One No-Brainer Stock To Buy Today Nov 08

Published in Company Comment on 10 November 2008

We are in recession and it’s not pretty. Investors can leave their money in the bank, or they can buy this one FTSE 100 share and earn outsized returns for years to come.

It’s hard to find good news right now. The UK is already in recession, and the economy is not going to look any prettier for a few months to come, at least. Economies take a long time to turnaround. It doesn’t happen in just one month or just one quarter.

Just take a look at the recent outlook statement from Marks and Spencer (LSE: MKS)…

“Trading throughout October has been volatile…We remain cautious about the outlook for the remainder of the year.”

As if you need reminding, these are unprecedented economic times. Never before have we experienced a ‘global financial crisis’. Never before have we come close to a truly global recession.

There are only two things certain right now…

1. We are already in a recession, both here and in the world’s largest economy, the US.

2. There remains a huge amount of uncertainty around the economy, including the length and depth of the aforementioned recession.

What does all that mean for stock market investors?

Buy, Sell Or Hold Shares?

As usual, there are 3 options, buy, hold or sell.

It’s clearly not rocket science. Yet many investors are trying to make the art of investing incredibly difficult and incredibly stressful. There is no doubting the month of October 2008 will go down in history as one of the most stressful investing months ever. The problem was, you never knew if the selling was ever going to end, and you never knew if your money was absolutely safe.

I’m Buying, And I’m Selling

Thankfully that time has passed. As I said a few weeks ago, the global financial crisis is over. So what should you do now?

Right now, I’m buying shares. I’m also selling. And I’m holding.

My over-riding strategy is to buy. I’m busy investing the remaining cash I’ve earmarked for the stock market. It’s cash I don’t need to access for 3 to 5 years at least, hopefully longer.

When I’m selling, it’s to switch out of cheap, lower quality companies, and into cheap higher quality companies. With bargains abounding across all sectors, it’s a great opportunity to pack your portfolio with great companies trading at reasonable prices, or very good companies trading at cheap prices.

Buying Into The Teeth Of Recession

I’m making these investment decisions in the full knowledge that the UK is in recession, and with the possibility it may be in recession for the whole of 2009. It could even be in recession in 2010. Right now, the length and depth of the recession is impossible to predict for any economist, let alone a mere mortal such as myself.

The other option is to sell everything and go to cash – at least my money would be safe there, and at least it couldn’t go down in value. But compare the returns on cash versus the potential returns on stocks.

Base interest rates are down to 3%, and are predicted to fall even further. Some pundits are suggesting interest rates could get close to zero – they are effectively at that point already in the US. For the safety of having your money in cash, your medium-term return should be around 3.5%, the equivalent of the 5-year government bond yield.

Buying Shell Is A No Brainer

Shares are risky. You can lose some of all of your investment. To compensate for that risk, you require a higher return, a fair trade off.

How does this sound for a fair trade off? With its share price at around 1700p, the FTSE 100’s biggest company is oil giant Royal Dutch Shell (LSE: RDSB).

Its forward earnings yield, the inverse of the price to earnings ratio, is about 15%, and its forward dividend yield is around 6%. You can keep your cash in the bank earning around 3.5%, or you can by shares in Shell, earn a dividend yield of 6%, and be exposed to the company’s future growth at a knock down price.

Obviously there’s a risk the oil price slumps even further than it already has. There’s a risk Shell will fail to replenish its oil reserves, meaning the company won’t grow again. There’s a risk Shell won’t be able to re-finance its very modest debt levels.

There are always risks. In the case of Shell, at these prices, I’d suggest the risk is minimal. Remember, share price volatility has nothing to do with risk. If the market tanked another 20%, it wouldn’t make Shell a riskier investment, all things else being equal.

Hundreds Of Other Cheap Stocks

For every Shell, there are literally hundreds of other cheap companies. I counted 50 companies in the FTSE 100 alone trading on forward P/E ratios of less than 10, the equivalent of a 10% earnings yield. Many of them also trade on dividend yields above 5%.

