My Family And Other Investophobes

Published in Investing on 9 May 2012

One novice buys his first share -- but Dad isn't happy.

"I'm sorry, Dad. What's done is done, and there's no turning back now. I only hope you can one day understand why I've done this."

Above is an excerpt of a real-life conversation I had with my father about two months ago. All right... well perhaps I have added some wording for effect, but the truth is that when I delivered such a statement, it certainly felt like a drama.

If there is one thing Dad has always been a firm believer in (and it's something that has certainly been passed down to me), it's the importance of looking after your money.

Happy birthday, son!

Despite working in an industry that could be considered as far away from finance as you could possibly get, Dad's always been an oracle in terms of knowing the best methods and financial products to help secure a healthy financial future.

In fact, I've even heard rumours that my 13th birthday present was going to be my first cash ISA instead of a Super Nintendo. Despite him nearly destroying my hard-earned teenage street-cred in one fell swoop, I still look to Dad for a range of financial advice. From the importance of pensions to the best type of mortgages, it's great to have someone to bounce off ideas (and who costs nothing).

So: back to my opening gambit. What could I have done to warrant having to deliver such a statement? Well, against all the financial/parental advice, I had just bought my first share.

Money down the drain

That's right. Dad -- 'super-saver' himself -- has the same belief as many people in this country.

Investing in shares is akin to throwing money away.

And it's certainly easy to see why he could come to this conclusion, what with stock-market crashes and the odd sensationalised share-price collapse being favourite topics with our media. But if there is one thing I've learnt from my time at the Fool, it's that buying shares really isn't that scary.

Similar to many other people I'm sure, I've become pretty disheartened with the low interest rates available on savings accounts. According to Which?, the average rate of interest on a one-year fixed-rate savings account has only just hit 2.85%, which is still below the current rate of inflation.

Starting at square one

So if you, like me, are a complete beginner at investing, where do you start?

Well, I knew I wanted something low risk, preferably with a good dividend that I could reinvest in order to help steadily grow my portfolio over time. I'm certainly not looking for a quick return on my money, I just want to try and help my long-term financial future potentially become a little rosier.

So my first port of call was to track down some long-standing, successful companies. In particular, I noticed Vodafone (LSE: VOD) surpassed Royal Dutch Shell (LSE: RDSB) to become the FTSE 100's biggest dividend payer and declare more than £6.7 billion to shareholders. 

However, to cut to the chase, I soon compiled a short-list of five companies that I would have been happy to be a shareholder in.

Now to square two

The next step was to start looking a little deeper at their financial reports, which was something I've never done before. Again, my initial preconceptions were that I'd be trawling through pages and pages of data, but when I actually started looking, I realised that this was not actually the case.

Some of the reports are very reader-friendly, and dare I say it -- fun! This fantastic example from Brainjuicer (LSE: BJU) is a great case in point. What's more, I found the Fool's very own Valuing Shares primer a great help in finding out the best numbers to start crunching, and the simple formulae I'd need.

Pressing the buy button 

With my selection finally chosen (it was Halfords (LSE: HFD) by the way, for those who are interested), my trembling fingers clicked the big red 'confirm' button on my broker's web page. Over the next few days, I was frantically checking the current price at every opportunity and, as I fully expected, I had little pangs of panic every time my shares dropped.

(Here's a quick hint from me for any new investor -- checking the price at weekly intervals is a good way to avoid unnecessary sweating. After all, when buying for the long term, a slight drop at 12.04pm on a Monday afternoon is unlikely to have an effect on your retirement!)

So my message to those of you out there that are looking at taking the plunge is a simple one. Why not give it a try? It goes without saying that, as with any financial outlay, figure out first what you can afford to invest -- and don't invest what you can't afford to lose!

And as always, The Motley Fool is always willing to lend a hand. I found this new free report -- "What Every New Investor Needs to Know" -- ideal for those just starting out, as it answers many of the most frequent questions asked by novice investors.

Happy investing, and good luck!

Are you looking to profit as a long-term investor? "10 Steps To Making A Million In The Market" is the latest Motley Fool guide to help Britain invest. Better. We urge you to read the report today -- while it's still free and available.

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Chris owns shares in Halfords. The Motley Fool owns shares in BrainJuicer and has recommended shares in Halfords.

