Skip Navigation
 

Investing In Wine: A Beginner's Guide

Published in Investing on 18 June 2008

Are you thinking of investing in wine? This guide should point you in the right direction.

The Motley Fool has always argued that long-term investment in shares is a great way to build wealth. We still believe that today. 

But you might possibly be looking to diversify your portfolio a little or want to have some fun. If that's the case, investing in some 'alternative' assets might be worth considering. In a series of articles starting today, I'm going to be investigating some of these assets -- namely wine, antiques, books and art.

Let's kick off with the first one -- investing in wine. Here, I'm going to outline the main things you should think about, and the pros and cons involved.

Of course, I can't cover everything you need to know in a single article. But hopefully, it'll point you in the right direction, and help you decide whether wine investment is the right choice for you.  

A good investment?

So far, the fine wine market has weathered the credit crunch well. Prices have hit new highs, due partly to the rise of the affluent middle class in Asia and Russia and the swift evolution of wine investment funds.

Wine industry experts say the best bottles can see returns of 30% a year -- and more conservative estimates put typical returns at 10% to 15%.

Drinker demand means your particular vintage could quickly become scarce (and therefore more valuable).

And if the worst comes to the worst and the market crashes -- you can always drown your sorrows by drinking your investment!

What sort of wine?

It's important to invest in the very best of what's on offer. High quality wine takes time to mature. Once its ‘peak' is reached, it will begin to deteriorate (both in quality and financial value).

So, it generally makes sense to buy wine of a good vintage and a quality that will last -- and to buy it as early as possible in its life.

Securing wine ‘en primeur' basically means buying after the wine has been produced and after an initial tasting -- but before it's bottled for the mass market.

This allows you to get in early (and buy at a cheaper price) but it also presents risks, because the wine hasn't matured yet (and so might turn out to be nothing special).

Wine can also be bought ‘in bottle' through a wine merchant, usually around two years later.

Before you invest in any wine, check the price independently to make sure you're not being ripped off. Wine Searcher is a great website for locating and pricing different wines.

It obviously depends on your means, but wine experts often advise a minimum investment of £3000, to ensure a balanced portfolio.

Where from?

Bordeaux is widely seen as an excellent starting point for wine investors. This is due to a number of factors:

 - The region's geographical and climatic conditions mean that it can produce fine wine with exceptional regularity.

 - Quantity limits are imposed which make each vintage ideal for investment purposes. The top 30 chateaux in Bordeaux can produce no more than 500,000 cases of wine in any one vintage.

 - Plenty of information is available on the region's wine prices (past and present) and on the quality of particular vintages.

 - Bordeaux has a thriving auction market in which wine is bought and sold.

Wherever you decide to invest, make sure you thoroughly research the chateaux, and vintage of your choice. Hugh Johnson's Pocket Wine Book is a good reference companion when choosing which wine to go for. It contains assessments of individual chateaux, as well as observations on the quality of different vintages.

How to buy

Wine producers will not generally sell direct to members of the public - so you'll have to buy through a merchant (also known as a broker).

Your broker will be able to advise you on investment choices and provide valuable subject expertise. Just make sure you find out exactly how much it's all costing you!

Firms differ in the charges they make: For example, some brokers charge an upfront fee of around 5% of the total value of the wine, others an annual 1% management charge. And they will take commission (typically 10%) when you come to sell your wine.

You need to choose your broker carefully, as drink investment scams are common and often convincing. Check out Investdrinks.org -- a site that highlights ‘dodgy' wine companies - for more information.

Well-established, credible wine brokers include Dunbar Fine Wine, Magnum Fine Wines, Premier Cru Fine Wine Investments and Berry Bros & Rudd.

Where to put it

If you're thinking of impressing your friends with your ‘worth a fortune' wine cellar, you might have to think again. Most wine brokers will advise you to store your investment in a temperature-controlled bonded warehouse, either an independent one, or one run by them.

This is because fine wines can be ruined if they're not stored at the right level of temperature, humidity and light.

Storing your wine in this way makes financial sense, as well. Because it is kept under bond, in a customs-controlled warehouse, it isn't treated as having entered the UK market. And this means you won't have to pay duty or VAT on it.  

Having said that, remember that you'll be charged for this storage - usually on a-per case, per-year basis.

An added bonus

Investing in wine comes with another ‘tax break' as well. The Inland Revenue sometimes consider wine to be a wasting asset (in other words, something which will ultimately deteriorate in value).

This means that you may find no capital gains tax is levied on the gains made on the sales of your wine.

Do your research!

As with most forms of investment, you need to do your research thoroughly if you want to stay ahead of the game.

