15 Bargain Blue Chips That You Bought Last Month

Published in Investing on 10 October 2012

15 blue chips, 15 bargains.

The retail clients of Alliance Trust Savings, I like to think, are a canny bunch. It was precisely to please those clients, for instance, that Alliance Trust Savings was the first fund platform in the UK to offer Vanguard's market-leading range of ultra-low-cost index trackers back in 2010.

So given that the firm has begun circulating a list of the shares that its clients have been buying each month, I thought I'd take a look. And the blue chips in question, I have to say, are a fairly respectable lot -- no falling knives or 'flash in the pans' here.

What's more, it's difficult to quibble with valuations. One or two are a tad on the expensive side, but only marginally. And despite that, they're still popular -- precisely because they are blue chips, with all that the tag carries by way of dependability and decent growth prospects.

 Price (p)Forecast P/EForecast yieldMarket cap (£bn)
Vodafone (LSE: VOD)179p10.87.2%£88.2bn
GlaxoSmithKline (LSE: GSK)1435p11.75.4%£71.1bn
National Grid (LSE: NG)691p12.65.9%£25.1bn
Aviva (LSE: AV)323p6.28.0%£25.1bn
Royal Dutch Shell (LSE: RDSB)2196p7.95.1%£138.3bn
BP (LSE: BP)434p7.05.0%£82.9bn
Rio Tinto (LSE: RIO)3032p7.53.6%£55.9bn
SSE (LSE: SSE)1427p11.86.1%£13.6bn
RSA Insurance (LSE: RSA)113p8.28.5%£4.0bn
British American Tobacco (LSE: BATS)3219p14.24.5%£62.4bn
Imperial Tobacco (LSE: IMT)2280p10.74.9%£22.6bn
BAE Systems (LSE: BA)322p7.86.2%£10.5bn
Anglo-American (LSE: AAL)1843p8082.8%£25.5bn
Diageo (LSE: DGE)1764p17.42.7%£44.1bn
J. Sainsbury (LSE: SBRY)354p11.35.0%£6.7bn

Source: Alliance Trust Savings

Five for the future

To me, five of these picks stand out as especially interesting. Well diversified, they offer a decent yield, a decent history of dividend growth, reasonable valuations by way of entry point, and hefty market capitalisations.

Vodafone

First up is Vodafone (LSE: VOD), the single-most popular blue chip bought by Alliance Trust Savings' clients last month. The world's second‑largest mobile telecommunications company measured by both subscribers and 2011 revenues, Vodafone has 390 million customers, employs over 83,000 people, and operates in over 30 countries across five continents.

According to analysts, the firm is already seeing an uptick in demand for enhanced data services, and looks set to continue to churn out decent dividends for years. Trading on a forecast price-to-earnings (P/E) ratio of 10.8, Vodafone offers a prospective dividend yield of 7.2%.

GlaxoSmithKline

Next comes GlaxoSmithKline (LSE: GSK), the third-most popular 'buy' with Alliance Trust Savings' clients last month. Glaxo employs around 97,000 people in over 100 countries, manufacturing and selling pharmaceutical products as well as its strong range of consumer-friendly brands: Ribena, Horlicks, Lucozade, Aquafresh, Sensodyne and the Macleans range of toothpaste, mouthwash and toothbrushes.

In short, Glaxo is a share that falls firmly into the 'consumer non-discretionary' category, and provided that the drugs pipeline continues to deliver -- as it has done for decades -- then this blue chip offers staying power coupled to a decent (and growing) dividend. Trading on a forecast P/E of 11.7, Glaxo offers a prospective dividend yield of 5.4%.

Shell

Royal Dutch Shell (LSE: RDSB) offers a rare level of dependability. Oil isn't going to go out of fashion any time soon, and oil prices seem unlikely fall soon. What's more, Shell hasn't cut its dividend for almost 60 years. Operating over 30 refineries and chemical plants, and 43,000 retail filling stations in 80 countries around the world, Shell is one of the few companies in the world with the operational muscle and financial firepower to feed the globe's energy demands.

Throw in a low P/E and a good yield, and Shell to me looks a safe blue-chip bet. Trading on a forecast P/E of 7.9, Shell offers a prospective dividend yield of 5.1%.

SSE

SSE (LSE: SSE) is one of just five FTSE 100 (UKX) companies to have delivered a real dividend increase every year since 1999. A UK-based energy supplier, it delivers power to around 3.7 million homes, offices and businesses, and is also the UK's second largest electricity generation business.

