How To Win At The Bookies

David Kuo

By

David Kuo

Published in Investing on 21 August 2012

David Kuo discusses why investing in bookmakers is a good long-term bet.

"The bookies always win", as they say -- but so can their shareholders. Look at Paddy Power (LSE: PAP), for instance, whose shares are up 1,000%! In this edition, David also discusses the fortunes of William Hill (LSE: WMH) and Ladbrokes (LSE: LAD), and talks to Sonia Rehill about three factors that investors should look out for when evaluating a bookmaker's potential.

Unlike entering a bookies, the odds don't have to be against you when it comes to investing! The Motley Fool gives you more of a chance to succeed with more share ideas, found within our latest free report "How To Unearth Great Oil & Gas Shares", which describes how to pinpoint potential winners from the resources sector. You can download the report here. But hurry, all Fool reports are available for free for a limited time only.

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> David owns shares in William Hill. Neither he nor Sonia own shares in any of the other companies mentioned.

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Comments

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lotontech 21 Aug 2012 , 5:58pm

David, it's interesting that you talk about betting "on" the bookies as being a better bet (pun intended) than than betting "with" the bookies. If we extend the concept of a bookie to include spread betting companies, then I was thinking much the same thing when I wrote this a couple of weeks ago: http://goo.gl/hsSwC

QuantumDealer 21 Aug 2012 , 5:59pm

No mention of betfair or sportingbet?!

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