We are in recession and it’s not pretty. Investors can leave their money in the bank, or they can buy this one FTSE 100 share and earn outsized returns for years to come.
It’s hard to find good news right now. The UK is already in recession, and the economy is not going to look any prettier for a few months to come, at least. Economies take a long time to turnaround. It doesn’t happen in just one month or just one quarter.
Just take a look at the recent outlook statement from Marks and Spencer (LSE: MKS)…
“Trading throughout October has been volatile…We remain cautious about the outlook for the remainder of the year.”
As if you need reminding, these are unprecedented economic times. Never before have we experienced a ‘global financial crisis’. Never before have we come close to a truly global recession.
There are only two things certain right now…
1. We are already in a recession, both here and in the world’s largest economy, the US.
2. There remains a huge amount of uncertainty around the economy, including the length and depth of the aforementioned recession.
What does all that mean for stock market investors?
Buy, Sell Or Hold Shares?
As usual, there are 3 options, buy, hold or sell.
It’s clearly not rocket science. Yet many investors are trying to make the art of investing incredibly difficult and incredibly stressful. There is no doubting the month of October 2008 will go down in history as one of the most stressful investing months ever. The problem was, you never knew if the selling was ever going to end, and you never knew if your money was absolutely safe.
I’m Buying, And I’m Selling
Thankfully that time has passed. As I said a few weeks ago, the global financial crisis is over. So what should you do now?
Right now, I’m buying shares. I’m also selling. And I’m holding.
My over-riding strategy is to buy. I’m busy investing the remaining cash I’ve earmarked for the stock market. It’s cash I don’t need to access for 3 to 5 years at least, hopefully longer.
When I’m selling, it’s to switch out of cheap, lower quality companies, and into cheap higher quality companies. With bargains abounding across all sectors, it’s a great opportunity to pack your portfolio with great companies trading at reasonable prices, or very good companies trading at cheap prices.
Buying Into The Teeth Of Recession
I’m making these investment decisions in the full knowledge that the UK is in recession, and with the possibility it may be in recession for the whole of 2009. It could even be in recession in 2010. Right now, the length and depth of the recession is impossible to predict for any economist, let alone a mere mortal such as myself.
The other option is to sell everything and go to cash – at least my money would be safe there, and at least it couldn’t go down in value. But compare the returns on cash versus the potential returns on stocks.
Base interest rates are down to 3%, and are predicted to fall even further. Some pundits are suggesting interest rates could get close to zero – they are effectively at that point already in the US. For the safety of having your money in cash, your medium-term return should be around 3.5%, the equivalent of the 5-year government bond yield.
Buying Shell Is A No Brainer
Shares are risky. You can lose some of all of your investment. To compensate for that risk, you require a higher return, a fair trade off.
How does this sound for a fair trade off? With its share price at around 1700p, the FTSE 100’s biggest company is oil giant Royal Dutch Shell (LSE: RDSB).
Its forward earnings yield, the inverse of the price to earnings ratio, is about 15%, and its forward dividend yield is around 6%. You can keep your cash in the bank earning around 3.5%, or you can by shares in Shell, earn a dividend yield of 6%, and be exposed to the company’s future growth at a knock down price.
Obviously there’s a risk the oil price slumps even further than it already has. There’s a risk Shell will fail to replenish its oil reserves, meaning the company won’t grow again. There’s a risk Shell won’t be able to re-finance its very modest debt levels.
There are always risks. In the case of Shell, at these prices, I’d suggest the risk is minimal. Remember, share price volatility has nothing to do with risk. If the market tanked another 20%, it wouldn’t make Shell a riskier investment, all things else being equal.
Hundreds Of Other Cheap Stocks
For every Shell, there are literally hundreds of other cheap companies. I counted 50 companies in the FTSE 100 alone trading on forward P/E ratios of less than 10, the equivalent of a 10% earnings yield. Many of them also trade on dividend yields above 5%.
Not every company or every sector is a buy at the moment. For example, I’m steering clear of highly indebted companies, retailers and property related sectors. I’m also not increasing my exposure to the banking sector, and in fact have been selling some of my banking shares in order to reinvest in sectors and companies that I consider are more predictable.
Energy is one such sector – Shell for example. Fund managers is another. Technology related companies is another. Insurance is another.
The opportunity is clear. In some cases, like Shell, the risks appear to be minimal. The alternative is cash. You decide.
More: Mind Games Play Havoc With Your Portfolio
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> Of the companies mentioned in this article, Bruce Jackson has a beneficial interest in HBOS shares, maybe for not much longer, as long as he stops mentioning them in his articles.