The market is at its cheapest since April 2009. Is it time to buy?
The stock market summer of discontent rolls on and on. Thankfully Monday's bank holiday will bring some relief. Enjoy the last of summer, and enjoy a day when the local stock market is closed. Phew.
Since its April high, the FTSE is off over 11%. Over in the US, the Dow closed last night below 10,000. It's also off 11% in the past few months.
These are tough trading markets. The instant and consistent gratification of March 2009 to April 2010 is well and truly gone.
One Giant Yawn
Take liquor giant Diageo (LSE: DGE), for example. Not too long ago, we suggested investors take a look at the company behind the Johnnie Walker, Guinness and Smirnoff brands, to name a few.
Yesterday they announced solid annual results, delivering earnings per share up 13%, £2 billion of free cash flow and a 6% increase in final dividend. All sounds good, in a tough economic environment.
But the market greeted the results with a giant yawn, sending the shares down 1.5% on the day. Quality and a decent yield (forecast yield 3.8%) at a reasonable valuation (forecast P/E 13.5) doesn't get the market excited these days.
Fair enough too. Diageo is not suddenly going to break into a growth phase, given the slugglish global economy. Nor is it so cheap that it's a compelling buy.
And nor is it a crisis play, like BP (LSE: BP).
Beats Savings Accounts, Hands Down
Diageo is one of the many buy and hold blue chips in which investors need to be patient, and consider the regular and growing dividend payments to be superior than most almost all other alternatives, including savings accounts, gilts and bonds.
Speaking of BP, now the well is capped, Tony Hayward is on his way, and the oil spill seemingly dispersing, it has become the forgotten blue chip of London. Since the shares reached 435p earlier this month, they've lost 10% as the market has become bored with them.
Yesterday we were reminded that there might be some life in the old oil dog yet. As reported in the Financial Times, Credit Suisse analysts said BP shares are at "interesting levels which offer 36 per cent upside potential to our price target…"
Who knows? Much legal uncertainty still surrounds BP. But that's why you get a chance to still make some decent money in the oil giant. In range-bound markets such as these, if you want to make a quick buck, you have to take some risks.
Quick Bucks
We all love a quick buck or two, but it's worth remembering, we've just made a whole heap of them.
In case you've forgotten, we've just had one massive bull market from March 2009 till April 2010. A period of consolidation was always on the cards, and we're having it now. One slow, boring summer doesn't make an investing lifetime.
The thing is with markets, you're never quite sure when they will turn.
According to data compiled by Bloomberg, the FTSE 100 is trading at about 10.5 times its companies' estimated earnings, near the lowest valuation since April 2009. Add to that interest rates at record lows, and set to stay at that level for an extended period of time, and you wonder what's holding the market back.

Dr Doom
It can only be fear. Earlier this week, a Morgan Stanley analyst said governments will default on their debts. A double dip recession is still firmly on the agenda.
Dr Doom himself, Nouriel Roubini, the man who predicted the last financial crisis, says the chances of a US double-dip recession are now more than 40%.
Still, it didn't stop Warren Buffett from doing a little shopping, his Berkshire Hathaway offering about $500 million to buy the 19.9% of offsider Charlie Munger's Wesco Financial that it doesn't already own.
It's loose change for Buffett these days, and more to do with succession planning than anything else, but it does show once again that Buffett doesn't let the state of the near-term economy effect his decision making.
FTSE 4,000. Would You Buy?
If it's good enough for Buffett to be buying, it should be good enough for you too. If the FTSE was trading at around 4,000, the same level as it was in April last year when the market was last this low on an earnings basis, would you be buying?
I think you know the answer. So what's holding you back?
More on the economy and the markets:
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> Bruce Jackson has an interest in Berkshire Hathaway and BP.