If You Fail To Plan, You Plan To Fail

Published in Investing on 22 February 2012

The old saying is very pertinent when it comes to investing.

Do you have a trading or investment plan? If not, then I assume you've never heard this saying...

"If you fail to plan, you plan to fail!"

When I say "a plan" I don't mean a rough idea of the kind of stocks you're looking to invest in; I mean a trading or investment plan as a set of rules that tell you what you should do (consistently) in various situations. A good plan will have rules that cover things like:

  • Which markets you will trade, or companies you will invest in.
  • How much money you will allocate to each trade or investment.
  • What you will do if the price goes down, or up.
  • Whether you will use stop orders, and how.
  • How you feel about leverage.
  • How you will know when to sell a stock or close a position.

Well, you get the idea, and now I'm going to share with you my plan, which is something of a trading-cum-investment plan that fits my style of position trading. Obviously it will sound more impressive if I call it "The Master Plan".

The Master Plan

My plan consists of a number of rules or axioms as follows. Your own plan will (and should) be different depending on your particular expertise, time frame, and trading or investment philosophy.

What to Trade: I will trade only individual equities; no indices, commodities or currencies.

When to Invest: I will invest on market weakness, in stocks which have suffered a short-term price shock but which have good long-term potential.

How to Trade or Invest: I will trade via tax-friendly spread betting, ISA or SIPP accounts where possible.

Position Sizing: I will start each position with the minimum allowable spread bet size or the smallest traditional investment that is cost-effective, with a view to pyramiding a larger position over time.

Stop Orders: When the total loss of my position is acceptable, I will not use a stop order to limit my loss, but I will deploy one as soon as it is possible to lock-in some profit. When my position size implies too much risk, I will reduce the risk to an acceptable level with a stop order.

Pyramiding: I will pyramid a position by making an additional investment only when (but not merely because) my locked-in profit exceeds the new risk.

Diversification: While restricting myself to mainly UK equities, I will aim to hold many separate positions so that no single company-specific adverse event can wipe me out.

Averaging Down: If I am ever tempted to 'average down', I will do so with less risk each time by making smaller additional investments or by placing same-size spread bets at lower prices.

Use of Leverage: I won't take leveraged positions explicitly, for example using options or 2 x ETFs, but where leverage is implicit (e.g. spread betting) I will reduce my position sizes accordingly and / or keep sufficient cash on deposit to cover my true risk.

When to Sell: I will never sell out manually except to partial-close a position at the top of a swing while leaving the remainder to run for higher profit. Positions will be closed entirely by my profit-securing stop orders.

That just about covers my trading-cum-investment plan, but I can't help wondering if I'm giving the game away. I mean, this could be the Holy Grail that you're all looking for, and I'm giving it away for free! But I think I'm pretty safe because despite the very wide readership that The Motley Fool enjoys, it's a small proportion of the overall market and probably insufficient to move the market. 

Of the entire readership, some of you (not YOU, obviously) won't read this article. Of those who read the article, maybe 50% of you will dismiss my trading plan as not the Holy Grail you're looking for. Of those who remain, some of you won't follow my plan properly to the letter, and some of you will lose faith somewhere down the line... probably just before it comes good.

In a nutshell, I'm pretty safe ground in sharing my sure-fire route to riches! (tongue firmly in cheek)

I'm not going to ask YOU to share your trading or investment plans here, just in case you do give the game away. But I am asking you to consider whether you do have a plan. I mean, you're not just "playing [the investment game] by ear" are you?

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

giveusaquid 22 Feb 2012 , 1:46pm

Interesting. For me the only thing missing is the 'why'. Knowing why I'm saving and investing is the only element that keeps me on track. Otherwise I would be too tempted to spend the lot. Besides that I think I do follow some of the same rules you have here, I just never considered those rules as part of a master plan. Now I do!

GoldenSoldier 22 Feb 2012 , 1:50pm

Much of this seems to make sense to me, but I am still puzzling over your rule for averaging down. If you do so with smaller investments each time, then your average is not going to decrease very much. My rule relates my additional investment to the % difference between the current price and my average price. I do, of course, need to include some safeguards

rober00 22 Feb 2012 , 5:04pm

Key elements of my plan are:-

I will NEVER use a stop loss.

I will NEVER use spread betting and the leverage it entails.

Soicowboy 22 Feb 2012 , 5:11pm

I think averaging up or down is a much more tactically complex area than it first appears.

I am attracted to the approach of David Merkel (www.alephblog.com) in which he returns a position to its original size after a 20% move either way. I have tried this but found it psychologically difficult.

I have yet to come across any articles on the mathematics of averaging strategies.

Anyway, your post nicely demonstrates 2 of the 4 prerequisites for investment success (IMHO), namely

Philosophy>>Strategy>>Tactics>>Execution

Whenever you find yourself wondering what to do, it shows you that there is a gap in one of the above.

Re: giving the game away - the most wonderful thing about investing is that all the greats freely share their investment philosophies. Anyone who cares can simply pick and choose the bits that suit them. The fact that 99% of people ignore them is great for the other 1%!

GoldenSoldier 22 Feb 2012 , 6:34pm


You raise some interesting issues, Soicowboy.

In my case, my whole investment strategy is normally based on a regular investment strategy. I don’t actually think about “averaging up”, but what I do is probably equivalent to that. I take a profit if it exceeds a certain amount in real terms, normally about £2500. This is really based on an attempt to ensure that the commission charge on the sale is acceptable to me. Under normal circumstances my regular investment is constant whilst my average price is increasing. Since I pay £1.50 per drip for my regular investment, I regard £300 as my standard minimum investment. It is only on the way down that I vary it. I increase it by £300 for every 3% drop in price. The strategy seems to work, though I am still evolving it.

The profitability of my strategy normally increases with the volatility of the share price, but I do need safeguards, which is why it is less risky for an ETF than a single company.

harold9 22 Feb 2012 , 6:41pm

When I started with penny shares 50 years ago I was told - always leave something for the next man. It is good advice and stops you trying to squeeze all the profit out of a share. You have to be very lucky to hit the bottom or the top so be content with a nice profit. The saying 'sell half on a double' is reasonable even though with hindsight it cannot give max. profit since in fact you should be selling the lot or none. I recall
that my nerves used to get involved years ago but now I just laugh at any misfortune. This comes with age but supports the advice sometimes given that you should only gamble with money you can afford to lose and if you are losing sleep over it you are doing something wrong.

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