Dec 2009 , 4:13pm

Hi RickyHamilton,

Despite these setbacks, BA has successfuly competed internationally to the extent that in its last profitable year BA was the world's most profitable airline

Isn't that a bit like saying that in its last successful millennium, Neanderthal was the world's leading hominid?

The 'low cost' carriers so far are generally short-haul operations flying from non-core airports. In fact, almost by definition, you can't be 'low cost' if you fly out of Heathrow. Sure, they have had an impact on BA, but for the most part BA is not in direct competition with these organisations.

There are a lot of airlines flying long-haul from Heathrow and other UK airports that are a lot cheaper than BA - I fly long haul regularly, and BA are never even close to being competitive on price.

Foolish regards,
Alan Oscroft
TMFBoing

Fingered 16 Dec 2009 , 9:35pm

........and in my view, there's whole lot more strikes, discontent and civil unrest from Joe Public in the pipeline that's coming.

Fingered 16 Dec 2009 , 11:25pm

......funny how there's such an outpouring of intense public opinion against BA workers for daring to propose strike action, and yet, we seem to be quite happy to sleepwalk into paying European public sector worker bureaucrats a staggering £20,000 /PER MONTH. To do what? Well their latest highly useful focus, despite the economic woes, is for legislating upon the decibel levels of MP3 players !!!!! ...and oh yes, they are looking also looking for a 3.7% payrise from your plentiful taxes and are threatening strike action.!! Woohooooo!

RickyHamilton 17 Dec 2009 , 1:54am

Well I seem to have got a rise out of the original author, so I think I'll press on! Ten out of ten for witty repartee, however this time I shall be more specific with the facts.

I am not disagreeing with the central thrust of the article, and I am certainly not in any way seeking to defend the striking staff. I am however taking issue with the notion that BA is 'failing to compete'.

Lets be clear why BA is in the public eye at the moment. It is because a staff group has threatened to cause widespread chaos! It is not because BA is intrinsically any less efficient than it was in 2008, the year of world leading profits:

http://www.guardian.co.uk/business/2008/may/17/britishairwaysbusiness.theairlineindustry1

This followed ten years of efficiency gains which reduced staff numbers from nearly 60,000 to around 40,000 whilst at the same time flying more aircraft to more destinations. These are huge strides in productivity, all delivered without industrial unrest.

BA staff are a committed bunch - they will even work for nothing when the need arises:

http://www.independent.co.uk/news/business/news/struggling-ba-asks-its-40000-employees-to-work-without-pay-1706940.html

BA are making losses not because they are not competitive, but because the entire industry is in meltdown. The following article lists over 70 airlines that had gone bust by this time last year and there have been more this year.

http://www.pprune.org/spectators-balcony-spotters-corner/345215-airlines-gone-bust-collapsed.html

Note the number of 'low cost carriers' in that list!

Industry prognosis:

http://www.iata.org/NR/rdonlyres/DA8ACB38-676F-4DB1-A2AC-F5BCEF74CB2C/0/Industry_Outlook_Dec09.pdf

Notice that BA's performance remains well above the industry mean. While you're at it, try comparing BA's performance with that of Air France/KLM and Luftansa (but exclude their non-airline activities!).

Your comment about price is a particularly attractive target!

To begin with, you'd worry about a company that based its pricing decisions on quantitative surveys of sample size 1.

In common with other industries, airlines price based on supply and demand. They will generally set a target load factor and price to achieve it. If BA are charging more for the routes you travel on, that probably means that there are enough other people willing to pay more than you are to fill the aircraft. Where are you going? Do you care about luxury? Would you rather travel with your knees under your chin than pay for a premium service? Are you comparing like with like?

Thankfully for shareholders, there are people out there who care about more than just the price.

