The End Of The World Has Been Delayed

Published in Company Comment on 13 February 2009

There are at least 13 reasons to be worried. But all of those can be solved by injecting one simple ingredient into the economy. You can pick it up at your local post office.

It’s tough to be positive about the economy right now. It’s bad and getting worse.

Let me count the ways…

1. Unemployment is high and rising, hitting 2 million and is on its way to 3 million or more.

2. House prices are down, and still falling.

3. Deflation is beating inflation. Ask the Japanese which is preferable.

4. Banks are still in financial trouble

5. Banks are still not lending.

6. Fearful consumers are still not spending.

7. Snow, snow and still more snow. The novelty has worn off. Roll on spring.

8. Wildcat strikes are becoming more commonplace across the country.

9. Whilst London burns, some bankers are still getting large paid bonuses!

10. England still haven’t got a hope in hell of winning the 2010 football World Cup.

11. No-one, not Barack Obama, not Timothy Geithner, not Ben Bernanke, not Gordon Brown, not Mervyn King and not even David Beckham knows whether they are adopting the right policies and strategies to right the economy.

12. The same people, and a host of others too, have no clue as to how long it will take for us to get out of this deep economic slump.

13. We didn’t get a summer last year, winter has been long, cold and wet, we can’t afford to go abroad on a sun-seeking mission, and worst of all, it’s Friday the 13th.

The One Missing Economic Ingredient

But despite all that, you know what? The vast majority of us will be ok in the end. Right now, the biggest missing economic ingredient is confidence.

If we were told that yes, times are tough and there is going to be some financial pain for a few years, but in the longer-run, it will actually be for the better, and it will all be alright, it might make things a hell of a lot better today.

I remember back to the last two recessions. The 2001 version was relatively mild, although here at the Motley Fool, we sadly had to make a number of staff redundant. For those people, who’d done nothing more than be in the right place at the wrong time, it wasn’t necessarily a mild recession.

The recession prior to that was in the early 1990s. I remember at the time being horrified at the price a friend had paid a year or two before, for a small bungalow in Surrey. At the peak of the recession, they were sitting on a significant amount of negative equity, with no apparent hope of seeing that situation change for the foreseeable future.

We Survived This One Scary Day, And We’ll Survive Again

But change it did. House prices did recover. It may have taken 10 years for them to recover, but they got there in the end. The economy recovered, but not before the huge scare on Black Wednesday, 16th September 1992.

For those of us old enough to remember that day, it was almost as scary as those few days back in October last year, when the global banking system was close to collapse. On Black Wednesday, in the midst of an economic recession, UK interest rates were raised from 10%, to 12% and then it was announced they were rising to a whopping 15%. That all happened on just one fateful day!

For those people on variable rate mortgages, this was about as scary as it comes. All of a sudden, in a matter of hours, their monthly repayments were looking like they were about to jump by 50%. And it wasn’t as if they were starting from a low base either, with many already paying mortgage interest rates of 13% or even more.

Looking Past The End Of Our Noses

By the end of Black Wednesday, the UK decided to leave the European Exchange Rate Mechanism (ERM), interest rates were reset at 12%, and the pound collapsed. But in hindsight, that day was virtually the bottom of the recession, and from there, as interest rates quickly fell, and eventually the economy recovered. Even the pound recovered.

But it all takes time. As much as we like to take a long-term perspective, right now, none of us, from economists, to government, to consumers, can see past the end of our nose. All we can see ahead is doom and gloom, and we can’t see any quick-fixes to solve our economic woes.

It’s because there aren’t any quick fixes. We have collectively dug ourselves into a deep, highly-indebted hole. Anyone who has been over their head in debt will tell you climbing out of the hole is far harder and takes far longer than any of them ever imagined. Those interest bills just don’t stop!

A Compulsory Injection, Available Now At Your Local Post Office

Yet no-one I know is giving up. Although companies like BT Group (LSE: BT-A), BHP Billiton (LSE: BLT), Rio Tinto (LSE: RIO), Royal Bank of Scotland (LSE: RBS) and Diageo (LSE: DGE) have recently announced job cuts, to name but a few, the bosses of those companies and all other companies remain committed to returning their entities to a path of long-term growth.

No individuals are giving up. Yes, caution is required. Yes, prudence is required. But what about everyone having a compulsory injection of cautious optimism? You can pick one up at your local post office.

It could start with the mainstream press. How about a few more upbeat stories of people and companies who are still prospering, despite the economic downturn? How about some stories of companies who are not cutting jobs, and in fact are hiring staff? If you have an upbeat story to tell, post it in the comments section below.

This painful economic period will pass. There is hope. There is good reason to be cautiously optimistic. For starters, with interest rates at historic lows, you could check out our no-fee mortgage service and see if you can give yourself the mother of all pay rises.

Hang in there, Fools. With our collective dose of cautious optimism, we’ll all make it through the other side.

More: Bad News Could Make You Rich | Shock: Even Obama Can’t Walk On Water | Today's Biggest Risk

> If you are looking for a dose of optimism, and something for free, a 30-day trial to The Motley Fool’s Champion Shares premium stock picking service might do the trick. Maynard Paton is currently seeing some excellent opportunities in medium sized, cash-rich, dividend-paying companies. Click here to get instant access to all his very latest research and share recommendations.

> Of the companies mentioned in this article, Bruce Jackson has a beneficial interest in BHP Billiton.

