The Greatest Investing Challenge Of Today

Published in Investing on 1 December 2008

The stock market roared back to life, recording its biggest ever 5-day gain. There are bargains out there, but plenty of challenges too.

Last week was a week of stock market records.

Monday saw the FTSE 100 soar 9.8% higher, its biggest ever one day percentage gain. For the week, the FTSE 100 jumped an astonishing 13.4%, its biggest ever 5-day gain.

Most investors however were not rejoicing uncontrollably. The FTSE 100 index is still down a portfolio-busting 33% in calendar 2008.

Even worse, the FTSE 100 index is down 38% from its all time peak of 6930 on December 31st 1999. Unlike many other markets, including the US, the UK market never did regain its post dot com bubble high. With the FTSE 100 index now at 4288, I’d suggest it could be another 6 to 10 years before it breaches its December 1999 peak.

15-20 Years Of Nothing

When we look back at this period, a time in which we’ve endured the dot com bust, the credit bubble, a banking crisis which threatened to bring down the global banking system and the ensuing deep recession, we’ll likely see a period of some 15 to 20 years of zero stock market returns.

On the bright side, at least you’ll be able to tell your kids and grandkids how you lived through this period, and impart on them some of the many lessons you’ve learnt during these painful times. Check out these Five Painful Stock Market Lessons for starters.

And you know what? Not only will you have lived through one of the worst periods of stock market returns, you’ll have survived, and with a bit of luck and a fair degree of skill, you’ll have prospered.

The period from March 2003 to the end of 2007 was a very profitable time for many stock market investors. Oil companies like Cairn Energy (LSE: CNE), Tullow Oil (LSE: TLW) and Dana Petroleum (LSE: DNX) soared on the back of a rising oil price, investor enthusiasm and excellent discoveries. Smaller companies like Aveva Group (LSE: AVV) and Connaught (LSE: CNT) saw their share prices rise by several hundred percent. They had plenty of mates.

Making Money In Bear Markets

You can make money in bear markets, although not in the version we’ve had in the past few weeks. Those types of bear markets, where all stocks from all sectors, regardless of valuation and regardless of quality, are hammered mercilessly are thankfully few and far between. Only now may we finally be getting to the other side of the indiscriminate selling. Now we’ve just got to contend with the discriminate selling, but that’s another story.

There are of course just two simple rules to making money in any market…

1) Buy low

2) Sell high

Seems rather obvious, hey? So why did many of us, including me, not follow those two simple rules? There were a combination of factors, but boiling them down to just a few, I’d suggest the main ones were greed, ignorance, stupidity, over-confidence and greed.

The Forgotten Four Letter Word

When markets are rising, the easiest thing in the world is to buy shares. As markets keep rising, shares get more expensive. But because they are rising, you keep buying. You are lulled into a false sense of security. You relax your rule of buying low. You get greedy. You don’t sell, because shares are going up, and selling means you miss out on more profits. Greed overcomes cautiousness. Risk is a redundant, forgotten four letter word.

When the stock market world caved in during October and November 2008, you found yourself breaking both your simple rules. Having bought high, you sold low, either because you were forced to sell for financial reasons, or you just sold to end the pain and preserve whatever capital you had left.

Buy These Shares Or Avoid Like The Plague?

What idiots. If it gives you any comfort, which it shouldn’t, at least you were not alone. But your average investor generally likes to travel with the crowd, not against it. Of course, any above-average investor worth their salt knows they should be travelling against the crowd instead of with it…they are the few who bought low and sold high. They are probably buying again now.

Or maybe not. We remain in uncertain economic times. I could give you plenty of reasons as to why companies like Lloyds TSB (LSE: LLOY) or Rio Tinto (LSE: RIO) are screaming buys today. I could give you just as many reasons as to why they should be avoided like the plague.

The Greatest Challenge

There are no easy answers in this market, in this economy. The future, as ever, remains uncertain. But that shouldn’t stop you investing in the stock market. People easily forget that even in the good times, the future is uncertain. A year ago, how many people predicted the extent and the timing of the great stock market crash of 2008?

We can’t predict what our economy and what our stock market may look like 12 months from now. My hunch is that the market will be a bit higher, but the economy will still be a little sick. But it’s nothing more than a hunch. I do however predict some shares will be significantly higher 12 months from now, and even more will be significantly higher 5 years from now. Picking the right ones is today’s great challenge.

More: Seven Bargains In This Crazy Market 

> The Motley Fool’s Share Dealing Service is up for a challenge. Even better, it’s free, cheap and reliable. Buy and sell shares in real time for a flat rate of just £10. It’s hard to beat. Open an account for free today. There is no obligation to trade.