Airlines aren't charities, they will ask as much as they can get for a ticket. I'd worry about the airlines that have to give you the tickets for nothing to get you onto their aircraft. Lets be clear, BA's aircraft are not empty! (Load factor 2009 84.7%, up 1.5% on 2008)

http://www.proactiveinvestors.co.uk/companies/news/7801/ba-august-2009-passenger-load-factor-up-15-point-vs-yr-earlier-at-847-pct-7801.html

This dispute arises out of the latter stages of a long and thus far successful, process of reducing BA's cost base. I believe that BA will succeed in completing the process and will as a result go from strength to strength - and no I don't have any shares!

Regards
Richard.

TMFBoing 17 Dec 2009 , 11:15am

Hi Richard,

Well I seem to have got a rise out of the original author, so I think I'll press on!

I prefer to think of it as an interesting discussion rather than "a rise", myself :-)

You do make a lot of good points about BA's efficiency improvements, but a lot of those were surely to cure its relative inefficiencies in the first place?

And I also think a lot more is needed - I really think the company will find it hard to compete in the future with airlines that have half the cabin crew costs.

To begin with, you'd worry about a company that based its pricing decisions on quantitative surveys of sample size 1

Oh, yes, it's a very fair point that anecdotal stories don't provide statistically meaningful results. But my only point really was that it isn't just the "budget" airlines that BA has to compete with, but the rest of the world's major airlines.

Where are you going? Do you care about luxury? Would you rather travel with your knees under your chin than pay for a premium service? Are you comparing like with like?

All good questions. Since I last flew BA (more than 20 years ago), I've flown around Europe, to and from the USA, and to the Far East (sometimes on business, mostly private). I don't require luxury, but I do require comfort, and I don't fly with "knees under the chin" airlines. (For comfort, I'd strongly recommend my recent A-380 flight on Emirates - I could even stand fully upright at my window seat)

But I think the key point is that the business is changing, and while BA has been successful in capturing the upmarket sector in the past, I think those days are over and that far more people - particularly businesses - are a lot more price conscious these days regarding air travel.

I might be wrong (I often am), and the upmarket sector might still be there just waiting for economies to get booming again, but I can't help feeling that the next decade or so of economic progress will be a good bit slower than the past couple, and that companies will be more wary of paying for luxury air tickets.

Anyway, even if it might not sound like it, I really do wish BA well and hope they turn it round - I'd just never buy airline shares myself.

Foolish best,
Alan
TMFBoing

RickyHamilton 17 Dec 2009 , 12:51pm

I think you're absolutely right, and I am sure you'll see more and more value for money on offer in future from the airlines that survive this period. Falling yields is of course the reason why they're all desperately scrambling around to find ways of merging and co-operating.

If BA has circa 40,000 staff and from the press reports 12,000 of those are cabin crew, even small savings on an individual basis must be highly significant in aggregate. I would imagine that's why they've been "saving the best 'till last"!

I believe that BA are aware of the situation and are busy re-structuring their business to compete. I think this dispute is in fact evidence of that.

As a matter of interest, Glopespan has just gone bust - another low-cost outfit bites the dust!

This is a cyclical industry. Anyone can make a profit in boom time. The trick is to be able to build a business that generates enough to ride the whole cycle.

Regards
Richard

guppy100 22 Dec 2009 , 9:20am

That is why relations between management and BA's workforce is where it is and a 92.3% vote in favour of a strike was arrived at democratically, also it shows to outsiders who have the good fortune NOT to be working for BA, how much the employees detest the management.

If the emloyees so detest management, surely they can find jobs elsewhere. Afterall, they are not being forced to work at BA. I'm sure there are a lot of unemployed people out there who would be willing to work for a lot less doing the same job.

[tongueincheek]
They could, maybe, go and work for Mr. Branson's airline for a lot more pay; or even work for ryanair for for even more more pay ... and to boot get to clean the aircrafts themselves.
[/toungeincheek]

Seriously, these people should be grateful they still have jobs to go to everyday.

Regards
Gups

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