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

mutantpoodle 13 Feb 2009 , 11:39am

I have been to my local Post Office. They had no supplies of optimism. No they had not run out. It just wasnt there!

IMO if 'you' want to restore confidence and 'hope' in the majority, then 'we' will need to see some of the guys that have screwed up and caused this current mess actually being penalised and in some way inconvenienced.
At present its all going on exactly as it was after a few token apologies which of cousre are entirely meaningless!

miseryguts 13 Feb 2009 , 11:56am

Cue 10000 replies about "NuLiarBore" and "Crash" Gordon and "Some of us saw this coming and invested in gold!!!"* and "I've always lived within my means"* and "It's the end of the world!!!" and etc etc etc.

C'mon chaps.

Keep calm, carry on.

castath 13 Feb 2009 , 4:42pm

Miseryguts, I think you might be wrong.

Its true that a lot of TMF article discussions are being hijacked by fools but this time I think the majority of replies will be about the inaccurate content of this article.

rober09 13 Feb 2009 , 5:29pm

This a great article Bruce. Very accurate and straight to the point!!!

STEWYBABE 13 Feb 2009 , 11:07pm

Would it be wrong to suggest we have a good, old-fashioned lynching of some of these bankers? It would make people feel better, which would improve confidence, and the feel-good factor, and henceforth, the economy!

Staintunerider 14 Feb 2009 , 6:21am

Well said. Now listen carefully because this is important. I studied German for years and to keep it up I listen to German radio via the internet and their television via Satellite. As it's the only other language i can speak it is the only insight I have into how things are from another European perspective.

Their media are superb ! They are acting like adults and it seems all Germans are pulling in the same direction re the economy and current crisis. Yes there's the usual polictical wrangling(nothing like here) but it is in stark contrast to what is going on here.

I don't like this govt and Gordon Brown is probably mentally ill, most control freaks are you know. I lived with one believe me.

However the crux is the media. They are out of control in the UK. I have come to realise exactly how bad the Daily Mail and Express are, they are simply awful journalism and keep jumping on sensationalist stories. Forget anything even lower down the food chain. The times, telegraph, Independent etc are not so bad but but but prob 2/3 rds of the Uk population read the other drivel !

The BBC well they are complete doommongers. ITV pretty bad I now watch Sky which doesn't whip itself into a frenzy at new job losses and repeat it over and over again.

Labour were right to haul the likes of Robert Peston(who had done quite well out of this) in and read the riot act. They are simply making this worse. Misplaced confidence is no good thing but also some balanced view leading to confidence in the positive things.

The UK strikes me as some kind of junkie and currently with the help of the gutter rags yes mail and express included and an out of control BBC is currently languishing i n a fit of mental depression.

5066 14 Feb 2009 , 9:41am

I firmley belive that we have talked ourselves into our current situation,if you say it long enough it will come true.???
While the world has gone mad with all this doom & gloom. We along with some 6000+ other people who ARE confident of getting through this current crisis have found a legal way of makeing money.
And are more than willing to share it with anyone who would like to listen to what we have to say.
5066.

gulliblejack 14 Feb 2009 , 1:05pm

I agree with Staintunerider - some media elements are talking us in to a worse situation than we need to be in. Things are bad enough without them wailing and gnashing their teeth. I'm just back from New Zealand where people are nervous but life is going on as usual.
I put my 'safe' savings into RBS shares just before the crash so I've lost more than I like to think about therefore I would be cheered up by burning a few bankers at the stake, not to mention a large part of the political class, headed by most of the Libor party and their spin doctors, but life goes on and I expect to survive. Today's Daily Wail did nothing to help with their tale of how well the shirking class are doing. Politicians seeking my vote could start by sorting that problem. Perhaps the bad times will force them to do just that before the taxpayers revolt.

Firemanwally 14 Feb 2009 , 1:48pm

Yes 5066 I think along those lines also,( 14th Feb @9.41) perhaps you would share those 'secrets ' with me !! I would be a good listener ! I would like the opportunity of joining the 6000+

STEWYBABE 14 Feb 2009 , 4:15pm

Has 5066 found a job working for the Pharoh's? Building pyramids or something?

susancs 14 Feb 2009 , 4:42pm

Well, I do feel that media doom and gloom has exacerbated the financial situation (and having bought shares in HOBS' rights issue last summer, don't see much chance of any return there, or on our savings). BUT, we could have been living in SE Australia and have lost absolutely EVERYTHING, including friends, relatives and pets, to the wildfires ... Perhaps we all need to keep things a little more in perspective.

gordonbanks42 14 Feb 2009 , 6:47pm

My wife started a one-woman training business in 2002 - on the downhill slope of the last recession. I joined in 2004 and we hired our first employee in late 2006. We hired our second employee last October. Exactly the wrong time to be hiring, you might think. No - given how long it takes to train people to deliver our stuff it was exactly the right time. He will be productive around the time things pick up, which for us will probably be late this year.

We have been out and bought our "Keep calm and Carry on" T-shirts. I suggest everyone else do the same.

I further suggest that no-one should buy or read the Daily Mail or the Daily Express until they stop trying to hypnotise everyone into thinking the end of the world is nigh. It isn't. The best way to hold our press accountable is to kick them in the wallet. They are even less accountable than our politicians and their motives are even more questionable.

peepobaby 14 Feb 2009 , 10:04pm

I missed gordonbanks' 2002 fantasy recession.

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