The Five Stages Of Investment Grief

Published in Investing on 10 September 2010

When investments blow up, investors face these painful steps...

This year has been an absolute disaster for shareholders in housing-maintenance company Connaught (LSE: CNT).

Back in June, it had a market capitalisation of £450 million. This week, its shares were suspended and the company appointed KPMG as administrators to wind down the plc and its social-housing division. Connaught shareholders look to have been completely wiped out, plus its lenders will have to take an almighty haircut, too.

Five steps to closure

This outcome must feel sickening for Connaught's shareholders, employees, suppliers and creditors. Having suffered some brutal losses during my 23 years as an investor, I know how they feel, so they have my sincere sympathies.

However, this whole saga will not be over until shareholders have come to terms with their loss. When dealing with painful tragedy, many investors go through the five stages of grief set out by Elisabeth Kübler-Ross in her 1969 model for coping with terminal illness (later applied to bereavement and other personal loss).

Here they are:

1. Denial

In this usually short-lived stage, investors express disbelief and incredulity. While temporarily denying reality, common responses include, "This can't be happening" and "I refuse to accept this." However, when reality hits home, most soon move on to think about the implications of 'the event'.

2. Anger

At this stage, investors become outraged, angrily casting about for anyone to blame other than themselves. Often, they become swamped with helpless rage, protesting about the unfairness of the event and its harsh effect on their lives.

3. Bargaining

For some, the third stage of grief is the most tragic, because bargaining gives investors false hope. At this point, many remarks begin ruefully with "If only I...", "I'll do anything for..." and similar pleas. In an attempt to avoid confronting their pain, investors promise to give their life and soul in a futile attempt to make a pact with fate and turn back time.

4. Depression

Depression marks the beginning of the end of the grief process. Comments such as, "What's the point of going on?", "I can't live with this suffering" and "Why bother trying?" show a clear need to disconnect from the world and properly mourn.

Often, depression is the longest stage of grief, with some investors taking years to clear this hurdle.

5. Acceptance

Redemption arrives in the form of acceptance, when investors finally come to terms with their loss. In this 'light at the end of the tunnel' conclusion, they realise that life goes on and it's time for their struggle to end.

Of course, different investors have different responses to wipe-outs. The most resilient get 'straight back on the horse', while others need time to lick their wounds. The most shell-shocked may never take risks again (something seen, for example, in the aftermath of the dotcom bust).

Obviously, not everyone rides the Kübler-Ross roller-coaster. A few experienced traders (and hardened gamblers) are so accustomed to cutting losses and moving on that they become remarkably resilient. In effect, they are immune to the emotional ups and downs of market hazards, making them a rare breed.

Finally, I'd welcome your personal insights into investment grief and how to cope with it, so please post them in the box below. Thanks!

More from Cliff D'Arcy:

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Comments

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lotontech 10 Sep 2010 , 3:08pm

Nice article on investor psychology, Cliff.

I can attest that I have become devoid of emotion with my trades / investments. I get neither excited when things go well, nor depressed when things go not so well. I have learnt that...

"Optimism is hoping for the best, but confidence is being able to handle the worst."

But being mentally resilient to occasional setbacks should not mean becoming complacent about losing money.

Oh, and the Stop Orders help -- especially if they are 'guaranteed', in which case the broker takes the hit outside of the risk level you set.

Having lost £70 the other week on a £1-per-point position in a spread betting account when Connaught fell through a non-guaranteed Stop Order, my latest position in one account was kept small (£1-per-point) for a maximum 'wipe out' risk of only £10 and in another SB account I had a GSO at only £2 below my buy-in price. So on that one I lose £2 and the SB company loses the other £8 when it wipes out.

In other words:

When I was losing, I managed my risk by scaling back and guranteeing my risk. Imagine if I had increased my risk by 'averaging down' instead! All gone!

Tony Loton.

CunningCliff 10 Sep 2010 , 3:17pm

Thanks, Tony.

Having binned a fortune in the past 12 months, I've tested my resilience to destruction since September 2009! ;0)

All the best,

Cliff

UncleEbenezer 10 Sep 2010 , 4:55pm

Did someone put all they own into Connaught? Good grief, it's hardly on the scale of terminal illness even if you did!

Your five steps seem more appropriate to house prices, where people - especially speculators - have so much more at stake. Except, in the UK the government of the day engaged in so much denial and anger they inflicted more damage than Hitler's "Operation Bernhard" could ever do, destroying the value of our money to prevent a healthy and necessary readjustment.

equitybore 11 Sep 2010 , 5:54pm

I would add an important SIXTH step - LEARN what you did wrong and try not to repeat it...

BarrenFluffit 13 Sep 2010 , 11:33am

I'm sure I've read this article before....

curedum 14 Sep 2010 , 6:41am

As a doctor, I've seen these stages of grief played out many times. However, investment losses have much less impact on individuals than the death of a loved one, unless you've put all your savings into one enterprise. This is most likely if you own a business and you sink all your personal wealth into it in an attempt to keep it afloat.

Taking large speculative gambles exacebate these problems, intelligent asset allocation and diversification of investments reduce them.

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