> Bruce Jackson doesn’t have an interest in any of the companies mentioned in this article.

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Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

cr0bar 01 Dec 2008 , 1:48pm

"15-20 Years Of Nothing"

Um, but what about the 15-20 years of dividends?

LordEssex 01 Dec 2008 , 1:55pm

Bruce,
You started well talking about the markets then you get seduced into trying to pick stocks. Many of us now accept that this is a losers game as this article proves.
http://www.collinsward.com/Articles/CWCM_The_Loser%27s_Game.pdf
More important than trying to pick individual trees is to invest in the whole wood. We know that will survive in five years even if the odd tree gets hit by lightening.
McEssex

Saveaholic 01 Dec 2008 , 6:35pm

Here's an idea for an article. Instead of focusing on peak-to-trough capital losses, why doesn't someone work out how much £100 a month invested in a FSTE All-Share index tracker since December 1999 with dividends reinvested (a very Foolish strategy) would be worth now, versus the same amount saved monthly in a cash account? I'd really love to know how they'd compare. I can't do the maths, but hey, I'm not a personal finance expert.

I'd suggest that this would reflect most people's investment habits more accurately. It's easy to focus on peak-to-trough capital losses, but it doesn't mean much. If you spent your entire fortune on shares in one lump sum on 31st December 1999, you've only got yourself to blame for your misery!

Not a bad article though. I need these regular pep-talks to help me keep the faith.

thirty06 01 Dec 2008 , 6:54pm

>There are of course just two simple rules to >making money in any market…

>1) Buy low
>2) Sell high

Back of the class for you. The rules are

1) preserve capital
2) see rule 1.

>Seems rather obvious, hey?

For a fund manager or a fruiterer maybe. For an investor they're disastrous.

>So why did many of us, including me,

Just for a laugh, name one other. You might be looking for comfort by pretending we're all in the same boat. We're not.

>not follow those two simple rules?

Because it's impossible. Like saying how to levitate.

1) rise
2) don't fall

>There were a combination of factors, but boiling >them down to just a few, I’d suggest the main >ones were greed, ignorance, stupidity, >over->confidence and greed.

Failure to take good advice might be in there somewhere. Try 'The Intelligent Investor' to see what Ben graham has to say.

>When markets are rising, the easiest thing in the >world is to buy shares. As markets keep rising, >shares get more expensive. But because they are >rising, you keep buying.

Nope. You curse and put whinging posts on the HYP board about the poverty of choice. Then you go for a walk or something, do a bit of gardening, read a nice book. Maybe poke a bit of fun at share tipsters. Sit on the cash and wait.

>You relax your rule of buying low. You get

>Risk is a redundant, forgotten four letter word.

>When the stock market world caved in during >October and November 2008, you found yourself >breaking both your simple rules. Having bought >high, you sold low, either because you were >forced to sell for financial reasons, or you just >sold to end the pain and preserve whatever >capital you had left.

And that ladies and gentlemen is why the Motley Fool used to stress the importance of careful investing.

1) Don't invest money you will need in the short to medium term (5 to 10 years)
2) Understand that investment in individual stocks means you could lose all the money in that stock. be sure you are psychologically suited to this risk.
3) Research the company thoroughly even if your initial information came from a trusted source.
4) Investment in small companies may carry greater risk than in large blue chip companies.
5) Don't worry about day to day prices. Day trading is for specialists who are prepared to calculate the risks they are taking and requires a great deal of concentrated effort.

>A year ago, how many people predicted the extent >and the timing of the great stock market crash of >2008?

I could check the archives, but there were plenty. what to do about it was more the question. a balanced bond\share portfolio would seem to cover some of the problems.

gordonbanks42 03 Dec 2008 , 3:14pm

As other posters have noted, the total return I get is what I'm interested in not just the capital element. So I would be following what the divis-reinvested version of the index is doing, not the "headline" index (which is useful on its own for short-term buy-and-sell punters but hardly anyone else).
For those who don't want to do lots of difficult sums, a reasonable proxy for the divis reinvested performance of the FTSE 100 since 1999 would be to find the accumulation unit price of a decent FTSE 100 tracker (ie one with a not-too-pear-shaped tracking error)at that time and compare with the same as of now. You'd want to add back in whatever the tracker charges per annum to get a like-for-like comparison with an index (although the net of charges position is more realistic cos that's what you can spend). Wouldn't be exact of course, but shouldn't be too challenging, even for a non-mathematician.

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