5 Habits Of Highly Effective Investors

Published in Investing on 30 July 2012

Accelerate your wealth-building prowess. Here's how.

Self-help guru Stephen Covey died earlier this month, aged 79. Author of The Seven Habits of Highly Effective People and other classic works, his books inspired millions.

But in the world of investment, 2011's Free Capital by Guy Thomas perhaps comes closest to the genre. Based on interviews with 12 highly successful private investors -- including at least one very regular Motley Fool discussion board poster -- it describes their investing styles, strategies and approaches.

But most of us, sad to say, aren't (yet!) millionaires of that calibre, with million-pound plus portfolios. And, as such, I reckon that the habits and investing styles that we need to cultivate are probably somewhat different.

For certainly, when I look at the private investors who I know socially, their focus is more on income, capital preservation and wealth-building through defensive blue chips -- and rather less on searching for hidden value in unloved AIM shares and the like.

So here's my take on five really effective habits for the rest of us to work on.

Save regularly

The discipline of regularly putting money to one side and investing it does two things. First, it gets your money invested, and earning returns. No excuses; no "Things are a bit tight this month, I'll do it next month...". It's done, and that's that. Plus, of course, there's the added benefit of pound-cost averaging.

Better still, regular saving offers access to low-cost share purchase schemes, via those brokers offering £2 or £1.50 'dealing days' each month, for instance. And for those of us who appreciate the merits of investment trusts, Baillie Gifford's popular trusts -- including Scottish Mortgage Investment Trust (LSE: SMT), Scottish American Investment Company (LSE: SCAM), and Monks Investment Trust (LSE: MNKS) -- are available entirely commission-free.

Stick to what you know

Over the years, I've seen countless people seduced by shares they knew nothing about. The discipline of investing only in businesses with well-understood business models may cause you to pass up on some stellar gains, but you'll also duck a good-sized pack of dogs.

Warren Buffett has a variant of this rule -- the 'refrigerator test', where he advocates buying shares with simple, easy-to-follow business models such as companies manufacturing consumer staples such as Coca-Cola (NYSE: KO.US). Peter Lynch had another: "Never invest in any idea you can't illustrate with a crayon."

On this basis, investors should look at easy-to-understand businesses such as Unilever (LSE: ULVR), Reckitt Benckiser (LSE: RB) and Diageo (LSE: DGE). Granted, all three are on P/Es that are higher than the FTSE average -- especially Diageo -- but they're not going to go bust overnight, and the purchase yield will rise over time.

Costs matter

From the eye-watering spreads on thinly traded AIM shares, to the trailing commissions paid by funds to investment advisers, the simple fact remains that high costs sap returns. Over the years, on both sides of the Atlantic, the Motley Fool has actively campaigned for low-cost investment products -- the sort of exchange-traded funds (ETFs) funds offered by American fund giant Vanguard and our own HSBC (LSE: HSBA), for example.

Where to start? For a low-cost ETF tracking the FTSE 100 (UKX), take a look at the Vanguard FTSE 100 ETF (LSE: VUKE), on a total expense ratio (TER) of 0.10%. Or for the FTSE 250, there's the HSBC FTSE 250 ETF (LSE: HMCX), on a TER of 0.35%. Fancy a dabble in America? Then go for the Vanguard S&P 500 ETF (LSE: VUSA), on a TER of 0.25%.

One difference between average private investors and some of the super-investors profiled in Free Capital is the extent of diversification built into their portfolios. Super-investors, in short, have made fewer, bigger bets -- and have been fortunate enough to see those bets pay off.

But for the rest of us, spreading those bets is sage advice. And for ideas on how to do just that, take a look at this free special report from The Motley Fool -- "Top Sectors Of 2012" -- which pinpoints 17 shares across three sectors tipped for outperformance.

As I've said before, I've personally bought into two companies after reading the report, so why not take a look yourself? It's free, and there's no obligation.

Ignore investment fads

The dotcom boom, BRIC economies, oil shares, emerging markets, precipice bonds -- I've seen every stock market mania since the Poseidon boom-and-bust of the 1960s. By not leaping on board, I've certainly missed out on potential gains, without a doubt. But I've also sidestepped potential losses, too.

