Beginners' Portfolio: We Buy Apple!

Published in Investing on 29 January 2013

Apple Inc. (NASDAQ:AAPL) is just too cheap to ignore!

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What's happened to Apple (NASDAQ: AAPL.US), has it gone bust? That's what my mum asked me yesterday and, judging by the latest media drama, she can be forgiven for thinking so.

But all that has happened is Apple's first-quarter earnings report hasn't quite satisfied the sky-high expectations of some of the world's analysts.

Shock, horror!

For the three months ending December, Apple's revenue grew by only 18% to a record $54.5 billion! Profit for the quarter also reached a new high, but it was only slightly up on the same quarter last year -- $13.08 billion compared to $13.06 billion.

Apparently there was also a shortfall in iPhone sales. Instead of the 50 million units predicted by some pundits, Apple only managed to shift 47.8 million of them!

What happened to the share price? Already falling due to slowing growth fears, it crashed. At $450 today, it's now down 36% from its September peak of $702. How does Apple's valuation stack up against historical records? Take a look at this table...

YearSalesEPSPriceP/EDividend
2009$43bn$9.1$185210%
2010$65bn$15.2$284170%
2011$108bn$27.7$381150%
2012$157bn$44.2$667150.4%
2013 (e) $46.7$4509.62.4%
2014 (e) $53.8$4508.42.4%

Share prices for 2013 and 2014 are yesterday's closing price. Dividend yields for 2013 and 2014 assume the current $2.65 per quarter payout is maintained, though it is more likely to rise than fall.

Now, if you think that price-to-earnings (P/E) ratio of 9.6 is low, also bear in mind that Apple has cash and cash equivalents on its books worth approximately $146 per share. That means the actual business itself is valued at $450 minus $146 per share, or $304. And that gives us an effective P/E of just 6.5!

Growth share valuation

With a growth share, optimism often drives its P/E way higher than average, based on expected future earnings growth. The long-term average P/E for the FTSE is around 14, but we often see UK growth shares on P/E ratios of 30, 40, 50 or more. And they're often justified -- for a while, at least. But ultimately, earnings growth must slow as a company matures, its markets mature and its market share steadies.

The trouble is, investors rarely see it coming in time, and rush for the exits when the first lower-then-expected earnings report comes in.

But what we're seeing with Apple is a relatively slow decline in P/E, as earnings have risen to match expectations, while the share price has still gone up but at a slower rate. For the last two years, Apple shares have already been trading on P/E values of around 15, which seems modest to me, and a long way from growth-share overvaluation territory.

We're buying

With Apple just at the start of its dividend-paying phase, and on an effective P/E of only 6.5 for the business itself, that is just too cheap and we're buying. The $450 price I've quoted so far was yesterday's closing mid-price, so here's the real deal:

AAPL

We got two shares for £605.98, including commission and exchange rate spread. That's more than our £500 per share allocation, but the alternative was to buy only one. I'll add Apple to the portfolio table when I do our next valuation update.

Finally, as you know, I consider income from dividends to be a core part of a long-term portfolio -- whether you take the income as cash or reinvest it in more shares, there's nothing wrong with good old cash, whatever your strategy.

And that's why I recommend the BRAND-NEW Fool report, "The Motley Fool’s Top Income Share For 2013", in which our top analysts identify a share that they believe will provide handsome dividend income for years to come.

But it will only be available for a limited period, so click here to get your copy today.

The free report "10 Steps To Making A Million In The Market" is also one I'd urge beginners to have a read of, because it's inspirational and it really does make a convincing case for the great potential of long-term investing in quality companies.

> Alan does not own any shares mentioned in this article. The Motley Fool owns shares in Apple.

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Comments

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muddlemind 29 Jan 2013 , 3:35pm

As this is a beginners portfolio is it not worth a comment on the charges of buying shares - particularly non UK ones?

The commission on this trade is almost 3% and an individual following the trade (if a UK resident) would also need to fill out W8ben form to avoid US witholding tax on dividends - although I gues on 2 shares this is a moot point, but maybe a useful heads up?