Not every company or every sector is a buy at the moment. For example, I’m steering clear of highly indebted companies, retailers and property related sectors. I’m also not increasing my exposure to the banking sector, and in fact have been selling some of my banking shares in order to reinvest in sectors and companies that I consider are more predictable.

Energy is one such sector – Shell for example. Fund managers is another. Technology related companies is another. Insurance is another.

The opportunity is clear. In some cases, like Shell, the risks appear to be minimal. The alternative is cash. You decide.

More: Mind Games Play Havoc With Your Portfolio

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> Of the companies mentioned in this article, Bruce Jackson has a beneficial interest in HBOS shares, maybe for not much longer, as long as he stops mentioning them in his articles.

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Comments

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nickEboy 10 Nov 2008 , 12:09pm

I hope your right Brucey, I bought into an FTSE all share tracker last week! keep telling me it was the right thing to do please!! I did that as it felt really hard to do.

What was it Buffett is famous for saying? It's better to be a little right than totally wrong or something?

Good luck!

alg1217 10 Nov 2008 , 12:25pm

I have also started buying back into the market - buying large quality companies and/or the tracker seems a sensible approach to me.

I'm taking a steady and cautious approach over the coming months and years to even out the ups and downs.

thirty06 10 Nov 2008 , 1:39pm

Hmmm... Price 1758 dividend, 1.60USD exchange rate 1.58 GBP=1USD, (1.60/1.58 )/ 17.58 = 5.75% six ish.

p\e as a percentage ? RDSA is between five and six, so I guess that's about where RDSB is.

So what happened to these great intellectual property companies ?

Anyways, would it have been helpful for the potential investor to tell them why Shell is a sound company nstead of opining that there isn't too much risk from volatility. Try: reserves are less than expected, the dividend is cut, the price falls so far that the company is bought for a song.

>It could even be in recession in 2010. Right now, >the length and depth of the recession is >impossible to predict for any economist, let >alone a mere mortal such as myself.

Pshaw! Three years, seven months, five days, sixteen hours, nine minutes and forty six seconds. I think you'll find that answer to be very precise.

>Base interest rates are down to 3%, and are >predicted to fall even further. Some pundits are >suggesting interest rates could get close to zero >– they are effectively at that point already in >the US. For the safety of having your money in >cash, your medium-term return should be around >3.5%, the equivalent of the 5-year government >bond yield.

Of course if you'd bought Consols while the interest rate was 'high' at six percent you'd be laughing. Had you followed Ben Graham's advice and kept a balance between bonds and equities, you'd have done really well by selling of at the low yielding equity peak and buying low priced gilts. they'll be redeeming war stock at this rate !

marieteresa 10 Nov 2008 , 5:45pm

I have a maturing bond with London Scotish bank. They are offering me over 7% to renew it. I see their share price is now about 3p. Is it safe to take out the bond?

thirty06 10 Nov 2008 , 6:22pm

Safer than buying the shares.

nickEboy 10 Nov 2008 , 7:07pm

Maybe that's the reason to buy shares..

AndyEMF 11 Nov 2008 , 8:33am

It's the old risk/reward ratio MarieTeresa - the higher the reward, the higher the risk and 7% is way over the odds at the moment.

Nucktheking 11 Nov 2008 , 8:35am

Over the last few years, by putting all of our children's Child Benefit into a savings account, rather than into our account, we have managed to build up around £4500 in the Halifax.

1 month ago, I took out £1250 and put it into Fidelity's Index Tracker ISA. I also took out £1250 and put it into the National Savings Index-Linked saving bond; this pays +1% over inflation if you keep it in for the full 3 years.

And I've kept the rest in the Halifax for instant access emergencies.

This morning, the ISA was worth £1,374.91; and over the last few weeks, it has only twice dipped below its original value.

I still think that, long term, the Stock Market is undervalued; but I'm not sure that with the small amounts of cash that I have, that I would be prepared to take a punt on one individual company...even if it did seem like a sure-fire winner. I prefer to spread the risk (and yes, the potential gain) over the whole FTSE 100.