To keep track of wine market developments, have a look at Liv-ex (The London International Vintners Exchange). This independent trading and settlement organisation produces an index of prices of the world's top 500 wines.

It's also worth keeping tabs on the opinions of certain high-profile wine writers. Robert Parker, for example, gives wines a score out of 100 -- and any wine scoring over 90 is usually an investment worth considering.

In the next article in the series, I'm going to be looking at how to invest in antiques.

In the meantime, why not visit The Fool's Wine Lovers discussion board, for helpful advice and investment pointers on all the best plonk. You can also sign up for some free brochures on wine investing via Fool.co.uk.

Good luck!

Like this article? Get our best articles delivered direct to your inbox at no cost. Sign up for Foolwatch Daily by entering your email below.

Share & subscribe

Comments

The opinions expressed here are those of the individual writers and are not representative of The Motley Fool. If you spot any comments that are unsuitable hit the flag to alert our moderators.

Hallucigenia 18 Jun 2008 , 4:54pm

If anyone's thinking of investing in wine based on this article, I'd suggest you read a slightly more sober assessment (sic) on the wine board : http://boards.fool.co.uk/Message.asp?mid=11102523&sort=whole#11102668

Telgas 19 Jun 2008 , 10:16am

I do caution any beginner thinking of investing in wine. There are too many pitfalls. I have known and loved wine for several decades - investing in en primeur -for pleasure and a modest gain but mostly to have wine to enjoy daily. Before thinking about wine investment - learn about wine by taking out a subscription for Decanter (or similar) and joining The Wine Society. Only then will you have an idea what market you are thinking about entering.

rm96696 19 Jun 2008 , 11:52am

Any articles on how to invest in tulips?

AndrewHa 19 Jun 2008 , 1:15pm

The top end of the fine win market has become very overheated in the
last few years, with the record-breaking 2005 Bordeaux producing some
of the best ever wines, with prices to match. Unfortunately,
subsequent years haven't produced wines as good as 2005, but the
proces haven't dropped to the pre-2005 levels.

This year's Bordeaux first growths have again come in rather more
expensive than people were hoping for. As a wine merchant told me,
"These wines should not be considered for investment purposes, but
they will provide some excellent drinking over the next 10-20 years."
Caveat emptor...

MooBear1 19 Jun 2008 , 3:04pm

But most of all, beware of the crooks:
http://www.thisismoney.co.uk/news/article.html?in_article_id=401276&in_page_id=2

or google up many more examples...

Cheerio

Terrapin1 19 Jun 2008 , 3:54pm

I am in contact with a company who charge upfront comms,but their wines have done well. I do belive though that if it's such a good deal,the merchant should borrow the money to buy the wine himself. Now Australian goldmines............

dneale123 19 Jun 2008 , 4:49pm

After seeing the experience of a friend who lost several thousand through a wine scam, I'd be very nervous about investing in wine - just how can be sure the broker you're dealing with is reputable? In my friends case, what was in the bottles simply turned out to be inferior to what was on the label, and the 'broker' vanished!

blkbrd101 19 Jun 2008 , 7:08pm

I consider Selena Cowdy's article on investing in wine somewaht incredible. 'Taste the wine just after it is produced and before it is bottled' she says. Just how does she think any ordinary person could achieve that. Reminds me of another so-called investment in Whiskey several years ago. Everyone made a loss on that. Forget it.

gibbo2 19 Jun 2008 , 11:24pm

Sheer unadulterated madness, unless you have deep pockets and a deep appreciation of what you're doing.

annuvafool 19 Jun 2008 , 11:37pm

Of course, there is another pitfall to watch out for, incompetance. In my case, I used to buy wine en-primeur. The vendor was one of the best thought of agents in the business, I checked!
I had certificates for all the wine I bought stating that the wine was my property, I paid storage fees and insurance every year but all to no avail. The vendor went bust and the liquidator informed me that as my name was not on the cases, they were entitled to confiscate the wine and sell it to pay their fees!!
It further transpired that the insurance was not paid to any insurer and consequently we had no recourse in that direction. I would suggest that if anybody goes down this route, they MUST ensure that their name and postcode is indelibly marked on each and every case. Do not trust the wine merchant, see for yourself! In fact, this is true for anything you buy and leave at a vendor.
In my case, it left me a disapointed and frustrated buyer and I have not bought anything since...

mccallumac 20 Jun 2008 , 12:36am

Can I suggest an amazing new civil engineering project in the Darien region of central America?

Scots, historians & civil engineers need not apply!