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Comments

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TraineeBuffett 09 May 2012 , 9:25am

Very nice article Chris. Its been around a year since I started investing and thanks to Motley Fool, I feel happy when the shares go down and see it as an opportunity not a threat.
Although seeing Petra Diamond (PDL) fall around 11% yesterday did hurt a bit....

billyboy121 09 May 2012 , 1:39pm

So what does your Dad's pension fund put its cash into? Bonds, commercial properties and commodities presumably, if shares are a no no?

SwaziGold 09 May 2012 , 5:06pm

in the same boat as you Chris.
I actually took the plunge and bought with Vodafone, mainly for the dividend.
I don't have buckets of cash to buy shares with, so am quite picky.
But with the market going down every day there are some decent looking bargains about now.

Markernw 09 May 2012 , 10:00pm

I'm in the same boat as well and I had the same kind of 'throwing your money away' comments from my family too!. I remember my first buy last year, checking the share price several times a day afterwards and worrying if I'd done the right thing?. I bet every newbie investor goes though the same!.

andersng 10 May 2012 , 1:43am

Chris, I'm probably about your Dad's age and I would say he has done a great job of making you financially aware and you have also done a great job of carefully researching your first share. Assuming you're in your twenties and have sufficient free funds and no debts, now is exactly the time that you should be starting to invest for the long term. Just keep your focus on the long term and don't be tempted to get clever chasing short-term gains!

jf2007 10 May 2012 , 12:50pm

I never liked Halfords. Any Halford store i see has a deserted car park and they sell overpriced products

ANuvver 10 May 2012 , 7:06pm

I'm assuming your dad lived through the 70s, so may have some useful perspectives to bring to the current climate!

Your advice about not watching tickers is very sound. I would add that it's best to diversify as soon as possible and if you're going to look at anything at all on a daily basis make it the bottom line. It makes the slings and arrows seem so much less outrageous.

stevegrass777 10 May 2012 , 9:28pm

Well done Chris,It's very hard to break a family habit but the real travesty is that if you take no risk at all you end up with negative returns.
If you use pound cost averaging it will smooth your returns and if the market collapses fill your boots with good quality stuff.

JohnnyCyclops 10 May 2012 , 11:32pm

Well done Chris. I'm probably older than you, but a year ago came back to equities and my first purchase was.... Halfords too. Now... the price has dropped back considerably since, but I'm expecting it to pick up in the next couple of years. I'vesince topped up, and while I wait for the market to catch up with my point of view I can pocket a tasty 8% dividend yield that will have repaid my capital in a dozen years.

My last plunge into equities in the mid 90s landed me Vodafone (from memory) plus Asda, Tate & Lyle, Amec and a few others... all of which I cashed out within a year or two because of a change of financial needs in my late 20s.

merl29 11 May 2012 , 10:56am

It's not logically possible for it to be the same as throwing money away, the money is at risk and you may make more money or lose money but the final result of such action is only known to you on the day you sell some point in the future.

In a way a lottery ticket is not money to waste until the result, however with the lottery the odds are so stacked against any return that it is as good as dead money, with investments you have to ask yourself if the odds are in your favour, if they are not then just like lottery tickets and horse racing.

So sometimes it is legitimate to say, like for instance if you buy a speculative oil and gas explorer...i'm afraid that is dead money unless they hit oil or gas and can make money from it...not all stocks are equal some are as safe as your bank account and some are as dangerous as blackjack and roulette, knowing which is which is the important part.

watcherdj100 12 May 2012 , 2:10pm

It's great to read this as I get some comfort from feeling that I'm not alone. I've only recently started buying after investigating all the different ways I could use some of my savings and grow my money further. As a result I bought my first few shares a couple of months ago. And whilst I agree that the result of checking your share price everyday can sometimes lead to feelings of mild panic, I have found that it's helped me learn more about shares in general. That's because I try not to look at them in isolation and see what news is influencing the sentiment in the market about the company or sector or the economy overall. What I've gained from this approach so far is that I've made the right investment decisions, although TMF helps loads too!

GeorgeJHarney 14 May 2012 , 4:32pm

I like Halfords as a good punt for both capital growth and yield. In fact, even if the current yield was halved it would still be a reasonable income share.