So far, it seems to have been the right idea; we shall wait and see over the next few years...

Perhaps I shoud give up the teaching game and become a professional investor; but I think the current Mrs Nuck would worry too much...!

pdcovers 11 Nov 2008 , 8:43am

Every equity share can go up or down and there is NO GUARANTEED winner. Anybody who thinks there is, is heading for trouble.

chicoazul 11 Nov 2008 , 8:48am

Why would anyone with bills to pay buy shares at the moment? 2009 isnt going to see one single quarter of growth and job losses are looming. Surely a better bet would be sticking the cash however much or little into the Co-Op or Britannia or somewhere else nice and safe. Now isnt the time for greed or taking advantage (please dont trot out Buffet's quote, its always been alright for him, he made his first million very early and hes lived in the same modest house for 45 years), its the time to consolidate and see out the next 5 quarters with mortgages intact.

2381nickp 11 Nov 2008 , 9:43am

I thought last week's advice was to avoid insurance company shares?

Heraclitusll 11 Nov 2008 , 9:57am

Bruce - I wouldn't bet that "the financial crisis is over"
I have a gut feeling that many banks, insurance companies and other financial institutions haven't yet 'fessed up to the real value of the toxic debts they still have on their balance sheets.

TooFool4School 11 Nov 2008 , 11:32am

Reply to NucktheKing:

Does Mrs Nuck know that you refer to her as your "current" wife???

shuggy50 11 Nov 2008 , 12:12pm

Nucktheking, inflation will fall over the cliff and maybe we will have deflation, so not good for index link gilts, one good decision and one bad, but on balance, good diversification, if markets retreat further, as IL gilts will be a safe haven. So your returns will be cancelled out by the other, and this is what is called negative correlation.

nhpfister 11 Nov 2008 , 2:49pm

Not so long ago (almost) everyone was pointing out how oil is running out, the word was that RDS was in a bad way because they didn't have access to reserves (oil), there was also a minor scandal about the valuation of the resources in their books. (didn't someone loose their job over it?) And now it's supposedly a future-proof company? Based on what? Their currentfinancial situation and the "pundits'" expectations?
As far as I can see, pundits are people who hype a financial product they have bought in order to get the public to buy it from them so they can make a profit. Only weeks ago the pundits were predicting the oil prize to go over $200, and the gold prize to go over $1000. And I couldn't see or hear anyone saying any different.
Another thing: there are so many people trying to call the bottom of this cycle, and keen to buy, that it makes it possibly the opposite of anti cyclical behaviour?
Personally, I shall remain cautious. May be regularly drip feeds of small amounts into a tracker, or a basket of companies. but I will try to assess how well those companies could do in a recession and possible further financial upheavals.

HoxtonBoy 11 Nov 2008 , 3:42pm

The old rules hold good - don't invest money in shares that you can't afford to lose - or might need in a hurry. I'm going to put 10-15K of spare cash into equities with a 5-10 year view. let's face it if the market doesn't recover by then we will probably be all stuffed anyway.

Nucktheking 11 Nov 2008 , 4:21pm

TooFool; if it's good enough for Terry Wogan it's good enough for me....

Shuggy; I see your point; long term, I hope that I can "time" selling the shares when they have made some money (which might be in 10 years' time); but if I can guard against inflation short-term, and then make the most of a later Stock Exchange recovery, then I might win on both counts.

I might have got this all wrong, but doesn't your theory assume that I buy AND sell at the same time: this isn't my intention.

Have I got this right?

Nuck.

jerryrc 11 Nov 2008 , 6:10pm

To me, it makes no sense to invest in individual companies when one can invest in tracker funds.

First rule of investing = don't lose money.

In a tracker its impossible to lose all your money, in fact its almost impossible in all but most severe bear markets to lose more than around 50% of your money. If you do, stay invested and it will recover anyway.

Not so if one invests in individual companies.

