Trading And Investing In The Cloud

Published in Investing on 1 February 2012

All you need is a web browser -- no PC required.

I don't know if you remember, but when Internet banking first appeared you had to install your bank's client software onto your PC from the CD that they supplied. If memory serves me correctly -- hey, it was little more than a decade ago -- the same was true of dealing in stocks using stockbrokers like Charles Schwab. Now you just do it all via the web browser, and it doesn't even have to be a web browser on your PC.

This is another example of the march of cloud computing, and in this article I'll argue that soon -- if not already -- all you will need to run your portfolio is a web browser. No PC will be required at all.

Device-independent dealing

Most stockbrokers and probably all spread betting companies have a web interface through which you can deal in stocks (and other financial instruments) using an up-to-date version of any of the popular web browsers including Internet Explorer, Google Chrome (my favourite), Firefox, Opera, or (on the Apple) Safari. Your web browser could be running on a Windows PC, an Apple Mac, or even one of those web-only Google Chromebooks or rumoured Chromeboxes.

It's possible to drive broker web sites from any of those devices, I've tried it, but it's not always easy. Web browsers are not all created equal, and some of them can render the web sites a little differently from what was intended. Some web sites -- particular the spread betting ones -- require your web browser to run the Adobe Flash plug-in, which rules out iPads and iPhones but not necessarily Android tablets and phones. More about this below.

However you access your broker's web site, it doesn't have to be via your own device. Since no software is installed these days, and no data need be stored locally, you can log in and trade from someone else's computer or even from an Internet cafe... providing you remember to log out properly and not save any passwords. 

More realistically, you can get up-and-running again immediately if you drop your device and have to buy a new one. This is one of the key drivers behind Google's cloud computing Chromebook initiative.

The Android alternative

In an emergency I've managed to run stockbroker and spread betting web sites on my top-of-the-range Android mobile phone; even the web sites that are Flash-based. The "small screen" experience is not perfect, but it's just about possible. I've done the same on an Android tablet, but when it comes to tablets and phones you usually get a better experience when you run the dedicated app. Spread betting companies including IG Index, Capital Spreads and City Index have them, but unfortunately none of the stockbrokers I am familiar with.

What about your data and documents?

So much for accessing your brokerage account(s) via the web, but what about your data? I bet you keep records of your past successes and failures, perhaps in a spreadsheet, along with details of the stocks you are researching. But I've shown before how you can "webify" your spreadsheets and other documents using Google Docs or equivalent offerings from the other providers so that you can access them from any device anytime and from anywhere.

I know you have questions about security and privacy, but we can trust the big boys -- can't we?

What about market research?

I bet most if not all of you market research is already done via the web browser using web sites like Yahoo! Finance, Google Finance, and (of course) The Motley Fool. Your stockbroker's own web site should also provide a wealth of information in the form of company news, fundamentals, heat maps and stock screeners.

When it comes to managing your watch lists of prospective purchases, if your own stockbroker doesn't provide an online tool for this, and most do, then you an always take my suggestion of using a Google Finance Portfolio.

I'm now a cloud convert, I think

I'm now pretty much a cloud convert. I can research and trade my chosen stocks and manage my supporting documentation from any device, anytime and anywhere. I'm no longer bounded by time, location or technology, and I like the freedom that I've gained from becoming a cloud convert. I know the risks of trusting everything to the web, but I hope I'm being Foolish rather than foolish.

On the other hand, with laptop PCs being so cheap these days, and still providing a better web experience than your smartphone, tablet or web-only device -- plus the ability to run conventional Windows software locally as a bonus -- maybe there's life in the old (or new) PC yet.

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Comments

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wunch1967 01 Feb 2012 , 10:45am

> when Internet banking first appeared you had to install your bank's client software onto your PC from the CD that they supplied

I suspect you are referring to "PC banking" which for at least one bank was available before "Internet banking".

wunch1967 01 Feb 2012 , 10:50am

> you can log in and trade from someone else's computer or even from an Internet cafe... providing you remember to log out properly and not save any passwords

That doesn't make it a good idea. The potential for keylogging or interfering with your activity is higher than for your own equipment.

http://www.which.co.uk/money/bank-accounts/reviews-ns/online-banking-security/online-banking-the-security-risks/

"... make it look like you're paying your gas bill as normal but can change the destination bank and account, and even the amount. Afterwards, it may even alter your account so everything in your online statement looks normal. "

UncleEbenezer 01 Feb 2012 , 11:50am

Odd timetable indeed!

In 1987 I had to figure it out, with one setup at home and something entirely different at work. By the mid-90s, the web browser was becoming standardised and some of us were writing this kind of article (though it wasn't called the Cloud back then - I unimaginatively talked of a virtual office).

Anyone for a keyring-sized security device that verifies your identity and provides cryptographically-secure protection against attacks like keylogging?

BarrenFluffit 01 Feb 2012 , 1:02pm

If your data is in the cloud is someone else doing backup's? How good is the security? Are the storage providers responsible for the consequences of loosing data? etc The cloud is a long way from being a consumer solution.

lotontech 01 Feb 2012 , 1:08pm

The storage providers are probably more likely to remember to do backups than my wife and kids are ;-)

Incidentally, if you ever want to take a "local" backup of your data in Google's cloud you can use the "Google Takeout" at https://www.google.com/takeout

Tony Loton (article author)

NarrowDog 01 Feb 2012 , 1:34pm

Curious why iPhone apps haven't been mentioned here (judging by his browser comments, the author has a rather Windows-centric view of the world). And, of course, the mobile Internet is a rather concept to "PC-free" computing.

There's a whole slew of dedicated spread and trading apps out there, both for iPhone/iPad and Android. A quick mention for my favourite SharePrice as it gives you real-time info. For the past few years it's been perfectly possible to trade anywhere in the world that has a mobile signal or wi-fi.

BarrenFluffit 01 Feb 2012 , 1:41pm

The point being that if access to the data becomes completely dependant on the the firm and you introduce a vulnerability. Risk and diversification!

NarrowDog 01 Feb 2012 , 2:22pm

However you access it, you are and always have been completely dependent on traders, banks and other financial institutions to secure the data they hold that concerns you. That 'vulnerability' has always been there.

For many instances in everyday life, "The Cloud" is just a fancy re-imagining of the terminal/mainframe computing we have been living with since the 1960s. It's just that we can now easily remotely store digital media we have generated ourselves.

The ability to access real-time information and actions from almost anywhere on the planet is the real game-changer.

shinygoldcar 01 Feb 2012 , 3:39pm

I'm pleased you've covered this area, as I am interested to know about how to use tablets/smartphones in a way that works better than using a computer... However, has anyone successfully done this for an investing style that goes beyond just charting and spreadbetting?
The Google docs thing is really useful, though I have only used that with a computer up to now.

GladToBeGrey 01 Feb 2012 , 4:38pm

At the end of the day, you still need a 'computing device' - whether PC, laptop, tablet, smartphone, netbook, whatever - on which to run the browser. You do not 'just need a browser'.

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