This isn't being contrarian, it's just being sensible, in my view. Warren Buffett and Neil Woodford, for instance, both had 'bad' periods when their returns lagged others because they avoided dotcom mania. But being right, I reckon, is better than being ruined.

What are Neil Woodford's biggest holdings right now? Take a look at this free special report from The Motley Fool -- "8 Shares Held By Britain's Super Investor" -- which doesn't just list the shares, but details the investment thesis behind them. And it's no secret that two of those shares, in particular, are out of favour with the City at the moment, and therefore going cheap. So why not take a look? It's free, and there's no obligation.

Further Motley Fool investment opportunities:

> Malcolm holds shares in Scottish Mortgage, Unilever and Reckitt Benckiser. He does not own any of the other shares mentioned in this article.

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Comments

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liesarenocomfort 30 Jul 2012 , 1:55pm

Peter Lynch's crayon test for investing is similar to Mitchell & Webb's useful "Old lady" test for your job.

To wit, if you can't explain what you do in your job in a couple of sentences to a hypothetical little old lady so she will understand it, it could be time to look for another one.

[Yes, dear, but what do you actually do? That's nice dear, but is that useful? etc]

goodlifer 30 Jul 2012 , 9:58pm

liesarenocomfort,

Or you can try to explain it to an intelligent, interested child of about eight or nine in language s/he can understand.

MrContrarian 31 Jul 2012 , 9:26am

Good article.

liesarenocomfort,
I hadn't heard Mitchell & Webb's useful "Old lady" test. Here a futures trader explains his job:
http://www.youtube.com/watch?v=UbXTBPN1HhA

fazm 31 Jul 2012 , 11:48am

I never saved regularly unless you count paying of debts.
When I started I didn't know a thing. Learned as I went along.
Costs didn't matter to me.. As long as I could afford "costs" out of my wages then I went for it.
I finally did save 20k just to take part in the dot com boom as my friends were. Spent it on Cisco & Intel. That became 2k quickly.

Arguably the above set of rule is what everyone does and everyone hasn't become millionaires afaik.

No one understands my strategy, nor my job.

wokingblade 31 Jul 2012 , 1:49pm

1. Save Regularly
2. Stick to what you know
3. Costs Matter
4. Ignore investment fads
5. ...

(always leave them wanting more ??)

we are one habit short of an addiction here Malcolm!

WB

eccyman 31 Jul 2012 , 3:10pm

5. Think long term and worldwide.
6 Live frugally.

brightncheerful 31 Jul 2012 , 4:13pm

Stick to what you know is good advice, in principle, but I suggest question is 'what do you know'.

For many people, what they know is what they know, but the source of that knowing is not always what they themselves know but how they're been influenced and are continue to be influenced. Knowing can get corrupted by belief-systems. For example, if you believe that it pays to stick to what you know, that doesn't mean that whatever it is you know is capable of creating an investment. It may just enable them to stay on track and get where they want, presupposing they know where that it. Lots of people, including me, don't actually know what we want. The idea that you have to have a plan to get where you want presupposes that where you want to go to exists already: it may not. Sometimes you have to go it alone and create your own reality, rather than living the life of others (which is what most people do!) Others also know what they know and if they're doing something different to you it doesn't follow they're going to come unstuck.

The challenge I suggest is to stick to what you know but be willing to adapt and latch on to what others know for however long you want to take the risk of joining in before you know things are going to come unstuck.

TomJefs 31 Jul 2012 , 10:43pm

"low-cost share purchase schemes, via those brokers offering £2 or £1.50 'dealing days' each month."

Not sure what this is. I'm with Hargreaves L. Can you elaborate?

Tom

Honeywood 31 Jul 2012 , 11:58pm

"The question is, what do you know?"

YES!! Page 95 of Free Capital spends half a page on this idea. When you trade, you think you know something, but so (usually) do the people on the other side of your trades. So why do you think you know better? This is an austere test, and a very important one.

MDW1954 01 Aug 2012 , 8:50am

Hello TomJefs,

HL don't offer it. Other brokers do, including Halifax and TMF's own service.

Malcolm (author)

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