Its the gambler's instinct in all of us to try and be clever and outperform the market by betting on single shares, but its just not worth it. I've had this re-affirmed over the years (e.g by buying HBOS as one example)

The sooner we all realise this fact the better off as investors we'll all be. Also and sigificantly with trackers, due to automatic re-investing, we can benefit from compounding up dividends (a massive investing tool)

Perfect time to be putting money into trackers now in my view. Happy tracking.

Fazzersix 11 Nov 2008 , 9:46pm

Hundreds Of Other Cheap Stocks
For every Shell, there are literally hundreds of other cheap companies. I counted 50 companies in the FTSE 100 alone trading on forward P/E ratios of less than 10, the equivalent of a 10% earnings yield. Many of them also trade on dividend yields above 5%.

OK NAME THEM kbrowney@o2.co.uk

thirty06 11 Nov 2008 , 11:56pm

I make it 46, a couple of those are n\a so probably not accurate.

Friends Provident, Royal Bank of Scotland Group, HBOS, Kazakhmys, 3i Group, British Airways, Barclays, Old Mutual, Xstrata, Lloyds TSB Group, Vedanta Resources, Thomas Cook Group, Antofagasta,
Man Group, Eurasian Natural Resources, BT Group, Royal Dutch Shell 'A', Anglo American, Lonmin, BHP Billiton, Marks & Spencer Group, Wolseley, Schroders, Drax Group, HSBC Holdings, Next, Standard Chartered, Carnival, Legal & General Group, Rio Tinto, BP, WPP Group, RSA Insurance Group, Schroders, Invensys, London Stock Exchange Group, Experian Group, Rolls-Royce Group, John Wood Group, Stagecoach Group, Vodafone Group, Johnson Matthey, Fresnillo, ICAP, International Power, SABMiller, Prudential, Kingfisher

Of course the p\e is expected to be different for different sectors. Oilies and miners aren't usually all that high, utilities may be higher because of perceived stability.

djeyewater 12 Nov 2008 , 11:14am

I suspect that when companies are announcing results, earnings will be much less than expected, thus changing the p/e ratio. I wouldn't be surprised to see lots of companies cutting dividends as well.

thirty06 12 Nov 2008 , 12:48pm

Buy on the rumour, sell on the news ?

Living9 13 Nov 2008 , 10:38am

I have £8k M&S shares which have lost almost 10% since June. Should I go or should I stay?

nickEboy 10 Nov 2008 , 12:09pm

I hope your right Brucey, I bought into an FTSE all share tracker last week! keep telling me it was the right thing to do please!! I did that as it felt really hard to do.

What was it Buffett is famous for saying? It's better to be a little right than totally wrong or something?

Good luck!

alg1217 10 Nov 2008 , 12:25pm

I have also started buying back into the market - buying large quality companies and/or the tracker seems a sensible approach to me.

I'm taking a steady and cautious approach over the coming months and years to even out the ups and downs.

thirty06 10 Nov 2008 , 1:39pm

Hmmm... Price 1758 dividend, 1.60USD exchange rate 1.58 GBP=1USD, (1.60/1.58 )/ 17.58 = 5.75% six ish.

p\e as a percentage ? RDSA is between five and six, so I guess that's about where RDSB is.

So what happened to these great intellectual property companies ?

Anyways, would it have been helpful for the potential investor to tell them why Shell is a sound company nstead of opining that there isn't too much risk from volatility. Try: reserves are less than expected, the dividend is cut, the price falls so far that the company is bought for a song.

>It could even be in recession in 2010. Right now, >the length and depth of the recession is >impossible to predict for any economist, let >alone a mere mortal such as myself.

Pshaw! Three years, seven months, five days, sixteen hours, nine minutes and forty six seconds. I think you'll find that answer to be very precise.

>Base interest rates are down to 3%, and are >predicted to fall even further. Some pundits are >suggesting interest rates could get close to zero >– they are effectively at that point already in >the US. For the safety of having your money in >cash, your medium-term return should be around >3.5%, the equivalent of the 5-year government >bond yield.