A beginner would possibly be better off doing more research and taking advantage of reduced price trading on set days which have very low commision?

Saying all that I'm tempted by AAPL too...

TMFBoing 29 Jan 2013 , 4:10pm

Hi muddlemind,

Yes indeed, those are very good points - I'll take a look at them when I do my next general look at portfolio performance.

Foolish best,
Alan
TMFBoing

BigJC1 29 Jan 2013 , 5:15pm

Are you looking to closely at the financial numbers and missing the wood for the trees.

The reason the price is down has little to do with current profits but everything to do with growth prospects. The facts are that Samsung has overtaken them as the leading smartphone (Smartphones are where Apple makes almost all of its money), Android has a market share of c. 75% and iOS 15%, Android is growing significantly faster than iOS, Apple are selling more iPhone 4 than iPhone 5 suggesting users want cheaper, lower margin phones and the competitive market place from Microsoft, Nokia and RIM is heaping pressure on them at the same time as mobile networks are refusing the premiums that Apple once enforced.

They may be cheap or they could be a falling knife.

Gr0w 29 Jan 2013 , 5:25pm

Alan,
Welcome to the AAPL-owners annex of the Apple-Users Club.

I liked your point about your mum hearing about the decline in Apple's share price. Members of my family, with little interest in the stock market also noticed and mistakenly thought I would be traumatised by it.

As a long-term holder of Apple shares I am happy to say that even at these share-price levels I have a holding that is worth more than 100x what I paid for it and worth many times its value on the occasions over the years when various pundits (including several in TMF editorial teams of the past :-) advised me to sell.

Your readers my be interested in this article:
http://www.postsateventide.com/2013/01/the-mysterious-case-of-apples-missing.html
Unlike a lot of the mainstream-media coverage, the author looks beyond the headline numbers and reassures himself, and me, that "Apple remains a growth story"

He starts with the fact that the quarter that Apple has just reported on was 13 weeks, whereas the equivalent quarter last year had 14 weeks, something that happens one year in 5 or 6. So to get a proper growth figure one really needs to compare revenue-per-week between the two quarters ... in which case it is 27% growth rather than the 18% figure that is reported elsewhere.

The 13 week vs 14 week issue is one of a several subtleties that Paul Leitao considers.

Another person who understand the subtleties is Adam Lashinsky:
http://tech.fortune.cnn.com/2013/01/24/what-apples-earnings-really-mean/

Grow

vinchainsaw 29 Jan 2013 , 6:32pm

We geddit JC1, you dont like Apple.


Just love the way Apple is on a forward PE of 7, while the broader market is on a forward PE of 13.

So Apple is twice as pants as the broader market? After posting 18% yoy increases?

I also got burnt a bit on the fx - the HL spreade is pretty wide!
But then Im sitting on another US share that I bought in Nov 2011 thats up 90%... if I hadnt been bothered id have misse dout on my best performing investment.

vinchainsaw 29 Jan 2013 , 6:35pm

I honestly think there is more upside than downside.

If Apple never grows again, it'll still make out as a good investment, just because of the price.

If, however, they manage to agree a deal with EM telecoms providers, they're golden.

ANuvver 29 Jan 2013 , 6:48pm

Alan,

I'll keep my AAPL opinions to myself just for now, but I would point out, in the spirit of the bleeding obvious, that a holding of just two shares drastically limits ones options, particularly on a stock that is largely still about capital appreciation, rather than income yield. Who knows, time will tell.

Nothing wrong with jumping on what I agree is an overdone sell-off. I also like the fact that the pf has gone abroad. But, from an optionality pov, you won't be able to topslice, you'd have to saw the lady in half.

Since AAPL is such a large proportion of the Nasdaq, perhaps a more liquid, flexible choice would be an ETF?