But beyond that it is indeed in a difficult place just like the rest of the high street. But it has a near monopoly for consumer car care and bikes in much of the country, it is a market that supermarkets look to be unable to match (particularly as they look to expand via smaller stores), so the 'mothercare effect' is unlikely.

Lastly, now having a near bike monopoly it will benefit from a likely olympics effect in the summer, particularly as it now has the Boardman link up to flog fast bikes cheap (although how anyone manages to ride a racer on UK potholed roads these days is beyond me).

dananad 14 May 2012 , 5:34pm

Well, Chris, I'm 64 now and bought my first shares when I was 15. Unlike yours, my Dad was the one encouraging me. I invested $1500 in a company called Dreyfus Mutual (I was born and raised in America). It was the best 'unit trust' type company going. By the time I went to university it was supposed to make me a good pot of spending money. Not 6 months after I invested big scandal. The investors had invested far too much in high-risk shares (without making it clear what they'd done) and the shares dived 50%. By the time I went to university 7 years later I just got my money back.
It didn't put me off though, and I've been an investor ever since. I'd say that over about 50 years of investing I've made a bit more than if I'd just stuck my money in the bank. I have tried to be careful. I always have at least 3 reasons for buying a share. I don't buy penny shares or high risk bonds. Still, I've made mistakes - sold too soon; sold too late. But I've also had my successes. I've done some studying, but I'm not obsessive. I believe luck does play a part no matter how careful you are.
Main thing - I've enjoyed it. That's the best thing you'll get out of it. And it's a great thing!

andersng 15 May 2012 , 1:14am

Chris, out of interest, why did you choose to start by buying individual shares, not spread the risk by regular investing in low-cost index trackers?

be7sensible 15 May 2012 , 5:01am

1 Do not build a portfolio because you fell like buying some shares.
2. Leave your money in your brokerage account, then swoop in when we get one one of the frequent mini-crashes.
3. Know in advance which shares you would like when we get these sudden downwaves.
4. Learn to sell when any share drops, say, 15%. Chances are, it will fall 50% if you hold on.
5. Stay with the Footsie 100; don't lose on AIM tiddlers.
6. Sell at minus 15% then hold out for 25%.
7. As long as it is not a hopeless case, go for shares which pay increasing dividends.
8. You can email me at jgtmy@yahoo.com if you would like any free advice from a 60 year old. I have learnt a lot.
Good luck (no, I mean, work hard at this).
James

Benatar 15 May 2012 , 12:45pm

Novices to investing in shares have a lot of learning to do. The best lessons are learnt from mistakes, which no one likes to make. The novices who become experts the quickest are those who can learn from experienced investors, and your dilligence in reading Motley Fool articles and company reports is to be credited.

However, here is advice I would give to any new investor. Before making your first selection, it is important to assess how much you have to invest in total and decide on a balanced portfolio in which to invest. Due to dealing costs I would not recommend anyone buy shares for less than £1,000 as an initial investment. The portfolio should be balanced across different sectors and sizes - the less risk averse you are, so the greater proportion of large caps whould be in your portfolio. My personal "ideal" portfolio for instance would contain 15-20% Large Caps, 5-10% small caps, 10-15% managed funds & 60-70% mid caps. When markets are growing well I may move the balance to small & mid caps, when markets are suppressed as now I move more to large caps. If you can only afford one share I would strongly recommend you do not buy a single company share (as you have) but go for a fund which itself spreads the investment across a number of companies. Research for what funds are available, and their pros & cons can be done efficiently with Trustnet or Morningstar.

As for Halfords - I like the business, and have shares in it, but would not have started with them. It is gratifying that you have not been influenced by promises of high growth, but seen the importance of dividends. Why I don't like Halfords (for a one off investment) is that it is operating in a single market: the UK, which is depressed, and likely to be so for 6-12 months minimum. Halfords business to a large extent depends on the discretionary spend of the public; and that does not look like the best customers to have right now. I would feel much happier if you had chosen a company with a wider geographical spread to their business, and offered some more immediate hope of significant growth. Unilever, Glaxo, Reckitts, Diageo, Rolls Royce come to mind. Having said that if you have bought in the last few days I think you have got into Halfords at a good price, and the downside is protected by the dividend (assuming they maintain their dividend, which they are certainly likely to do this year - next year may be a different story.)

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