Tulip futures holders especially welcome!
Yours through a large glass of enjoyable red.....

P.S. On reflection, from recent experiences can I exclude civil engineers from not applying...........?

mccallumac 20 Jun 2008 , 12:50am

Oooooops.............very sorry. Mea culpa, chastising myself now,

mccallumac 20 Jun 2008 , 12:52am

I've just posted apologies - do you require serious grovelling? With or without linebreaks?

NigelTMF 20 Jun 2008 , 8:57am

Motley Fool - totally sold out. No respect for the history of what the Fool used to stand for - it was bad enough promoting 'the best credit card in the world' - now investing in wine......

Hallucigenia 20 Jun 2008 , 2:21pm

now investing in wine......

Now there it is you who's not being very Foolish, Nigel. You should be open-minded enough to consider anything that makes you money. And wine is a perfectly legitimate, late-cycle investment. Yes, it has its fair share of charlatans, but it can also be a very rewarding investment to those who know their stuff. So far so good. But you need to really know your stuff - and the first problem with this article is that Serena simply doesn't know the mechanics of the market well enough to be able to distinguish between the likes of Berrys and companies such as Dunbar Fine Wine which have experienced "unfortunate events" shall we say. (I'll leave it there, I don't think the Fraud Squad have reported back on them yet...)

But there's a wider problem, in that the time to be plugging investment in wine was 3-4 years ago. Now it's just bonkers (as the Wine board thread at http://boards.fool.co.uk/Message.asp?mid=11102523&sort=whole... makes clear). The parallels with 1974 are quite spooky - of course our experts at TMF Towers handing down advice on wine investment know what happened to the wine market in 1974? And any TMF article on the subject should be making it abundantly clear what a stoopid time it is to be investing in wine. Which I suspect that any writer with investment experience would have done - Cliff for instance may have pretty dodgy tastes in shares, but at least he can spot a market bubble.

I don't want to pick on Serena, she may have lots of experience at flogging mortgages, but she just doesn't have that gut feel for investment so you end up with this supposedly "neutral" article that makes TMF look simply ridiculous. Of course the tragedy is that there's the expertise available on the boards, but it doesn't get used. Even if it's just to point her at less biased sources to crib off, such as the Decanter piece I linked to on the other thread. I only hope that the antiques article is an improvement - a first line acknowledging "here's another bubble market" and "it's a lot more complicated than watching a few hours of daytime TV" would be a start...

VenCap100 20 Jun 2008 , 10:27pm

As an institutional investor that has been investing in wine for the past 3 years that 3 months ago reduced our allocation to fine wine to zero, I clearly share the concerns of the comments above about the point in the market cycle. To illustrate this, below are the returns of one of the longest running (and best in my view) funds investing in wine, OWC Asset Management's Vintage Wine Fund:

2003: 6.22%; 2004: 2.12%; 2005: 11.18%; 2006: 23.97%; 2008 (YTD to May) -2.22%.

2007 performance actually hides lack lustre returns since August when cumulative return from Aug 07 to May 08 has been -4.76%.

The key demand that has held up the market during the past 6 - 12 months has been Asian demand, predominantly for younger vintages as bottle appearance is a key factor in those markets. The french producers have used this to put through huge price rises through for poor vintages (2007 was very lacklustre) - as another manager, WAM, commented "Chateau L’Evangile has released its 2007 at £850 a case compared with £495 in 2004 despite having a Parker rating of just 88-90 pts compared with 93 pts for the 2004 vintage. This is an increase of 45% in real terms (adjusted for currency and inflation) for an inferior wine."

Wine is a non-income generating asset the owes it's value soley to fashion and perceived scarcity. These are not necessarily bad investment characteristics if you get the market timing right, but personally I cannot think of a worse time to encourage novice investors into an opaque market.

I would be fascinated to know what research, if any, Serena did for this peice. It is articles like this that do the Fool's credibility huge damage and the Editor ought to publish an explanation for it.

CunningCliff 10 Jul 2008 , 7:17pm

My view on wine and other alternative investments (written over five years ago):

"Why Shares Are Finer Than Wine"
http://www.fool.co.uk/news/Comment/2003/c030404a.htm

For the record, I view investing in wine as nothing more than speculation! ;0)

Cliff

Join the conversation

Please take note - some tags have changed.

Line breaks are converted automatically.

You may use the following tags in your post: [b]bolded text[/b], [i]italicised text[/i]. All other tags will be removed from your post.

If you want to add a link, please ensure you type it as http://www.fool.co.uk as opposed to www.fool.co.uk.

Hello stranger

To add your own comment, please login.

Not yet registered? Register now.