Five Shares You Should Have Bought In July

Published in Company Comment on 4 August 2009

The FTSE 100 soared 8.4% higher in July, extending its gains since the March bottom to over 30%. These five shares did much better, with one jumping 87%.

The market had a stunning July, jumping 8.4% to end the month over the 4,600 level. It was the best month since April 2003 and the eleventh best month since the FTSE 100 was created in 1984. Given the doom and gloom of March, a time when many people were convinced the index would plunge below 3,000, this is heaven.

It's worth remembering the FTSE 100 index of the UK's leading shares is still down 12.5% over the past 12 months and off 32% from its 2007 high. Whilst it's great to regain some ground, many portfolios will still be underwater. There is still plenty of work to be done!

As to what's next for this market, who knows? Will it surge even higher from here, testing 5,000, or will it slump back to 3,500, plunging us all into a depressive state? Answers in the comments box below, please…

Anyway, as ever, there were some bright shining lights. If you'd bought these five cheap shares near the beginning of July, you'd be cheering from the rafters.

The Shares You Should Have Bought

CompanyShare PriceOne Month Gain
International Personal Finance (LSE: IPF)134p87%
Morse (LSE: MOR)30.5p69%
Galiform (LSE: GFRM)59p67%
Travis Perkins (LSE: TPK)830p50%
Hornby (LSE: HRN)153p47%

Obviously a one-month time period is a rather short space of time over which to measure investing success. Share price gains could be due much more to luck than to good management. But whatever the reason, investors in those five companies won't be complaining!

Why Such Juicy Gains?

So why did the companies listed above move so much in just a one month period?

International Personal Finance (IPF) provides small-sum, short-term unsecured loans largely to consumers in emerging markets like Poland, the Czech Republic, Hungary, Slovakia, Mexico, Romania and Russia. It would be hard to find a more non-Foolish company, but one thing is for sure -- there is big money to be made by charging unsophisticated consumers huge rates of interest.

In July, IPF announced profits had slumped 65%, yet the shares surged based largely on the CEO's bullish outlook statement "Overall, you can't be very certain, but we may have seen the worst of the downturn."

I simply can't get excited about this company because a) I don't like the business and b) whilst we may have seen the worst of the downturn, I'm not convinced the economy will recover quickly. There are better pickings out there.

Picking Over The Pieces

Morse is an IT solutions company, including the supply of infrastructure and the provision of related professional services. Shares in this former high flyer peaked at over 1,000p during the dot com boom. Amazingly, they bottomed at just 4.7p last year and traded as low as 6.25p during 2009.

Morse operates in an incredibly competitive market, and even though their annual sales are over £250m, they are small fry in the IT business. There is simply not much profit to be had distributing IT equipment, as attested by their razor sharp operating margins of between 2% and 4%.

Yet it seems everything has a price, and Morse shares have jumped over 30p after they recently received preliminary approaches at 25p per share "which the board believes significantly undervalues the company." I'm happy to sit on the sidelines and let the predators pick over the pieces of this low-quality company.

400% Too Late

Kitchen supplier Galiform's shares soared after it said sales were falling at a slower rate and it could resume store openings in the autumn. Galiform owns Howden Joinery, which supplies kitchen units to small builders from 454 depots.

The CEO reckons there is scope for 600 depots in total. In their most recent results, he said "I'd like to think, given normal trading, we could open between five and ten (new depots) before Christmas."

The market obviously liked what it heard, sending the shares soaring higher in July. It's a competitive business, and margins are relatively low. Still, in 2006 Galiform's shares traded on an average P/E of 20. There may be better days ahead, but sadly it looks like the time to buy Galiford was earlier this year, some 400% ago. C'est la vie.

It's Not As Bad As It Was

Travis Perkins is a similar story to Galiford. Shares in the builder's merchant have jumped 250% from their 2009 low. Their shares jumped in July on the back of the now familiar "it's bad but not as bad as it was" theme. Specifically, the company said "Although some signs of stability in our markets have appeared recently, there remain short term risks on the downside". Cue shares up 50% in the month. Go figure.

Finally, shares in model train company Hornby rose after they said "…we now look forward to restoring the momentum in sales and profits that we have achieved in the past." The market clearly thinks they'll be able to deliver on that hope, pushing the shares up 50% in July alone. Still, from here, I'd suggest there will be plenty of twists and turns in the tracks.

Finding The Shares That Might Take Off In August

What does all this prove? Two things…

1) Share prices can take off, sometimes unexpectedly, at unexpected times, and by surprisingly large percentages.

2) Patience is required. Some of the companies mentioned above have seen their share prices absolutely hammered from their 2007 and 2008 peaks. But all need not be lost. Just because a company has lost 60% or 70% of its value, doesn't mean it can't rise from the ashes and enrich investors who were brave and skilful enough to buy when all about them were panic selling.

If you are looking for cheap shares that might be about to take off in August and beyond, look no further than The Motley Fool's Champion Shares premium share picking service. A free 30-day trial gives you instant access to all Maynard Paton's current buy recommendations.

> Sadly, Bruce Jackson didn't own any of the companies mentioned in this article at the beginning of July and nor at the end of July.

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

supasap 04 Aug 2009 , 11:36am

and the lottery numbers you should have picked last Saturday are

SannaLar 04 Aug 2009 , 1:05pm

Galiform or Galiford?

digitaria 04 Aug 2009 , 1:20pm

Perhaps the following disclaimer is also required.