BigJC1 29 Jan 2013 , 9:06pm

vinchainsaw: I don't dislike Apple products (I have 3 around the house) but the article was "are Apple to cheap to ignore". No doubt in 2007 someone wrote an article "Nokia at $40 are they too cheap to ignore", five years later they were $3. The history of technology businesses is pretty brutal and littered with casualties.

Apples recent success (remember they have a chequered history) is built on brilliantly innovating to open up new markets, building a strong brand/cachet in those markets and using that market muscle to demand premium pricing and margins. The vast majority of the profit is around one product - the iPhone. Once you lose that ability to open up completely new market areas you begin to lose the rest, in particular the margin.

The smartphone market is far from mature but it is increasingly competitive and Apple products have been found wanting in terms of quality, price and technology. They can't go upmarket (they are already there) so the only growth is to go down market with cheaper products. The brand will ensure success for a period and as you say if Apple never grow again then it will be a good investment. But what if they see a sales and profit decline ?

TMFBoing 30 Jan 2013 , 1:40pm

Hi ANuvver,

To be honest, if I think a share is a bargain, I'm really not too worried about any possible difficulties about top-slicing later - in fact, that's a problem that I would be very happy to have :-)

And yes, I do like ETFs (and investment trusts), but I really want the Beginners' Portfolio to concentrate on stock-picking.

So for those, and other, reasons, I'm keeping it simple and only considering which shares are good to buy (and, in due course, sell). In fact, even after more than 20 years of stock market investing, my own approach is really no more complex than our Beginners' Portfolio.

Foolish best,
Alan
TMFBoing

jaizan 30 Jan 2013 , 11:25pm

All it needs is a couple of blockbuster phones from any of the other electronics companies and Apple margins will fall.

Gr0w 01 Feb 2013 , 12:15pm

BigJC,

The problem with speculation about mobile-device market share is that it is just that - speculation and guess work. Apple release product sales figures for iPhones and iPads but the other manufacturers don't.

So anyone trying to analyse sales of Android phones depends on "shipping" numbers from the manufacturers which don't account for stock held by resellers and "activation" figures from Google - which include the activations of millions of cheap feature-phones in China (which are quite legally using the Google open-source Android software but are otherwise not smart phones and not participating in the Google-Android eco-system).

One way that we can get close to objective numbers that are actually counting something is from the web traffic to various types of devices.

Web traffic figures published today:
http://tech.fortune.cnn.com/2013/02/01/apple-android-market-share/
show that Apple's mobile devices have consolidated their share of use at 61% while traffic to Android devices has dropped to 24%. (Down from 28% in November.)

As the author of that article says:
"Either a lot of Android owners are not using their devices to surf the Web -- which is certainly possible -- or someone's numbers are screwy."

BigJC1 01 Feb 2013 , 4:13pm

Or you could look at Samsungs financial and trading update. Most of the figures come from highly reputable research houses.

Gr0w 01 Feb 2013 , 4:28pm

Amongst those who speculate on the performance of the mobile phone makers is Strategy Analytics, who say of themselves:
"First to market each quarter with the most accurate and detailed data on handset strategies. The industry’s most timely, consistent and accurate tracking of device vendor KPI metrics, as well as handset market sales and shipment forecasts."

In their latest analysis published today:
http://blogs.strategyanalytics.com/WDS/post/2013/02/01/Apple-Becomes-Largest-Mobile-Phone-Vendor-in-United-States-in-Q4-2012.aspx
they report that Apple(34%) topped the US mobile-phone market-share list for the first time last quarter pushing Samsung(32%) - whose numbers also include the many non-smart phones in their range - into second place.

This belies the predictions from the nay-sayers that the trailing pack is somehow closing on Apple. Quite the reverse is the case.

It adds weight to the report from Tim Cook (Apple CEO in quarterly report) that demand remained strong and that kinks in the quarterly numbers were more to do with the dates on which new products launched than to do with any falling off in demand.
He said:
"We are selling iPhones (and iPads) as fast as we can make them and we are putting all our efforts into finding ways to make them faster!"

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