Of course if you'd bought Consols while the interest rate was 'high' at six percent you'd be laughing. Had you followed Ben Graham's advice and kept a balance between bonds and equities, you'd have done really well by selling of at the low yielding equity peak and buying low priced gilts. they'll be redeeming war stock at this rate !

marieteresa 10 Nov 2008 , 5:45pm

I have a maturing bond with London Scotish bank. They are offering me over 7% to renew it. I see their share price is now about 3p. Is it safe to take out the bond?

thirty06 10 Nov 2008 , 6:22pm

Safer than buying the shares.

nickEboy 10 Nov 2008 , 7:07pm

Maybe that's the reason to buy shares..

AndyEMF 11 Nov 2008 , 8:33am

It's the old risk/reward ratio MarieTeresa - the higher the reward, the higher the risk and 7% is way over the odds at the moment.

Nucktheking 11 Nov 2008 , 8:35am

Over the last few years, by putting all of our children's Child Benefit into a savings account, rather than into our account, we have managed to build up around £4500 in the Halifax.

1 month ago, I took out £1250 and put it into Fidelity's Index Tracker ISA. I also took out £1250 and put it into the National Savings Index-Linked saving bond; this pays +1% over inflation if you keep it in for the full 3 years.

And I've kept the rest in the Halifax for instant access emergencies.

This morning, the ISA was worth £1,374.91; and over the last few weeks, it has only twice dipped below its original value.

I still think that, long term, the Stock Market is undervalued; but I'm not sure that with the small amounts of cash that I have, that I would be prepared to take a punt on one individual company...even if it did seem like a sure-fire winner. I prefer to spread the risk (and yes, the potential gain) over the whole FTSE 100.

So far, it seems to have been the right idea; we shall wait and see over the next few years...

Perhaps I shoud give up the teaching game and become a professional investor; but I think the current Mrs Nuck would worry too much...!

pdcovers 11 Nov 2008 , 8:43am

Every equity share can go up or down and there is NO GUARANTEED winner. Anybody who thinks there is, is heading for trouble.

chicoazul 11 Nov 2008 , 8:48am

Why would anyone with bills to pay buy shares at the moment? 2009 isnt going to see one single quarter of growth and job losses are looming. Surely a better bet would be sticking the cash however much or little into the Co-Op or Britannia or somewhere else nice and safe. Now isnt the time for greed or taking advantage (please dont trot out Buffet's quote, its always been alright for him, he made his first million very early and hes lived in the same modest house for 45 years), its the time to consolidate and see out the next 5 quarters with mortgages intact.

2381nickp 11 Nov 2008 , 9:43am

I thought last week's advice was to avoid insurance company shares?

Heraclitusll 11 Nov 2008 , 9:57am

Bruce - I wouldn't bet that "the financial crisis is over"
I have a gut feeling that many banks, insurance companies and other financial institutions haven't yet 'fessed up to the real value of the toxic debts they still have on their balance sheets.

TooFool4School 11 Nov 2008 , 11:32am

Reply to NucktheKing:

Does Mrs Nuck know that you refer to her as your "current" wife???

shuggy50 11 Nov 2008 , 12:12pm

Nucktheking, inflation will fall over the cliff and maybe we will have deflation, so not good for index link gilts, one good decision and one bad, but on balance, good diversification, if markets retreat further, as IL gilts will be a safe haven. So your returns will be cancelled out by the other, and this is what is called negative correlation.

nhpfister 11 Nov 2008 , 2:49pm

Not so long ago (almost) everyone was pointing out how oil is running out, the word was that RDS was in a bad way because they didn't have access to reserves (oil), there was also a minor scandal about the valuation of the resources in their books. (didn't someone loose their job over it?) And now it's supposedly a future-proof company? Based on what? Their currentfinancial situation and the "pundits'" expectations?
As far as I can see, pundits are people who hype a financial product they have bought in order to get the public to buy it from them so they can make a profit. Only weeks ago the pundits were predicting the oil prize to go over $200, and the gold prize to go over $1000. And I couldn't see or hear anyone saying any different.
Another thing: there are so many people trying to call the bottom of this cycle, and keen to buy, that it makes it possibly the opposite of anti cyclical behaviour?
Personally, I shall remain cautious. May be regularly drip feeds of small amounts into a tracker, or a basket of companies. but I will try to assess how well those companies could do in a recession and possible further financial upheavals.

