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New House Sales Slump

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By David Stevenson | 24 April 2008

All change!

A year ago, Britain's biggest homebuilder was quite upbeat.

As recently as February, Persimmon (LSE: PSN) was still expressing cautious optimism about UK housing market prospects for the second half of 2008. But today's AGM statement was singing a very different tune.

Construction on new sites has been shelved after a 24% sales slump this year and a climb in cancellations. And this time, the company is very wary of forecasting any sort of upswing.

At last April's AGM, Persimmon was talking stable markets, slightly higher selling prices and a potentially strong second half. Cancellation rates stood at historically low levels and the board "remained confident of prospects for 2007 and beyond".

Yet today, Persimmon reveals that 2008 revenue has tumbled to £1.37bn from £1.8bn last year, on volumes 18% lower. There was something of a dearth of supporting numbers, although the builder conceded that cancellations had "increased".

And apparently most of the damage has been done in the last three weeks, as "unprecedented tightening" in the mortgage arena has hit the housing market harder and "extensively reported concerns" about the credit crunch have further eroded consumer confidence.

I wondered when the media would get the blame.

Anyway, Persimmon is now being forced to chop prices and sweeten up buyers with sales incentives, both hurting margins. And unless the financial backdrop changes, "the market will become more challenging".

Pinning its hopes on recent Bank of England moves to revive mortgage lending, the builder urges more assistance for first-time buyers by increasing the stamp duty threshold, as well as more interest rate cuts.

Here, Persimmon is unsurprisingly banging its own drum. But surely first-time buyers would be best aided by house prices falling to much more sensible levels. Or maybe that's far too bindingly obvious a solution. And it certainly wouldn't help builders.

Back to the statement...for the forecast...

Persimmon now admits to having no idea when the market will pick up, clinging to the pious hope that "at some stage" activity will improve as Britons need to live somewhere.

In the meantime the company claims to be focusing on keeping a tight rein on cash and costs to protect both balance sheet and the profit and loss account.

Though what immediately struck me was the company's confession that at the end of March, borrowings had leapt to £1.03bn. At end-December 2007, net debt was £656m. Even with April being the time of peak seasonal borrowing, that's a concern despite the builder's assurance that current banking facilities provide "comfortable headroom".

Persimmon's AGM being held at York Racecourse does focus the mind on whether the shares are now a good bet...

Falling knife

Britain's housing market may take a long time to recover. I personally believe it could be several years before property prices rebound.

Certainly the short-term news isn't good. Mortgage approvals declined by almost 50% last month to the lowest March level since 1996 as banks withdraw loan offers, according to yesterday's release from the British Bankers' Association.

I've been bearish on the house builders since mid-2007. Yet though expecting UK share prices to weaken across the board, two months ago I suggested that having suffered horrendous underperformance over the previous 12 months, Persimmon probably wouldn't undershoot the market much further.

One or two Fools castigated me for not being more positive.

Well, up to a week ago, that assessment looked OK. But within the last few days, Persimmon has plumbed new relative and absolute depths. Today's price plunge, 8% at time of writing, has dropped the shares to their lowest level since August 2004.

Maybe from now, the stock won't depreciate much further against the rest of the market. Though I admit I'm starting to lose confidence even in that less-than-sanguine expectation.

More: Pyad Likes Persimmon

Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool.

At 09:08 on April 25 2008, 51mac said:

It's very easy to blame the developers for high house prices. Remember their existence is to build and sell a product, at a profit, so that they can employ people, buy materials and land, build up stocks of land, and stay there for years to come. All costs are increasing, that is reality, and house builders are no different - so to maintain their margins they have to raise prices themselves. Inevitable fact of life. But the government can do something more to help. Apart from not grasping green incentives with courage (why have we not had a change to Building Regs to insist on solar panels being fitted to every new-build as from tomorrow?) the government saddle developers with social responsibility; they want them to provide social - sorry AFFORDABLE! - housing, and Section 106 agreements such as roads, junctions, play areas, community centres, and all kinds of extras the developer has to provide under the banner of 'Planning Gain' when they put up for Planning Permission to develop a site. These costs are passed on to the home buyer for that site. And the restrictions and conditions for actually getting the Planning Permission in the first place can be horrendous. Ground condition surveys, satisfying all sorts of official, semi-official, and non-official entities before even beginning to dig. And all the time, interest on the land and planning costs is going up-and-up. So leave off the builders, for once, please. Have a go at the Government, they can simplify the process, they can speed up the process, and they can introduce lots of help for housebuyers, not just first time buyers. Why does stamp duty kick-in at the full rate from £1 once the threshold is reached? And why hasn't the threshold kept pace with inflation? Let's stop popping at the big boys and wake up to the reality, please!

At 10:57 on April 25 2008, BoracayJugs said:

51mac....I understand the procedures invloved in the planning process and the immense difficulties imposed (I work in the industry) and I think we (the general public) are all beginning to wake up to the fact that the housing boom of the past 10yrs has been largely the result of cheap credit & lax lending by financial institutions (or 'so called'). However, the developers and builders HAVE had some part to play in all this and your response just smacks of guilt, greed, poor planning & management (by bankers, developers AND builders) and self preservation (financially & ethically) after the damage has been done......not my fault gov attitude. Stop winging, the builders have played their part & you well know it.