Throw in the UK's largest onshore gas storage facility, and a 50% share of Scotia Gas Networks, which has around 75,000km of pipelines delivering gas to around 5.7 million homes and businesses, and you've got a sizeable business. Trading on a forecast P/E of 11.8, SSE offers a prospective dividend yield of 6.1%.

British American Tobacco

Finally comes British American Tobacco (LSE: BATS), the world's second-largest quoted tobacco group by global market share, possessing 200 brands sold in around 180 markets, and with 46 cigarette factories in 39 countries manufacturing the cigarettes chosen by one in eight of the world's one billion adult smokers.

Does that exposure to tobacco pose a risk to the stock in the years ahead? Of course. Smoking is a health hazard, and has been known as such for years. But right now, out of my window, I can see several people who surely know all this, all puffing away -- as are billions of others. So why not profit from their loyalty to tobacco? Trading on a forecast P/E of 14.2, British American Tobacco offers a prospective dividend yield of 4.5%.

The Buffett factor

Interestingly, there's one bargain blue chip that didn't appear in Alliance Trust saving's list of September 'buys'. It's a share with an unbroken 25‑year history of solid growth and rising dividends, which today is trading on a P/E of 9.1 -- well below the broader FTSE 100 -- and which also offers a dividend yield of almost 5%. It's also a share that I've been loading-up on in recent times, having quadrupled my holding this year -- and I've not been alone. Warren Buffett, in short, has been buying as well.

Its name? You can find that out in a special free report from the Motley Fool -- “The One UK Share Warren Buffett Loves” -- which explains why Buffet likes this share, and the price that he's paid for his stake. The report is free, so why not download a copy now?

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Further investment opportunities:

> Malcolm owns shares in GlaxoSmithKline, Aviva, BP, SSE, BAE Systems, and Sainsbury. He does not have an interest in any other shares listed.

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

vinchainsaw 10 Oct 2012 , 3:46pm

"Oil isn't going to go out of fashion any time soon, and oil prices seem unlikely fall soon."

Going to go... the number of times my mom clipped me around the ear for saying that... had me smile.

duffmanchon 10 Oct 2012 , 3:48pm

Typo on the BATS yield.

ANuvver 10 Oct 2012 , 4:12pm

They do say "never sell Shell".

On methodology, I prefer to work with TTM rather than Forecast Yield when looking at this kind of company. That way, the surprises are generally pleasant ones and I've automatically budgeted for the occasional swan pecking at my arm.

ScillyFool 10 Oct 2012 , 4:14pm

I wonder what shares folk sold?

MDW1954 10 Oct 2012 , 4:34pm

Hello duffmanchon:

What typo?

Not according to this data source, there isn't:

http://www.fool.co.uk/caps/quote/bats/forecasts.aspx?source=icasittab0000005

Malcolm (author)

MDW1954 10 Oct 2012 , 4:37pm

Hello ANuvver,

With well-followed blue-chips, forecasts are usually close to outturns, I find. Otherwise, I don't disagree.

Malcolm (author)

MDW1954 10 Oct 2012 , 4:46pm

Oops! Spotted it now -- table says one thing, text another. TMF Towers is on the case.

Malcolm (author)

ANuvver 10 Oct 2012 , 7:16pm

Malc,

Fair enough, but I've a habit of pessimistic budgetting in all areas of life. The process of occasionally updating TTM yields by hand is good discipline and it keeps me in touch with general company information from the source. That means I tend to have an opinion of my own (right or wrong), which I can set alongside analyst consensus. That way, I also hopefully develop a feel for the "personality" of a company.

I've worked in financial journalism, and an awful lot of analysis is based on secondary sources based on secondary sources. The whole shebang is ultimately an opinionfest anyway, nature of the beast, but I've irritated many a reporter by going to the mat with them over specifics, when it seemed likely they'd read the crits, but not seen the film, as it were.

I tend to consider forecast figures when buying or selling, but when monitoring an existing portfolio stick to trailing. Well, almost. I'm so pessimistic I sometimes use a forecast figure when the forecast is worse than the trailing.

MDW1954 10 Oct 2012 , 7:57pm

I tend to consider forecast figures when buying or selling, but when monitoring an existing portfolio stick to trailing.

To be fair, we're not a million miles away from each other, here. The articles are about buying and selling; my own spreadsheets for my own investments use TTM. For buying, I tend to use forecasts.

Malcolm (author)

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