Tesco vs Morrisons vs Sainsbury's vs M&S

Published in Investing on 11 January 2013

The UK's biggest retailers have reported crucial Christmas trading. Are the shares worth buying?

The UK retail sector has had a tough couple of years. Some chains have disappeared entirely. On Wednesday, camera retailer Jessops called in administrators.

As for the supermarkets, they are facing stiff competition at the budget (Aldi, Lidl) and premium (Waitrose) ends of the market. Food price inflation comes at a time when their shoppers are already feeling the pinch.

Using data from recent trading statements, I have taken a look at four of the biggest retailers in the FTSE 100 (UKX): Marks and Spencer (LSE: MKS), WM Morrison Supermarkets (LSE: MRW), Sainsbury's (LSE: SBRY) and Tesco (LSE: TSCO) (NASDAQOTH: TSCDY).

Marks and Spencer

M&S was forced to release its trading update on Wednesday night (ahead of the scheduled release) after Sky News got hold of an apparent leak. The results were not good reading for investors and the shares fell 4.5% on Thursday morning.

The problem was that like-for-like UK sales were down 1.8% on last year's performance. While food was up 0.3%, general merchandise was down 3.8%.

That's a worrying decline. Marks and Spencer's nearest rival for general merchandise, Next, reported an increase in sales over the year. It is hard to escape the conclusion that M&S is falling behind.

I discussed Marks' future with Kate Calvert, retail analyst with investment bank Seymour Pierce. "The Christmas performance is disappointing," said Kate. "The valuation is about fair given the turnaround potential and the increasing speculation of private equity interest."

WM Morrison Supermarkets (Morrisons)

Of the four, sentiment toward Morrisons is the worst. The shares currently trade at a price not seen since the dark days of the financial crisis.

Investors have been frightened in the last year by the amount of market share that Morrisons has been losing to its rivals. As shareholders have been selling out, Morrisons' valuation has been compressed. The shares currently trade on 9.5 times consensus forecast earnings for 2013. The forecast yield is 4.6%, the highest that the shares have ever offered.

One of the biggest criticisms Morrisons faces is its lack of online or high-street 'convenience' offering. Just how important is this?

Kate Calvert says "The jury is out on how profitable online and Morrisons' new fresh convenience format might be, but when the only growing channels in food retail are online and convenience, not having either is a significant handicap. We expect Morrisons' shares to continue underperforming."

Tesco

Tesco was one of the most-discussed blue-chip shares of 2012. The company's January trading statement last year disappointed investors and the shares fell as low as 300p.

This year's statement on Christmas sales provided far more cheer. The company reported a 1.8% increase in like-for-like sales in the UK, strong growth in online sales and a new UK boss. This was Tesco's highest growth in UK retail for three years.

The news that Tesco may be on the way to recovery cheered the market, with the shares rising 2.6%. This puts the shares back at their highest level since last year's calamitous warning.

Today, the shares trade on a P/E of 10.9 times consensus expectations of 32.0p in earnings per share (EPS) for 2013. The shares also come with an expected yield of 4.2% for 2013, rising to 4.4% in 2014. I think that today's statement may lead analysts to upgrade their earnings and dividend estimates for Tesco in 2013.

Sainsbury's

Sainsbury's has provided fewer reasons for investors to worry recently than any of the companies above. One reason for that has been Sainsbury's increasing UK-market share. As Tesco has slipped, Sainsbury's has been closing the gap.

Sainsbury's reported Christmas sales growth of 0.9% against last year on a like-for-like basis. This was the 32nd successive quarter of sales growth at the company. Sainsbury's online food sales growth came in at 15%, just under the 18% that Tesco reported.

At today's price, Sainsbury's shares trade at 11.1 times EPS forecasts for 2013. Dividend and earnings growth is expected to continue into next year, putting the shares on a 2014 P/E of 10.5 and a prospective yield of 5.4%.

My favourite

I believe that Tesco is the most likely to rise substantially from here. The company had a good Christmas and the current valuation is undemanding. I can see the shares trading around 400p again within six months, provided the momentum in the business is maintained.

I'm pleased to say that it isn't just me that thinks Tesco is a share worth owning. Billionaire investor Warren Buffett has been building a stake in the company. Find out the price he paid and the reasons why in the free Motley Fool report "The One UK Share Warren Buffett Loves". Just click here to start learning from this master investor today.

> David does not own shares in any of the companies mentioned. The Motley Fool owns shares in Tesco.

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Comments

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Excel35 11 Jan 2013 , 2:39pm

If the likes of John Lewis and Next can get it right, year after year, why can't M&S?

zoolook 11 Jan 2013 , 3:09pm

Next has known bad times. Awful in fact.

Excel35 11 Jan 2013 , 4:22pm

Maybe so, but compare for example the share price performance of them both since 1988 and you'll see they were only minor blips

The outperformance of Next is staggering in comparison.

vinchainsaw 11 Jan 2013 , 5:29pm

I feel for M&S.

The quality of Waitrose isnt there on the high end and they're considerably more expensive than Sainsburys.

Then on their clothing they're competing with Next. I dont see where they go from here.

lotontech 11 Jan 2013 , 5:47pm

I was lucky enough to catch Tesco at the bottom of its 2012 trading range; and with it very recently "breaking out" of that trading range (maybe) I've added some more...but only because the already locked-in profit exceeds the new additional risk. http://goo.gl/fb/A7c3y

theRealGrinch 11 Jan 2013 , 7:32pm

M&S is a managing decline. WM has potential. There is obvious areas for growth for them

jaizan 11 Jan 2013 , 8:24pm

Picking Tesco rather than Sainsburys allows a smooth transition into the usual Warren Buffet sales pitch.

There are FOUR articles on the supermarkets on this first page of investments articles, I presume the other 3 end up with the same offer.

jaizan 11 Jan 2013 , 8:24pm

Picking Tesco rather than Sainsburys allows a smooth transition into the usual Warren Buffet sales pitch.

There are FOUR articles on the supermarkets on this first page of investments articles, I presume the other 3 end up with the same offer.

ANuvver 12 Jan 2013 , 12:22pm

[DERVLA KIRWIN V/O]
Mmmm. Sit back by a roaring fire and savour the irony of a deliciously creamy double post like a fine wine...

Sarcasm on special 3-for-2 offer this month.
Every little helps.

F958B 12 Jan 2013 , 12:37pm

The double-postings are, apparently, a known issue with the Fool website. very little helps.

BigJC1 12 Jan 2013 , 2:54pm

M&S stores are simply depressing, they are stuck in some 1980's timewarp.

They need a radical redesign and new direction, if John Lewis and Debenhams can do it then so can M&S but they need to be bold not timid.

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