How To Buy Shares

Published in Investing on 27 April 2012

Today, our beginners' series looks at how to actually buy shares.

We've looked at what a stockbroker does, so today it's time to look at actually getting an account with a stockbroker and finding out how to buy some shares.

We'll use the TMF ShareDealing service as our example. If you click that link, and select "Share Dealing Account", you can register for an account online, one step at a time.

You can start your account with an initial cash deposit if you wish (but you don't need to -- you can transfer cash later). And you need to tell the service what to do with dividends you receive -- you can have them automatically reinvested, left in your account to add to your share-buying pot, or paid out to your nominated bank account.

Then it's just your personal details, your bank account and debit card details, and then wait for a temporary password to be sent to you via the post. Once you've got that, you're away -- you can transfer money in and out online and, of course, buy and sell shares.

Buying and selling

When you look up share quotes on websites, they're usually delayed 15 or 20 minutes. But that's no good for buying and selling shares, obviously. So when you wish to make a trade, you tell the broker what you want, and you'll get a live quote that's valid for a short time -- typically 15 seconds. You'll see a countdown, and if you click to confirm, that's the price you'll get.

For example, the following screen shows what it looks like to request a price for Vodafone (LSE: VOD). Choose whether you want to buy or sell, enter the company name (it's easiest to enter the ticker and click "Verify"), and you'll see a delayed quote of the spread -- see the difference prices for buying and selling?

Image 1

Next, enter the number of shares you wish to trade, click the "Dealing Quote" button, and you'll see something like the following:

Image 2

We've chosen to buy just one share there, as an example, and what you see is the live price, a breakdown of the costs, a countdown (three seconds left) and a "Deal now" button.

Click that, and the deal is done, with the money being taken from your broker account.

Settlement

Selling is similar, with the proceeds being added to your account. But there is one restriction you need to know about. Share transactions actually take three days to settle (known as T+3), though most brokers will allow you to sell and then buy something right away with the proceeds -- they can do that easily enough, as in effect they're pooling everyone's buy and sell orders.

But if you want to withdraw cash from your broker's account into your nominated bank account, and at least some of the total is from a share sale that has not yet settled, you will need to wait up to three working days to take your money out.

So that's a quick look at the mechanics of getting as far as buying and selling shares. Next time, we'll take a look at the taxes that affect your investments, and how to minimise them using an online ISA account.

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Comments

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ANuvver 28 Apr 2012 , 2:09pm

Some discussion needed about different types of orders - "market", "fill or kill" - I feel.

The given example of 1 share of VOD is an excellent extreme example of how commission can eat you alive on smaller purchases. Bear in mind also that you don't pay stamp duty on sales, but you do pay commission.

So on one share, VOD would have to rise from 1.71 to 21.72 before you were in profit (excluding any dividends paid and the sell spread).

If you bought 100 VOD shares, the price has got to reach 1.91 or, on 1,000, a far more reasonable 1.74, to put you in profit.

TMFBoing 30 Apr 2012 , 11:09am

Hi ANuvver,

Various different order types are important to a number of investors, but as this is a series aimed at beginners who will almost certainly start off with "at market" pricing, that's the example I used, and I think it's probably better to leave it at that for now.

Foolish best,
Alan
TMFBoing

TMFBoing 30 Apr 2012 , 11:14am

Folks,

Something you may well run into is a thing called "Normal Market Size", or NMS.

The Normal Market Size is the largest number of shares you can buy or sell at the generally-quoted spread, and for most shares and for the amounts a beginner is likely to be investing, you should not be hampered by it.

But with some smaller companies, the NMS can actually be quite small, and if you want to buy or sell more than the NMS, you'd need to do one of several things.

Firstly, you could split your order into two or more, with each trade being smaller than the NMS. But that risks the price moving in an unfavourable direction after your first trade.

Alternatively, most brokers will have a mechanism for you to ask for non-NMS deals, and can quote you prices based on the number of shares you want to trade.

Foolish regards,
Alan
TMFBoing

thairet 30 Apr 2012 , 9:34pm

Agree with your comment to ANuvver. In a more in depth review you may want to note that some brokers will allow you credit if you place a limit buy order, some will not and while your limit buy order is in place your "capital" or amount in your pot to trade is reduced accordingly e.g TDW vs Jarvis O-X.

thairet 30 Apr 2012 , 10:48pm

I should have added... in addition to ANuvver's observations.

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