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Does It Pay To Be A Goody Two Shoes?

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By

Alun Morris

From the Fool blog

Where To Invest In 2009

Published in Investing Strategy on 22 August 2006

Discover what shares one Fool wouldn't buy and whether ethical investing cost him money.

"Those are my principles. If you don't like them I have others." Groucho Marx

Some investors would sooner use battery acid as a mouth gargle than buy shares in a tobacco firm. Others couldn't care less if a company makes wigs for dictators from kittens' tails so long as the dividend yield is good. So does it pay to be flexible like Groucho Marx or would you do better being an ethical investor?

When I see a company I really want to buy on the numbers but whose business I find objectionable I feel like a dieter staring into a cake shop window. My investing juices are flowing but after one last look I walk down the street. Virtue may be its own reward but I like cash too. How would I have done if I wasn't such an investing prude?

Here are some companies I would have bought if I didn't have such a sensitive disposition:

Company

Business

Date

Price then (p)

Price now (p)

Gain

CentaminEgypt (LSE: CEY)

Gold miner with acreage in Egypt*

21 April
2005

15

28

87%

Molins (LSE: MLIN)

Supplies packaging machinery for tobacco industry

14 Feb
2002

284

113.5

-60%

Aminex (LSE: AEX)

Oil company exploring in North Korea*

1Mar
2005

12

26.75

123%

Homebuy (LSE: HBG)

Sells TVs etc. on credit at 29.9% APR

24 May
2005

143

207.5**

45%

Invox (LSE: INX)

Home gaming (premium rate 'phone calls) and broadband supplier

15 Aug
2005

119

31

-64%

Cattles (LSE: CTT)

Sub-prime loans

27 July
2004

300

333

11%

British American Tobacco (LSE: BATS)

Cigarette manufacturer

30 May
2003

655

1445

121%



* I have a strong aversion to repressive regimes.

** Price before suspension on 10/08/2006 due to finance problems.

The average gain is 38% which is a very good return, but before you sell your both grandmas to buy shares in the Discount Land Mine Warehouse, bear in mind that this is not a large enough selection to be statistically significant. What's more, Homebuy will very likely fall when the shares resume trading and might even go bust.

Ethical funds

Studies by the Cooperative Insurance Society in 2002 and ABN Amro Asset Management in 2001 found that excluding shares on ethical grounds did not worsen fund performance. An analysis in 2005 of three hundred Australian companies by AMP Capital Investors found that the more responsible ones delivered a 4.8% outperformance over four years and 3% over ten.

On the other hand the global FTSE4Good Index has underperformed the FTSE All-World Index by 12% over five years as this chart shows. Both the FTSE4Good Index and ethical funds look in detail at companies' corporate governance, local responsibility as well as the broad brush issues that are a red light for me. Some might wonder why I have shares in the copper miner Vedanta (LSE: VED) , whose mines are detrimental to the local environment. They do however provide employment and tax income to poorer countries, and how can we do without copper or its alternatives?

Much as I'd like to I can't show that putting on a financial halo will hike your returns. However some things are more important than money so do make a conscious decision when you invest.

Alun owns shares in Vedanta

More:List of ethical funds

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