Sadly, Champion Shares didn't tip any of the companies mentioned in this article at the beginning of July

Though if, in fact, it did, the article would be much more impressive if it mentioned the fact!

BiffaBacon 04 Aug 2009 , 1:29pm

As a thinly disguised ad for it's tipping service this takes the biscuit. MF shame on you.

I have found Champion Shares to be very wise after the event but useless at actually tipping! It's being widely touted now but I consistently lost money following it's advice. Research and use your own judgement.

AuditorGeneral 04 Aug 2009 , 1:35pm

There you go.. another Championshares article just for marketing. It's rather dumb actually, considering what digitaria said. Weldone, mate!

I think if people consistently lost money in it, it's a scam. Steer clear, readers.

ParmG 04 Aug 2009 , 1:40pm

Hindsight is always 20/20.
How about you tell us what we should buy this month ?

CunningCliff 04 Aug 2009 , 2:04pm

Actually, the Champion Shares share-picking service has beaten the wider market since its inception, so the above criticisms are ill-informed hogwash!

Cliff (CS subscriber)

ColinTat 04 Aug 2009 , 2:30pm

Ill-informed hogwash, the wider market eh? What wider market, what time frame and what shares? As always retrospective potential gains. Doesn't mean anything, very few people predicted such a sustained rebound post March 09. And I suspect Champion Shares were never so bullish in small to mid-caps second quarter; though no doubt pumping this drivel all through the downturn.

With the very real possibilty that QE and other re-inflationary methods didn't work we wouldn't be discussing this. Then no doubt we'd get some bull that if you bought in '31 or '32 your shares might have gone down but they eventually went up! Brilliant. Good for you Cliff, doesn't change the absolute drivel that CS use as marketing.

AuditorGeneral 04 Aug 2009 , 2:31pm

CunningCliff - Then why not MF publish the above AND those which have beaten the meerkat and THEN recommend Champion Shares?!

So, still looks a bit dumb.

theRealGrinch 04 Aug 2009 , 2:31pm

and the shares you SHOULDNOT have purchased were?

Everton102 04 Aug 2009 , 2:37pm

It is always interesting to get the email headlines 'Five Shares you should have bought in .....' as, invariably, they are very unlikely to be ones mentioned in the newsletter for which there is a subscription link at the bottom !!!

For a bit of fun I will now list five shares that you should buy in August:

HLO - Healthcare Locums at 203p
BBY - Balfour Beatty at 309p
SFR - Severfield Rowen at 180p
IRV - Interserve at 206p
AAT - AEA Technology at 32p

Champion shares all of them !!!
(in my opinion at least)

PatShort 04 Aug 2009 , 4:35pm

Actually,if you care to think about it,the investing game can be viewed,in part,as a self-fulfilling prophesy.If you can get enough mugs to invest in shares(you buy low) then the surge of activity will lead to a surge in market price and the tipster bails out for a nice easyish profit---nothing over flashy but if you can net c10% per month you'll be on a pretty damn good wicket.You could double your kitty in 12months of shrewd share tipping.

PatShort 04 Aug 2009 , 4:36pm

Is "Cunning Cliff" aka Cliff D'Arcy ?

igglybiggly 04 Aug 2009 , 4:39pm

Hornby rose in July due to their securing the 2012 Olympic model contract which should have been mentioned in this review of the retrospective crystal ball!

gilesyb27 04 Aug 2009 , 4:49pm

Wow, every month you people read these articles only to slag them off below, why do you bother?

I for one find it interesting to have a quick gander at the various reasons for such gains. Doesn't mean I'm going to insist on matching predictions, or make snide comments about lottery numbers!


(For full disclosure, yes, I am a CS subscriber. currently sitting on a small gain on my CS reccomendations [and a big loss on some of my own "punts", banks etc])

BiffaBacon 04 Aug 2009 , 7:08pm

You miss the point Gilesy. I've been a supporter of MF for a long time now and it is sad to see them stooping so low to peddle their own c**p.
Where has the honesty and integrity of the site gone?

RossNoodles 04 Aug 2009 , 7:26pm

Everton102, why AAT? I've got fifteen hundred squiddlies in them as a slightly non-researched punt but have dropped about 2.4% since I bought them, so was slightly bemused to see you mention them when I'm considering ditching them!

supasap 04 Aug 2009 , 8:13pm

gan on biffa son...... ah'm reet behind ya

Beagle2Mars 05 Aug 2009 , 12:03am

MF.com doesn't have this reticence when mentioning which of its recommended shares has gone up. It also gives in-depth financial research for those of us not interested in doing it ourselves. There's more than a 'squiddlie' of difference between the two sites. IMHO CS is a 'boondoggle' (US slang I read about in a British newspaper today).

RobinnBanks 06 Aug 2009 , 1:00am

Well, why didn't you tell us before they went up Bruce? That would have been brilliant! Not much use now!

loocan 09 Aug 2009 , 5:51pm

My Free Tips for august are Moni &jrvs

Passepartout01 20 Aug 2009 , 12:21pm

Oh Dear, everyone expecting the magic touch and lots of profit .. shame on you.
Research, research and then the gamble.. will it rise or fall.... is the stir over Rio tinto having an adverse effect on its shares..???

Drat, what have I said... !!!

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