HoxtonBoy 11 Nov 2008 , 3:42pm

The old rules hold good - don't invest money in shares that you can't afford to lose - or might need in a hurry. I'm going to put 10-15K of spare cash into equities with a 5-10 year view. let's face it if the market doesn't recover by then we will probably be all stuffed anyway.

Nucktheking 11 Nov 2008 , 4:21pm

TooFool; if it's good enough for Terry Wogan it's good enough for me....

Shuggy; I see your point; long term, I hope that I can "time" selling the shares when they have made some money (which might be in 10 years' time); but if I can guard against inflation short-term, and then make the most of a later Stock Exchange recovery, then I might win on both counts.

I might have got this all wrong, but doesn't your theory assume that I buy AND sell at the same time: this isn't my intention.

Have I got this right?

Nuck.

jerryrc 11 Nov 2008 , 6:10pm

To me, it makes no sense to invest in individual companies when one can invest in tracker funds.

First rule of investing = don't lose money.

In a tracker its impossible to lose all your money, in fact its almost impossible in all but most severe bear markets to lose more than around 50% of your money. If you do, stay invested and it will recover anyway.

Not so if one invests in individual companies.

Its the gambler's instinct in all of us to try and be clever and outperform the market by betting on single shares, but its just not worth it. I've had this re-affirmed over the years (e.g by buying HBOS as one example)

The sooner we all realise this fact the better off as investors we'll all be. Also and sigificantly with trackers, due to automatic re-investing, we can benefit from compounding up dividends (a massive investing tool)

Perfect time to be putting money into trackers now in my view. Happy tracking.

Fazzersix 11 Nov 2008 , 9:46pm

Hundreds Of Other Cheap Stocks
For every Shell, there are literally hundreds of other cheap companies. I counted 50 companies in the FTSE 100 alone trading on forward P/E ratios of less than 10, the equivalent of a 10% earnings yield. Many of them also trade on dividend yields above 5%.

OK NAME THEM kbrowney@o2.co.uk

thirty06 11 Nov 2008 , 11:56pm

I make it 46, a couple of those are n\a so probably not accurate.

Friends Provident, Royal Bank of Scotland Group, HBOS, Kazakhmys, 3i Group, British Airways, Barclays, Old Mutual, Xstrata, Lloyds TSB Group, Vedanta Resources, Thomas Cook Group, Antofagasta,
Man Group, Eurasian Natural Resources, BT Group, Royal Dutch Shell 'A', Anglo American, Lonmin, BHP Billiton, Marks & Spencer Group, Wolseley, Schroders, Drax Group, HSBC Holdings, Next, Standard Chartered, Carnival, Legal & General Group, Rio Tinto, BP, WPP Group, RSA Insurance Group, Schroders, Invensys, London Stock Exchange Group, Experian Group, Rolls-Royce Group, John Wood Group, Stagecoach Group, Vodafone Group, Johnson Matthey, Fresnillo, ICAP, International Power, SABMiller, Prudential, Kingfisher

Of course the p\e is expected to be different for different sectors. Oilies and miners aren't usually all that high, utilities may be higher because of perceived stability.

djeyewater 12 Nov 2008 , 11:14am

I suspect that when companies are announcing results, earnings will be much less than expected, thus changing the p/e ratio. I wouldn't be surprised to see lots of companies cutting dividends as well.

thirty06 12 Nov 2008 , 12:48pm

Buy on the rumour, sell on the news ?

Living9 13 Nov 2008 , 10:38am

I have £8k M&S shares which have lost almost 10% since June. Should I go or should I stay?

amwell44 23 Feb 2009 , 2:20pm

HoxtonBoy is right.

The problem though is in deciding whether you might need the cash you propose to invest within the period you must tie it up.

I agree the timeframe is going to be 5 years +. Those investors who are brave now and get their choices right will make a lot of dosh.

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