About 12 months ago, as a first time buyer, I put in an offer on a new build house (by the then George Wimpey) at 20% below advertised price. Builder was willing to go to 6% reduction with a few perks chuked in...what a joke! When pressed, salesperson said that yes a good profit would still be made at a 20% discount but to maintain high profit margins they were not willing to devalue the other plots on the site. Did I buy?....did I hell. Still a very happy renter!!!

At 11:21 on April 25 2008, jakefurey said:

I totally agree with you BoracayJugs, the previous comment does smack of self preservation and whinging. Although I can agree with 51mac about getting council planning, as I myself have been involved in some property developments. They take way too long and there is too much bureucratic red tape to go through in order to please the powers that be. Many a good development has floundered because of bureaucracy.

I, myself though am happy to see the banks and financial instutions being stung, unfortunately it does reach down to the working man also. Although if people are smart and digest the readily available literature on mortgages they can still get a decent re-mortgage, Educating oneself is pararmount if you don't want led down a garden parth.

Anyway, I could go on and talk more about the whole fiasco, banks, estate agents, etc.

I'm a happy mortgage holder!!!

At 13:56 on April 25 2008, Delta112 said:

David Stevenson's article is, of course, bad news on the housing market. However, in Croydon, Surrey, there does not appear to be a property slump - and house prices should go down by only a few per cent this calendar year. When my own flat was valued by a surveyor, a list of three comparables were cited and despite the overall condition of the properties being Average they were sold after 1 to 2 months on the Market.

Maybe those who TALK about a slump are perpetuating the 'doom and gloom' situation? It is true that it's far more difficult for British banks and lenders to borrow from the American banks now due to, of course, the sub-prime credit crisis there.

At 17:22 on April 25 2008, matchmade said:

I'm in agreement with 51mac. The people who make the serious money from property development are the landowners who benefit from planning gain. The developer sees little of that uplift, and then has ever-increasing construction costs (inflation plus the ever-tightening building regulations), horrendous bureaucracy, estate agents, architects and all the rest to pay, plus interest on his or her debt throughout all this.

For those people who think builders and developers are fat cats, did you know that the average return on a construction job is in the region of 5%? Did you know that Section 106 taxes by the local council in my area now amount to £20,000 for a four-bedroom house? Did you know that if a development has more than 15 houses, one-third of them has to be given away as "affordable homes" to a housing association, who only pay for the construction cost? The remaining two-thirds of the houses for private sale have to cover all the land cost, interest charges, professional fees and so on for the affordable homes, which make up two-thirds of the price of a house. These heavily subsidised properties for the lucky few are a disgrace: some person with "special needs" (or rather, the benefit system) gets to pay an incredibly cheap £63 a week for a flat, wherever they live in the country. Or a "key worker" like a teacher gets to buy half the house with real money, and only has to pay 1.5% interest on the other half - yet keeps the entire capital gain when they sell. You might say these people deserve their lucky break - and no doubt they are suitably grateful to their government benefactors (becoming what's known as the client state, those with every incentive to keep voting for all their freebies doeld out by the state) but you need to be aware that it's the private housebuyer who's paying for it with inflated house prices, and the developer with reduced profits which means he's then got less money to build more houses. It's not surprising we have a housing crisis - the private new housebuyer and the developer are having to pay for the government's social engineering policies and to keep the council tax down with these Section 106 charges.

At 18:43 on May 01 2008, coocoo88 said:

It took me 1 year and almost 20k to obtain listed builidng consent and planning permission to refurbish a domestic property with a 70m2 footprint. The basement floor I had to lay is strong enough to drive a 40MT truck on and there is so much steel installed I am sure it will hold up the great wall of China - Building Control said requirement is for '... 3 times the safety limit...'. I have to install a sprinkler system and fire rated doors for the bedrooms etc etc, as demanded by Building Control. All these add to the cost which is eventually passed down to the enduser (in this case, me). The builders, developers and everybody else involved have to either make a profit or a living to stay afloat or go bust (which alot of them will before this current downturn is over) through the risks of their undetaking. Likewise the bankers who took ever bigger risks in flooding the market with cheap money to pay for these properties. All of them have to maximise the opportunities they have when they can. It is the government which is reponsible for managing the country that has inexorably increased the cost of construction (and everything else) through one means or another and allowed so much money supply to hit the market for so long that house prices are what they are today. And what does the government do with this money thus extracted from us ? They squander it through improved inefficincies, stupid social experiments and untenable bail outs to perpetuate the original problems they created in the 1st place. At least, the builders and developers have shareholders to answer to. We, the taxpayers, end up paying for higher house prices and then are left holding the -ve equity baby. But then we voted them in. Didnt we ? May be the Tories or Lib Dem will be better - but I wont bet on it.

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